Yum Rob Ime Ụlọ Oriri na Ọṅụṅụ by Zhidong Du

Yum Rob Ime Ụlọ Oriri na Ọṅụṅụ by Zhidong Du is a highly esteemed winner of the very prestigious 2020 Ihe Nrite A' Design Award nke Ọlaọcha in Nhazi Ime Ụlọ na Ngosipụta Competition Category.

ỌlaọchaIme Ụlọ· 2020

Yum Rob Ime Ụlọ Oriri na Ọṅụṅụ

by Zhidong Du

Client: MET Creative Brand

Ihe Nrite A' Design Award nke Ọlaọcha Winner in Ime Ụlọ Category

32,497

Verified Award Winner

Verify Award Status for #95774

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Yum Rob Ime Ụlọ Oriri na Ọṅụṅụ

Yum Rob bụ ụlọ oriri na ọṅụṅụ nwere ọgụgụ isi nke isiokwu dị n'obodo Hengshui. Ime ya na-ekpuchi mita anọ narị anọ na iri ise (450) n'ogo abụọ ma na-eso ụdị ọgbara ọhụrụ na nke dị mfe. Ọnụ ụzọ mbata na-eji okirikiri gbara agba nke esitere n'onyonyo robot nke akara ngosi, nke enyonyo enyo na-emeghari. Enyo dị n'akụkụ atọ nke ọwa ime ime na-emepụta ụzọ nke na-esonye onwe ya. Eriri ọkụ nwere agba na ọkụ eriri optik dị n'elu ụlọ na-akpụzi ọnọdụ nlele anya. Ebe eche nche nwere oche nwere nzọ ụkwụ na-eduzi mmegharị ma jide ndị ọbịa karịa. Ngosipụta zuru ezu na-emecha gburugburu ebe iri nri.

The Recognition

About the Ihe Nrite A' Design Award nke Ọlaọcha

Yum Rob Ime Ụlọ Oriri na Ọṅụṅụ meriri A' Design Award nke Ọlaọcha, nnabata dị oke ugwu e nyere design ndị dị n'ọkwa kachasị elu, mara mma ma na-eju anya. Ndị meriri na Ọlaọcha bụ ọrụ na-egbu maramara nke ukwuu ma dị oke nzụlite nke na-egosi ọmarịcha ihe ọmụma, talent na nghọta nke ndị designer ha. A na-atụ anya na Yum Rob Ime Ụlọ Oriri na Ọṅụṅụ ga-abụ ọrụ dị ịtụnanya, ihe nlereanya, nke dị oke ọrụ ma dị omimi n'ihe ọhụrụ. Design a meriri A' Design Award nke Ọlaọcha bụ ihe e mepụtara dị oke ịrịba ama, nke a na-eto nke na-erite uru ma na-ebuga oke nka, sayensị, design na teknụzụ n'ihu. Yum Rob Ime Ụlọ Oriri na Ọṅụṅụ bụ ihe e kere eke ọtụtụ ndị na-ekwo ekworo ya nke na-akpali ọchịchọ, na-eweta mmetụta ọma ma na-akpali ịtụnanya.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Yum Rob is the first future concept theme smart restaurant in Hengshui City. The designer adopts modern, simple and fashionable design style, through digital hardware, personalized products and humanized service, and in the way of technology and food, to bring immersive dining experience to customers.
Dimensions & Packaging: The project covers a total of 450 square meters. The three sides of the inner extension channel adopt mirror surface to create "immersive" punch memory point and increase brand perception. It enables customers to take into account all kinds of experience in comings and goings.
Tags: Interior, Future, Smart Restaurant, Modern, Fashion, Immersive,
Production Technology: The entrance extracts the circular arc element from the robot image of the brand, combining with the mirror stainless steel material surrounding, bringing people a sense of mystery and unknown. The use of color light-emitting strip creates a sweet and joyful visual feeling, while presenting a sense of ritual and illusion of the scene.
Design Challenge: The top of the box uses optical fiber lights to enhance the visual atmosphere of the space. The panoramic 360-degree stereoscopic projection with a strong sense of the future creates an "immersive" dining environment through acousto-optic technology, presenting diverse and dramatic visual effects for customers.
Research: As more and more consumers are used to meet their various needs for catering through online channels, the current catering management system is not limited to cash register, but also a connector between restaurant, platform and guests. The new technology and experience will become the focus of the next development of the catering industry.
The cartoon IP image of VIVI can not only attract people's attention as a selling point, but also form its own visual symbols to increase brand recognition.
Inspiration: The core of this case is to transform the abstract brand concept into a perceptible and communicable space language, and increase the benefits for business operation. Therefore, in front of the door design, the designer uses a very architectural image to show "taste" and "future" in different directions. The bold and bright color layout make the restaurant become beautiful and striking in this street.
Project Duration: The project started in February 2019 in Hengshui and finished in March 2019 in Hengshui.
Operation Flow: The waiting area is equipped with stepped seats, reasonably planning the customers' moving line, which can accommodate more people to wait for meals. Meanwhile, it subtly changes the atmosphere of the whole space, creating a cinema like audio-visual enjoyment. Semi matte paint is used on the walls around to enhance the depth of the space. The logo is embedded with the LED display screen, which brings rich spatial emotions by changing different expression forms.
Patents: Copyrights belong to Zhidong Du, 2019.
Team Members: Zhidong Du
Ailing Xu
Image Credits: Image #1: Photographer Ming Chen, Entrance, 2019.
Image #2: Photographer Ming Chen, Waiting Area, 2019.
Image #3: Photographer Ming Chen, Dining Area, 2019.
Image #4: Photographer Ming Chen, Stairs, 2019.
Image #5: Photographer Ming Chen, Box, 2019.