BLunch Akpa Nri Nwere Ihe Mkpuchi Okpomọkụ by Valeria Zerbo

BLunch Akpa Nri Nwere Ihe Mkpuchi Okpomọkụ by Valeria Zerbo is a highly esteemed winner of the very prestigious 2020 Ihe Nrite A' Design Award nke Bronz in Nhazi Ihe Mgbakwunye Ejiji na Njem Competition Category.

BronzIhe Mgbakwunye· 2020

BLunch Akpa Nri Nwere Ihe Mkpuchi Okpomọkụ

by Valeria Zerbo

Client: Pinapple New York

Ihe Nrite A' Design Award nke Bronz Winner in Ihe Mgbakwunye Category

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The Design

About BLunch Akpa Nri Nwere Ihe Mkpuchi Okpomọkụ

Ederede Akwụkwọ: BLunch bụ akpa nri nwere ihe mkpuchi okpomọkụ, e chere ya maka ụmụ nwanyị ndị na-arụ ọrụ ogologo ụbọchị. Ọnụ abụọ dị n'akpa a na-edebe nri na ihe onwe onye iche site na ibe ọzọ. Otu ebe sara mbara nwere mkpuchi okpomọkụ, nke nwere zip n'etiti, na-ejide nri ehihie ma ọ bụ ihe oriri nta, ebe ebe dị warara nwere zip n'elu na-ejide ihe ndị a na-eji kwa ụbọchị. Ihe mkpuchi na-egbochi mmiri na-egbochi ntapu, ma nkwakọ dị n'akwa na-ezochi akwa mkpuchi okpomọkụ dị n'ime akpa ahụ. E nwekwara obere akpa dị n'èzí akpa ahụ. E ji akpụkpọ anụ nke ezigbo mma na akwa a kpara akpa nke ndị Itali ji aka wuo akpa a n'Itali, a họpụtara ha n'ihi ọdịdị ha na ike ha.

The Recognition

About the Ihe Nrite A' Design Award nke Bronz

BLunch Akpa Nri Nwere Ihe Mkpuchi Okpomọkụ meriri A' Design Award nke Bronz, nnabata dị oke ugwu e nyere design ndị pụtara ìhè nke a ma ama maka nzụlite ihe, ọgụgụ isi na nghọta. Ndị meriri na Bronz bụ ihe e mere nke ndị nwere nka nke ukwuu ma dị mma n'imepụta nke na-egosi ahụmahụ buru ibu, echiche na ọgụgụ isi nke ndị designer ha. A na-atụ anya na BLunch Akpa Nri Nwere Ihe Mkpuchi Okpomọkụ ga-abụ ihe a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya, nke dị oke ọrụ ma dị ọhụrụ. Design a meriri A' Design Award nke Bronz na-agụnye ụzọ kacha mma n'ime nka, sayensị, design na teknụzụ, ma dị mma nke ukwuu maka nlebara anya ya n'obere ihe. BLunch Akpa Nri Nwere Ihe Mkpuchi Okpomọkụ na-emezu mkpa nke ọma, na-emetụ ọchịchọ aka, na-adọrọ mmetụta obi ma na-adọta ọchịchọ ịmara.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: B-Lunch is a dual compartment insulated bag that lets women carry food but is also highly work appropriate and looks stylish at dinner afterwards. Cleverly organized, its two compartments separate essentials from food: a waterproof barrier stops leakages and the stitching detailing through the fabric hides the internal insulating textile.
It s made of high quality materials, leather and an Italian woven fabric, chosen for its texture and durability, new to the fashion industry.
Dimensions & Packaging: MATERIALS:Italian woven fabric sustainably produced and chosen for its durability, Italian leather from premium tanned hides, Insulating layer,
Internal waterproof lining.
SIZE: H 29 x W 27 x D 15.5 Unfolded.
DETAILS:Zip closures, Dual compartments,External slip pocket.
Handmade in Italy.
Tags: Stylish Lunchbag, Dual compartment carry in one, Insulated lunchbag, Pinapple New York lunchbags
Production Technology: Each handbag is carefully handcrafted in Italy with high quality materials, full grain leather and Italian woven fabric, by skilled artisans, ensuring durability and luxury.
Design Challenge: The hardest part of the process for the birth of BLunch was to find a factory with experienced artisans to handmade all lunch bags. As the founder looked for a factory to produce the first collection,
she knew she needed not just a person who could produce it, but more importantly a partner who could understand our mission behind it.
Being Italian from birth, she knew that her region Veneto is a place of precious, skilled craftsmanship as well as beautiful leather. Fortunately, the factory owner was inspired by her story and decided to start a collaboration.
Research: Our research included design sketches, sample development in New York City, market researches for competitors and price points, factory researches for sourcing and production. We found out the need for high quality, stylish and functional lunch bags for working women. In terms of researching tools, we used Google analytics. A short market research was made at the beginning to see the availability of similar products, through google, social networks.
Inspiration: The bag is designed to be a dual compartment in one for women who fit a lot in their day: commute, lunch plus late events.
The designer moved to New York and after spending a long time moving around the city, the need of a clever kind of lunch bag became apparent. She then decided to give shape to her idea of a stylish bag to carry healthy or favorite food and essentials, with a better compartments organization.
Project Duration: The project started in New York at the end of 2018 and the launch of the website in September 2019 signaled the birth of Pinapple New York.
Operation Flow: Our Lunchbag is flexible and stylish enough to be by women side at lunchtime or on shoulder at events.
An insulated spacious compartment with a zip access in the middle stores lunch or snacks and a slim compartment with a top zip access keeps all essential bits and pieces.