Lovely Xinjiang Ọrụ Isi: Njirimara Anya nke Ụlọ Oriri na Ọṅụṅụ by Jie Yang

Lovely Xinjiang Ọrụ Isi: Njirimara Anya nke Ụlọ Oriri na Ọṅụṅụ by Jie Yang is a highly esteemed winner of the very prestigious 2020 Ihe Nrite A' Design Award nke Igwe in Nhazi Eserese, Ịse Ihe na Nkwurịta Anya Competition Category.

IgweEserese· 2020

Lovely Xinjiang Ọrụ Isi: Njirimara Anya nke Ụlọ Oriri na Ọṅụṅụ

by Jie Yang

Client: Decelent

Ihe Nrite A' Design Award nke Igwe Winner in Eserese Category

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The Design

About Lovely Xinjiang Ọrụ Isi: Njirimara Anya nke Ụlọ Oriri na Ọṅụṅụ

Ederede Akwụkwọ: Lovely Xinjiang bụ njirimara anya nke otu nnukwu ụlọ oriri na ọṅụṅụ dị na Urumqi, Xinjiang. Nhazi a na-adabere n'aka ọrụ ndị Uygur nke obodo ahụ nke ịkwọ na ijikọ brik, nke a na-ahụkarị n'elu ụlọ ndị ejiri usoro ochie wuo. A na-ese ihe omenala ndị dị n'ógbè ahụ dịka mpempe eserese dị mfe ma jikọta ha ka ha bụrụ oyiyi ndị buru ibu. Mpempe ọ bụla na-anọchi anya ọdịbendị dị iche iche, ma ha niile jikọtara ọnụ na-emepụta otu oyiyi zuru oke. A na-etinye njirimara a n'ime ụlọ oriri na ọṅụṅụ ahụ, nke nwere ọnụ ụlọ nzuzo iri ise na isii, ọ bụla nwere isiokwu dabere n'otu ọdịbendị mba. Ebumnuche ya bụ igosipụta ọtụtụ ọdịbendị dị na Xinjiang dịka otu ihe zuruoke.

The Recognition

About the Ihe Nrite A' Design Award nke Igwe

Lovely Xinjiang Ọrụ Isi: Njirimara Anya nke Ụlọ Oriri na Ọṅụṅụ meriri A' Design Award nke Igwe, nnabata dị ugwu e nyere design ndị dị mma nke na-emezu ihe ndị a chọrọ n'ọrụ na ụlọ ọrụ nke a na-atụ anya n'ihe e kere eke ndị e mere nke ọma. Ndị meriri na Igwe na-egosi nka buru ibu, ọkachamara dị elu, nghọta ọkachamara na ikike imepụta nke ndị kere ha. A na-atụ anya na Lovely Xinjiang Ọrụ Isi: Njirimara Anya nke Ụlọ Oriri na Ọṅụṅụ ga-abụ ihe e kere eke a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya nke bụ ihe bara uru ma dị ọhụrụ. Design a meriri A' Design Award nke Igwe na-ejikọta ụzọ kacha mma nke ụlọ ọrụ ma nwee àgwà teknụzụ kwesịrị ekwesị jikọtara na ihe ọmụma na talent. A na-asọpụrụ Lovely Xinjiang Ọrụ Isi: Njirimara Anya nke Ụlọ Oriri na Ọṅụṅụ maka nlezianya ya ma e mere ya ka ọ nye mmeziwanye ndụ nke na-enyere aka ime ka ụwa bụrụ ebe ka mma.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The customer is a Xinjiang restaurant which integrates style interpretation, cultural and creative products and featured catering. The difficulty of this project is to express the culture of dozens of different nationalities in one place and to integrate them into a whole. The designer's inspiration comes from the tiling process of the local Uygur building surface. Designers make various elements of Xinjiang into various shapes through The form of Uighur brick grinding butt joint technology. The patchwork represents the multi-cultural and inclusive mentality of Xinjiang's opening up.
Dimensions & Packaging: The project covers a total area of 17000 square meters, with 56 private rooms and 6 large and small performance and translation halls. Each private room is a theme with national characteristics to express people's harmonious coexistence.
Tags: Multi ethnic, multi-cultural, National craft, Brick grinding and butt joint, Catering culture,National cultural integration
Production Technology: After receiving this project, the designer team came to Xinjiang for cultural investigation. Designers grasp elements from the process of "grinding bricks for joints" in local buildings, Draw all kinds of figures, and completes the visual image design of the whole restaurant. Only by using "on-site processing" and "factory production and on-site installation" can the project be promoted at the same time.
Design Challenge: The most difficult part is: how to use visual elements to integrate more than 50 different ethnic cultures in Xinjiang into a whole, and finally we express the feeling of different ethnic groups coming together through "Brick grinding and butt joint" technology.
Research: Considering the industry attributes of customers, it is a large-scale Xinjiang restaurant integrating style interpretation, cultural and creative products and featured catering. It not only provides delicious food, but also undertakes the responsibility of promoting Xinjiang culture. Xinjiang has dozens of different nationalities. The eastern and Western cultures meet here. So it takes a lot of effort to express so many elements in the same place. The designer team refined a slogan: "Xinjiang is very big, it's enough to come here". It fits the characteristics of the project well. But how should visual elements be reflected? Designers found that all the building surfaces in Xinjiang have extremely exquisite brick collage patterns, which are seamlessly spliced into a perfect figure by hand polished bricks, which is very close to the restaurant's characteristics of "integrating cultures of different nationalities". Therefore, the designer team started with “rubbed brickwork” elements to create this magnificent Xinjiang restaurant project. After the completion of the project, it has been highly appreciated by all sectors of society, and each nation can see its own culture here.
Inspiration: Designer get inspiration from the unique traditional craft of grinding bricks and butt joints of local buildings. Designer following the form of grinding brick splicing, various cultural elements in Xinjiang are made into various graphics. The splicing blocks represent multiculturalism, but also represent the inclusive mentality of Xinjiang's opening to the outside world. Each Square block represents a different culture. Together, they form a picture of "World Solidarity", which reconnects the world through the new silk road.
Project Duration: The project started in February 2017 in Urumqi, Xinjiang, was completed in June 2018, and officially operated in January 2019.
Operation Flow: In the process of implementation, traditional craftsmen from Xinjiang were invited to present the unique Xinjiang national handicraft technology perfectly in the interior decoration of the restaurant, and to create a unique Xinjiang national atmosphere by combining modern high-tech props such as acoustic, photoelectric and so on.
Team Members: JieYang