Youngor Fashion Concept Store Primary Function: Nhazime Ime Ụlọ Ahịa by Jeffrey Zee

Youngor Fashion Concept Store Primary Function: Nhazime Ime Ụlọ Ahịa by Jeffrey Zee is a highly esteemed winner of the very prestigious 2020 Ihe Nrite A' Design Award nke Ọlaọcha in Nhazi Ime Ụlọ na Ngosipụta Competition Category.

ỌlaọchaIme Ụlọ· 2020

Youngor Fashion Concept Store Primary Function: Nhazime Ime Ụlọ Ahịa

by Jeffrey Zee

Client: JFR Studio

Ihe Nrite A' Design Award nke Ọlaọcha Winner in Ime Ụlọ Category

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The Design

About Youngor Fashion Concept Store Primary Function: Nhazime Ime Ụlọ Ahịa

Youngor Fashion Concept Store bụ nhazime ime ụlọ ahịa nke gbara mita square 5000. Ụlọ mbụ ahụ bụ ọkара sphere nwere ihu iko. E wepụrụ ihe niile dị n'ime ya wee wuo ọkpọ okpu-nch mgbe n'etiti ya. Oghere ndị a haziri n'usoro na-adịghị mma na elu okpu ahụ na-enye ohere ka ìhè eke banye ma mepụta mmetụta ìhè na onyinyo dị nro. Ọkpọ etiti ahụ na-ejide ihe njem elu-ala ma jikọọ ala ndị ahụ. Nzọ ụkwụ sara mbara n'ọnụ ụzọ mbata na-eje ozi maka ngosipụta ngwaahịa yana maka ịnọdụ ala. E jiri metal mesh, achara a kpara akpa na terrazzo mee ihe.

The Recognition

About the Ihe Nrite A' Design Award nke Ọlaọcha

Youngor Fashion Concept Store Primary Function: Nhazime Ime Ụlọ Ahịa meriri A' Design Award nke Ọlaọcha, nnabata dị oke ugwu e nyere design ndị dị n'ọkwa kachasị elu, mara mma ma na-eju anya. Ndị meriri na Ọlaọcha bụ ọrụ na-egbu maramara nke ukwuu ma dị oke nzụlite nke na-egosi ọmarịcha ihe ọmụma, talent na nghọta nke ndị designer ha. A na-atụ anya na Youngor Fashion Concept Store Primary Function: Nhazime Ime Ụlọ Ahịa ga-abụ ọrụ dị ịtụnanya, ihe nlereanya, nke dị oke ọrụ ma dị omimi n'ihe ọhụrụ. Design a meriri A' Design Award nke Ọlaọcha bụ ihe e mepụtara dị oke ịrịba ama, nke a na-eto nke na-erite uru ma na-ebuga oke nka, sayensị, design na teknụzụ n'ihu. Youngor Fashion Concept Store Primary Function: Nhazime Ime Ụlọ Ahịa bụ ihe e kere eke ọtụtụ ndị na-ekwo ekworo ya nke na-akpali ọchịchọ, na-eweta mmetụta ọma ma na-akpali ịtụnanya.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: As Youngor owns a lineup of sub-brands with varied styles, attributes and target consumers, the designers applied different materials and design approaches to highlight their uniqueness, while bringing them together in a harmonious manner. Their diversified features and superior quality will surely create an impressive shopping experience for consumers.
Dimensions & Packaging: The project covers a total of 5000 square meters. The stairways are arranged on two sides of the steps, separating the Thin and Light Sports collection on Level 1 and the more commercial and high-end space for brands Mayor and Hanp on Floor 2.
Tags: Interior, Commercial, Shopping Mall, Showroom, Modern, Elegant, Simple, Fashion, Concept Store
Production Technology: In terms of construction materials, a large number of green materials that can grow by themselves or be recycled, such as metal mesh, plaited bamboo, and terrazzo were used to create an environment that is closest to the nature, the designers also applied luminescent films, as a way to simulate natural light.
Design Challenge: Besides the elevator built within the core tube, ultra-wide steps were also designed on both sides of the entrance, which not only allow the shopping mall to display products from time to time, but also serve as a space for guests to sit, relax, and interact. To naturally diverting customers upstairs and diversify showcase forms.
Research: Seeing new retail quietly penetrating into and changing people's lifestyle, Youngor Group teamed up with JFR Studio to present Youngor Fashion Concept Store. Located in Ningbo, also the home to the Group's headquarters, the project is intended to reshape Youngor's brand image.
Inspiration: The original building at the construction site was a half sphere with glass facade. JFR completely demolished the interior of the sphere and built an umbrella-shaped core tube in the center. The unfolded umbrella, featuring random perforation, can offer both sufficient natural light and a desirable light-shadow effect, while the core tube has organically connected different spaces in the building in the vertical sense.
Project Duration: The project started in February 2018 in Torino and finished in August 2019 in Rimini.
Operation Flow: The VIP lounge, cafe, Youngor Garment Museum, VR Experience Room, and Children's Play Area featured in the space are a breakthrough compared with traditional Chinese stores. These facilities make Youngor Fashion Concept Store go beyond the role as an O2O experience center, but also a VIP service center, and a communication center that spreads Younger's fashion culture.
Patents: Copyrights belong to Jeffrey Zee, 2019.
Team Members: Jeffrey Zee
Image Credits: Image #1: Photographer Wenjie Hu, Youngor, 2019.
Image #2: Photographer Wenjie Hu, Youngor, 2019.
Image #3: Photographer Wenjie Hu, Youngor, 2019.
Image #4: Photographer Wenjie Hu, Youngor, 2019.
Image #5: Photographer Wenjie Hu, Youngor, 2019.