Idea And Plan Ngwaahịa Ụlọ by Polin Kuyumciyan

Idea And Plan Ngwaahịa Ụlọ by Polin Kuyumciyan is a highly esteemed winner of the very prestigious 2020 Ihe Nrite A' Design Award nke Bronz in Nhazi Ngwá Nkà na Ngwá Ide Ihe Competition Category.

BronzNgwá Nkà· 2020

Idea And Plan Ngwaahịa Ụlọ

by Polin Kuyumciyan

Client: PK Design X Keskin Color

Ihe Nrite A' Design Award nke Bronz Winner in Ngwá Nkà Category

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Colors

The Design

About Idea And Plan Ngwaahịa Ụlọ

Emere usoro echiche na atụmatụ iji belata ibu arọ kwa ụbọchị nke ịdebanye aha ndepụta, nzukọ, nzukọ na echiche. Usoro nhazi ahụ bidoro site na ịmụ akwụkwọ ọgụgụ dị iche iche, ndị na-ahazi ya na akwụkwọ ndetu ederede site na ụdị dị iche iche ', QandA na-eso n'etiti ndị enyi na ndị ezinụlọ iji ghọta nke ọma na ụzọ dị iche iche edepụtara na eserese. Usoro echiche na atụmatụ a chọrọ echiche dị iche. Site n'egwuregwu, ụdi iche, ihe edemede na nkọwa nkọwa onwe onye, ihe mere usoro a iji tinye ntụpọ nke agba na ihe ọchị nye ọrụ mmadụ na-arụ kwa ụbọchị.

The Recognition

About the Ihe Nrite A' Design Award nke Bronz

Idea And Plan Ngwaahịa Ụlọ meriri A' Design Award nke Bronz, nnabata dị oke ugwu e nyere design ndị pụtara ìhè nke a ma ama maka nzụlite ihe, ọgụgụ isi na nghọta. Ndị meriri na Bronz bụ ihe e mere nke ndị nwere nka nke ukwuu ma dị mma n'imepụta nke na-egosi ahụmahụ buru ibu, echiche na ọgụgụ isi nke ndị designer ha. A na-atụ anya na Idea And Plan Ngwaahịa Ụlọ ga-abụ ihe a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya, nke dị oke ọrụ ma dị ọhụrụ. Design a meriri A' Design Award nke Bronz na-agụnye ụzọ kacha mma n'ime nka, sayensị, design na teknụzụ, ma dị mma nke ukwuu maka nlebara anya ya n'obere ihe. Idea And Plan Ngwaahịa Ụlọ na-emezu mkpa nke ọma, na-emetụ ọchịchọ aka, na-adọrọ mmetụta obi ma na-adọta ọchịchọ ịmara.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This project is a collaboration between of two brands, PK Design and Keskin Color. The set consists of notebooks, planners and magnets. The design puts a play on the two words, idea and plan, and creates two different types of organizers, one for to do lists, one for ideas and sketches.
Dimensions & Packaging: Idea notebook: 13x21cm, hard cover, elastic fabric band for page protection
Plan notebook: 9x14cm, hard cover, elastic fabric band for page protection

Idea and Plan weekly planners: 26x12cm

Idea and Plan magnets: 10 x 19cm, notepad size: 8x11cm, a pencil included within the design
Tags: stationery, organizer, notebook, planner, notepad, magnet
Production Technology: Production was realized by Keskin Color, which is both the client and the partner in the project. Keskin Color was responsible for the production and distribution of the products.
The notebooks are each 80 spread with 80 gr paper. All printing is in color.
Design Challenge: The design needed to apply to a large audience and aim to organize their busy schedules and collecting all data in one place. The Idea notebook was tricky because the page layout had to be sufficient for an average person's hand writing and sketch process.
Colors were specifically made to cheer the owner of the products, literally adding a splash of color to everyday responsibilities and brain storming.
Another challenge was to make the products pop among other notebooks, planners and magnets. The typography and color scheme were designed to be loud and clear in order to quickly capture the attention of a possible buyer.
Research: An overall search for a common ground and differentiating points among planners and bullet journals was a must prior to the design process. It was almost like a sociological research since the two concepts were to apply to a large mass.
Some of the other research steps were: many trips to different stationery shops, Q&A with friends and co-workers about note-taking and daily organizers and color tests to find the right ones.
Inspiration: Daily chores and organizational skills.
Office life and the pace of modern world, mixed with humor and practicality.
Effects of colors on human psychology.
Project Duration: The project started in September 2018, in Istanbul. Design was finished at the end of November 2018.
Products were on shelves in April 2019.
Operation Flow: Idea and Plan stationery products are meant for personal use on a daily basis. Plan notebook is a small, pocket size notebook because since it is all about to-do lists and reminders so the owner has to carry it around. Idea notebook is a little larder than Plan, in order to capture the wonderful ideas, sketches, inventions and general brainstorming of its owner. Each notebook has an elastic fabric band in order to protect the content. The band can also be used as a pencil holder. The other products within the set use the same content and color scheme as the notebooks and appropriated to the specific product's size and use.
Image Credits: Image #1: Art direction Polin Kuyumciyan, Photographer Kaan Çaldıran, Idea and Plan, 2019
Optional Image #1: Art direction Polin Kuyumciyan, Photographer Seda Vardar, Idea And Plan, 2019
Optional Image #2: Art direction Polin Kuyumciyan, Photographer Kaan Çaldıran, Idea And Plan, 2019
Optional Image #3: Art direction Polin Kuyumciyan, Photographer Kaan Çaldıran, Idea And Plan, 2019
Optional Image #4: Art direction Polin Kuyumciyan, Photographer Kaan Çaldıran, Idea And Plan, 2019