Terark Nchịkọta Njirimara Anụ Ọhụrụ by Tong Wen

Terark Nchịkọta Njirimara Anụ Ọhụrụ by Tong Wen is a highly esteemed winner of the very prestigious 2020 Ihe Nrite A' Design Award nke Igwe in Nhazi Eserese, Ịse Ihe na Nkwurịta Anya Competition Category.

IgweEserese· 2020

Terark Nchịkọta Njirimara Anụ Ọhụrụ

by Tong Wen

Client: Tong Wen

Ihe Nrite A' Design Award nke Igwe Winner in Eserese Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Terark Nchịkọta Njirimara Anụ Ọhụrụ

Ederede Akwụkwọ: Terark bụ njirimara anụ ọhụrụ e chepụtara maka ụlọ ọrụ teknụzụ na-enye ọrụ nhazi data buru ibu. Nhazi a dabeere na dots (ntụpọ) nke ejikọtara ya na agba dị iche iche na-agbanwe agbanwe (gradient colors). Ntụpọ ndị ejikọtara nke ọma na-akpụ mkpụrụedemede T, mkpụrụedemede mbụ nke aha ụlọ ọrụ ahụ. E nyere ọtụtụ ụdị agba na-agbanwe agbanwe (gradient shaders), nke mere na njirimara a nwere ike ijikwa iji ya n'ọtụtụ ebumnuche dị iche iche. E nyekwara mkpụrụedemede pụrụ iche (custom font) na ụkpụrụ ntụpọ (dot pattern) maka iji ha na mbipụta akwụkwọ na akụrụngwa ndị ọzọ. Etinyere njirimara a na broshua, akwụkwọ afọ, mpịakọta aha (name cards) na karama mmiri.

The Recognition

About the Ihe Nrite A' Design Award nke Igwe

Terark Nchịkọta Njirimara Anụ Ọhụrụ meriri A' Design Award nke Igwe, nnabata dị ugwu e nyere design ndị dị mma nke na-emezu ihe ndị a chọrọ n'ọrụ na ụlọ ọrụ nke a na-atụ anya n'ihe e kere eke ndị e mere nke ọma. Ndị meriri na Igwe na-egosi nka buru ibu, ọkachamara dị elu, nghọta ọkachamara na ikike imepụta nke ndị kere ha. A na-atụ anya na Terark Nchịkọta Njirimara Anụ Ọhụrụ ga-abụ ihe e kere eke a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya nke bụ ihe bara uru ma dị ọhụrụ. Design a meriri A' Design Award nke Igwe na-ejikọta ụzọ kacha mma nke ụlọ ọrụ ma nwee àgwà teknụzụ kwesịrị ekwesị jikọtara na ihe ọmụma na talent. A na-asọpụrụ Terark Nchịkọta Njirimara Anụ Ọhụrụ maka nlezianya ya ma e mere ya ka ọ nye mmeziwanye ndụ nke na-enyere aka ime ka ụwa bụrụ ebe ka mma.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Terark is a tech company providing big data processing services. The mission of visual identity was to stand out Terark from all the competitors and demonstrate the business of the company. Finally, after iteration, the design concept was narrowed down to dot matrix with multiple kinds of gradient color. Smoothly connected dots form a shape of T, which represents the first letter of the company name. At the same time, multiple gradient shaders would be provided to customer, which enriches the use cases and also shows the business services could be expanded and beyond the expectation.
Dimensions & Packaging: Multiple design unites were created, which were in different sizes and on surfaces such as brochures, yearbooks, name cards and water bottles.
Tags: Technology, branding, identity, logo, font
Production Technology: Custom font was designed to suit in this case. Multiple gradient shaders were also provided. Moreover, a dot pattern was also delivered so that the customer could use it as the background in some print out or other materials.
Design Challenge: As the branding identity was aiming to look simple and modern, it was really hard to delivery a design which could stand out from all the competitors, because they usually look very similar. How to make it special and appealing was the biggest challenge.
Research: Several rounds of qualitative research were conducted to collect feedback, in order to ensure the delivery was perceivable and appealing. The final goal was to impress the future customers of Terark, so we also reached out to the potential customers to gain more insights.
Inspiration: Exploring various approaches and conducting user research are great ways of inspiration. Visually, an agreement with the client was made, which was simple and modern. The final design idea was enlightened by the movie The Matrix. Therefore, the brand identity should convey a combined feeling of sense of wonder and future technology, which exactly shows the spirit of Terark - creating a new world.
Project Duration: This project took 3 month from end to end. Main design part was done in San Francisco.
Operation Flow: First of all, brainstorming was a great way for generating multiple ideas at the beginning. However, leveraging various methods to merge ideas and evaluate ideas was difficult to some extent, which was crucial to the quality of final outcome. Therefore, the iteration of design usually took most effort in design process. Meanwhile, clients played an important role, because they could bring the insights to the specific industry. Listening to the clients was involved all the time, which ensured the final delivery met their expectation.