W Atlanta Midtown Ọrụ Isi: Nhazi Ime Ụlọ Ọbịa by Virserius Studio is a highly esteemed winner of the very prestigious 2020 Ihe Nrite A' Design Award nke Igwe in Nhazi Ọbịa Ọma, Ezumike, Njem na Nleta Ebe Competition Category.
IgweỌbịa Ọma· 2020
W Atlanta Midtown Ọrụ Isi: Nhazi Ime Ụlọ Ọbịa
Client: Virserius Studio
Ihe Nrite A' Design Award nke Igwe Winner in Ọbịa Ọma Category
Verified Award Winner
Verify Award Status for #96698The Design
About W Atlanta Midtown Ọrụ Isi: Nhazi Ime Ụlọ Ọbịa
Ederede Akwụkwọ: W Atlanta Midtown bụ ime ọnụ ụzọ mbata na ihe ọṅụṅụ nke ụlọ ọbịa dị na Atlanta, Georgia, United States. Nhazi a dabere na ala na ubi nzuzo nke onye a na-akpọ Arthur, onye na-akpakọrịta ihe nka na ihe ndị ọzọ n'oge ọtụtụ njem gbasara ụwa. Ọnụ ụzọ mbata na ebe ọṅụṅụ na-ekpuchi ihe dị ka mita kwara ise 929. Ihe ndozi ụlọ kpụrụ n'aka, ala a kpuchiri, ihe nkà na ihe mkpuchi mgbidi dijitalụ na-ewulite ọnụ ụlọ obibi na ubi ihe ọkụkụ. Otu ọnụ ụlọ na-akọwapụta akụkọ ifo One Thousand and One Nights ma gụnye eserese elu ụlọ e sere. Ogige dị iche iche nwere oche dịka nke ihe nkiri (amphitheatre) na-akwado ọrụ, mkparịta ụka, ma ọ bụ nnọkọ nzuzo.
The Recognition
About the Ihe Nrite A' Design Award nke Igwe
W Atlanta Midtown Ọrụ Isi: Nhazi Ime Ụlọ Ọbịa meriri A' Design Award nke Igwe, nnabata dị ugwu e nyere design ndị dị mma nke na-emezu ihe ndị a chọrọ n'ọrụ na ụlọ ọrụ nke a na-atụ anya n'ihe e kere eke ndị e mere nke ọma. Ndị meriri na Igwe na-egosi nka buru ibu, ọkachamara dị elu, nghọta ọkachamara na ikike imepụta nke ndị kere ha. A na-atụ anya na W Atlanta Midtown Ọrụ Isi: Nhazi Ime Ụlọ Ọbịa ga-abụ ihe e kere eke a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya nke bụ ihe bara uru ma dị ọhụrụ. Design a meriri A' Design Award nke Igwe na-ejikọta ụzọ kacha mma nke ụlọ ọrụ ma nwee àgwà teknụzụ kwesịrị ekwesị jikọtara na ihe ọmụma na talent. A na-asọpụrụ W Atlanta Midtown Ọrụ Isi: Nhazi Ime Ụlọ Ọbịa maka nlezianya ya ma e mere ya ka ọ nye mmeziwanye ndụ nke na-enyere aka ime ka ụwa bụrụ ebe ka mma.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This design was a departure from other W branded hotels, essentially marking it a rebrand for this location. The art pays homage to the city of Atlanta as the epicenter of music, entertainment and sport and crafts a very robust story about of fictional character Arthur.
- Dimensions & Packaging
- The lobby and bar measure approximately 929.0304 square metres
- Tags
- art, hotel, renovation, redesign, usa, atlanta, design, hospitality, public spaces, lobby, luxury
- Production Technology
- The bespoke furniture, flooring, art collection lining the walls and digital wallcovering were designed by Virserius Studio, representating Arthur's living room and botanical garden. His den was inspired by the Middle Eastern folktale, One Thousand and One Nights, and represents his many travels to that region. The den includes art designed by Virserius Studio and commissioned by a local artist to paint onto the ceiling. The intimate seating arrangements in the living room include tufted pieces with traditional and bohemian touches, the flowers on the ceiling are taken from the garden itself.
- Design Challenge
- The client objective for the W Atlanta Midtown rebrand was to cater to a different guest clientele, to skew to a crowd full of flair and sophistication. Virserius Studio wanted the space to reveal this new guest experience bit by bit, versus having it apparent upon entry. They wanted to design something rich and elegant with elements of surprise that were also functional and could cater to different audiences.
- Research
- To create the fictional character of Arthur and the narrative for his estate and garden, Virserius Studio traveled to Georgia to research the history of Atlanta and the state of Georgia in general, learning about nature that is unique to the area, as well as an understanding of music and entertainment that Atlanta is known for. In additional Virserius Studio came up with a profile of the type of person Arthur would be, a well heeled renaissance man who appreciated the arts, Southern hospitality and loves being from Atlanta.
- Inspiration
- The concept for the hotel was the recreation of the estate and secret garden of a fictional character named Arthur. The estate is decorated with his collection of art and other items obtained during his extensive world travels. He takes great pride in these collections and wants to share the stories behind these possessions. He also hopes they will make great conversational pieces, inspiring special moments among friends during their visit.
- Project Duration
- The project began in 2018 in Atlanta, Georgia, USA, and was finished in January 2019. Additional updates have since been made, completed in Fall 2019.
- Operation Flow
- In the lobby are tiered terraces with amphitheater seating that can be used to work, chat, people watch, the choice is theirs. This area may be cordoned off for private gatherings if desired.
- Team Members
- Principal Designer: Virserius Studio
Art Consultants: Imaggo Production - Image Credits
- Image 1: Photographer Michael Kleinberg, 2019
Image 2: Photographer Michael Kleinberg, 2019
Image 3: Photographer Michael Kleinberg, 2019
Image 4: Photographer Michael Kleinberg, 2019
Image 5: Photographer Michael Kleinberg, 2019
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