La Moitie Ọtụtụ Azụmaahịa by One Fine Day Studio & Partners

La Moitie Ọtụtụ Azụmaahịa by One Fine Day Studio & Partners is a highly esteemed winner of the very prestigious 2020 Ihe Nrite A' Design Award nke Ọlaedo in Nhazi Ime Ụlọ na Ngosipụta Competition Category.

ỌlaedoIme Ụlọ· 2020

La Moitie Ọtụtụ Azụmaahịa

by One Fine Day Studio & Partners

Client: One Fine Day

Ihe Nrite A' Design Award nke Ọlaedo Winner in Ime Ụlọ Category

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Colors

The Design

About La Moitie Ọtụtụ Azụmaahịa

Aha oru ngo a La Moitie sitere na nsụgharị French nke ọkara, ma gosipụtara nke ọma gosipụtara nke a site na nguzozi nke etinyere n'etiti ihe ndị na-emegide: square na gburugburu, ọkụ na ọchịchịrị. Nyere ohere amachibidoro, ndi otu ahụ choro iguzobe ma nwee njikọ na nkewa n'etiti uzo ahia abuo ndi ozo site na ntinye nke agba abuo na-emegide. Ezie na ókè dị n'etiti pink na nwa oghere doro anya ma na-blur na echiche. A na-etinye steepụ dị gburugburu, ọkara pink na ọkara ojii, n'etiti etiti ụlọ ahịa ahụ ma na-enye.

The Recognition

About the Ihe Nrite A' Design Award nke Ọlaedo

La Moitie Ọtụtụ Azụmaahịa meriri A' Design Award nke Ọlaedo, nnabata dị oke ugwu e nyere design ndị dị n'ọkwa mbụ, dị ịtụnanya ma pụtara ìhè. Ndị meriri na Ọlaedo bụ ihe e kere eke dị oke ọhụrụ, nwere ọhụụ ma na-egbu maramara nke na-egosipụta ọgụgụ isi, amamihe na nka nke ndị designer ha. A na-atụ anya na La Moitie Ọtụtụ Azụmaahịa ga-abụ ihe e mepụtara kacha enweta otuto, na-edu ọnọdụ ma bụrụ ihe ncheta nke na-enye uru na-adịbeghị mgbe ọ bụla. Design a meriri A' Design Award nke Ọlaedo bụ ọrụ dị ebube, a na-asọpụrụ nke na-erite uru buru ibu ma na-ebuga oke nka, sayensị, design na teknụzụ n'ihu. La Moitie Ọtụtụ Azụmaahịa na-eweta mmetụta ọchịchọ siri ike, na-akpali agụụ, na-akwado nzụlite ihe ma na-adọrọ anyị adọrọ.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: La Moitie is a multi commercial space,featuring fancy restaurant and designer showroom.It's owned by a couple with obvious contrast senses of style,by which inspired the design concept the half makes for each other.
So through this project, there are always two twisted styles leading the way of design. Contrast but perfectly match elements such as shape, color, character together harmoniously fixed in this whole space and brought viewer a dramatic space experience.
Dimensions & Packaging: Size (m2): 326
Tags: Catering, Fashion, experience, pink, black,
Production Technology: Terrazzo,fiber-reinforced plastic,steels,environmentally friendly coatings
Design Challenge: In the beginning of the concept, the most difficult challenge was the collision relationship between black and pink. We hope that this space is one, and we also hope that this integrated space can be clearly divided into two characteristics spaces. After many analyses, we finally adopted a spiral staircase structure to connect pink and black. To this end, we even removed the original floor structure and raised the entire first floor space.
Research: In the initial stage of the project research, the concept and style of pink space were derived from Rococo art, such as the Bavarian Church, Versailles, etc. We found that to achieve the fine craftsmanship of the Rococo period, it required expensive materials and plenty of time, it was overflows the client's budget needs. So we tried 3d printing technology and fulfilled our detailed requirements within a week. Based on this success, we will use more 3D printing technology for other projects.
Inspiration: La Moitie,the project name comes from the French word meaning of half,half is a homophonic mate in Chinese,meaning partner.Through the analysis and positioning of this brand,we use Square and Circle,Mild Pink and Black as the basic elements to express the inner connection between half and mate.
Project Duration: The project started in November 2018 in Guangzhou and finished in March 2019 in Guangzhou,
and was launched in Panyu District Guangzhou in October 2019.
Operation Flow: In the existing business system, brands with unique identification are more likely to succeed. Our aim is to provide better advantages for the brand beyond the basic-functions-needs .Thus in La Moitie, you can discover a unique design space and even more sense the storyline of the brand by this couple.
Team Members: Design Director: Jump Lee
Design Team: Jiacheng Su,Chunjie He,Yongjie Lao, Longbiao Liang
Image Credits: Image #No1 : Junning yang, 2019,La moitie .
Image #No2 : Junning yang, 2019,La moitie .
Image #No3 : Junning yang, 2019,La moitie .
Image #No4 : Junning yang, 2019,La moitie .
Image #No5 : Junning yang, 2019,La moitie .