Rotass Haute Joallerie Chongqing Nhazi Ime Ụlọ Ahịa Ọla by Xiaobing Yao

Rotass Haute Joallerie Chongqing Nhazi Ime Ụlọ Ahịa Ọla by Xiaobing Yao is a highly esteemed winner of the very prestigious 2020 Ihe Nrite A' Design Award nke Platinum in Nhazi Ime Ụlọ na Ngosipụta Competition Category.

PlatinumIme Ụlọ· 2020

Rotass Haute Joallerie Chongqing Nhazi Ime Ụlọ Ahịa Ọla

by Xiaobing Yao

Client: Yao Xiaobing Design Studio

Ihe Nrite A' Design Award nke Platinum Winner in Ime Ụlọ Category

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The Design

About Rotass Haute Joallerie Chongqing Nhazi Ime Ụlọ Ahịa Ọla

Rotass Haute Joallerie Chongqing bụ ime ụlọ ahịa ọla nke ruru mita skwea 280 n'elu ala abụọ. Ndozigharị nke ụlọ dị n'okporo ámá azụmahịa dịbu adị ji gypsum board, efere ígwè enyo na ọkpọkọ ígwè ọcha rụọ ọrụ. Ihe ọkpụkpụ gypsum dị n'ọnụ ụlọ nnabata nke ala mbụ na-egosipụta mma nke akara ahịa ahụ, ebe nkwụsị ụkwụ ọla kọpa na uko ụlọ enyo na-emepụta mmegharị na-aga elu. Mezzanine e buliri elu na-agbatị oghere ahụ ma na-eje ozi dị ka ebe nnabata ndị VIP. Ala nke abụọ na-eji akara ihe owuwu ụka eme ka ọ nwee mmetụta ememe, ebe mgbidi paseeji nwere akụkụ dị iche iche na-echetara mmadụ ime nke diamond.

The Recognition

About the Ihe Nrite A' Design Award nke Platinum

Rotass Haute Joallerie Chongqing Nhazi Ime Ụlọ Ahịa Ọla meriri A' Design Award nke Platinum, nnabata dị oke ugwu e nyere design ndị bụ n'ezie pụrụ iche, mara mma ma dị ebube. Ndị meriri na Platinum bụ ihe ịtụnanya nke imepụta, ihe akaebe nke oke ntụgharị uche imepụta ihe, ma na-egosi ikike ọrụ na ọgụgụ isi na-enweghị ntụnyere nke ndị designer ha. A na-atụ anya na design ndị a ga-abụ ọrụ kacha mara amara nke na-akọwa ịma mma nke oge, na-enye aka na ọdịmma obodo ma na-ebuga oke nka, sayensị, design na teknụzụ n'ihu. Rotass Haute Joallerie Chongqing Nhazi Ime Ụlọ Ahịa Ọla na-egosi ọkwa ịdị mma karịrị oke ma n'enweghị obi abụọ na-eme ka ụwa bụrụ ebe ka mma site na àgwà ya bara uru na dị oke ọnụ ahịa. Rotass Haute Joallerie Chongqing Nhazi Ime Ụlọ Ahịa Ọla bụ ọrụ meriri A' Design Award nke Platinum nke na-akpali ọchịchọ, na-akpali, na-eme ka obi ụtọ jupụta ma na-akpali oke ọṅụ.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a two-story commercial street structural shop renovation project. The first floor hall conveys the aesthetic concept of the brand through gypsum sculpture, and the copper steps and mirror roof give the space an upward force. The elevated mezzanine is not only the extension of space, but also the VIP reception space. On the second floor, a large number of church architectural symbols are used to increase the sense of ritual for consumers.
Dimensions & Packaging: The project covers a total of 280 square meters. The skillfully overhead sandwich area is not only the extension of space, but also the VIP reception space.
Tags: Interior, Retail, Store, Haute Joallerie, Jewellery, Ritual Sense, Modern, Simple, Art, Church
Production Technology: The main materials used throughout the project are gypsum board, steel plate mirror, and white steel pipe.
Design Challenge: The whole space on the second floor uses a large number of church building symbols, which increases the sense of ritual of consumers. At the same time, it generates associations with the use of wedding rings, so that consumers can feel the meaning and happiness of the wedding rings.
Research: At present, many custom jewelry store design in the market has not jumped out of the traditional way, that is, only in the display of noble jewelry, so in order to set up the benchmark of new commercial form, designers from the artistic aesthetic aspects of improving space to consider, hoping to take into account customers of all ages, and bring them a good experience, promote secondary sales and network promotion.
Inspiration: The main product of Rotass is customized wedding ring, and it is the love between men and women that makes people produce this kind of consumption. Because the design relies on the brand's long history charm of the original building, therefore, the designer always designs the space around the theme of "love" symbolized by the brand from the two aspects of structure and art.
Project Duration: The project started in December 2018 in Chongqing and finished in May 2019 in Chongqing.
Operation Flow: The cutting wall of the corridor on the second floor makes people feel like they are shuttling in diamonds through the turning of space surface. The wall is decorated with wallpaper, which is customized by the manuscript content of the jewelry designer, reflecting the personality of the custom jewelry store.
Patents: Copyrights belong to Xiaobing Yao, 2019.
Team Members: Xiaobing Yao
Image Credits: Image #1: Photographer Qiang Dou, Exhibition Hall, 2019.
Image #2: Photographer Qiang Dou, The Reception Desk, 2019.
Image #3: Photographer Qiang Dou, Corridor, 2019.
Image #4: Photographer Qiang Dou, Stairs, 2019.
Image #5: Photographer Qiang Dou, Details, 2019.