Dorina Nowill Ọrụ Isi: Akụkọ Kwa Afọ by Ruis Vargas

Dorina Nowill Ọrụ Isi: Akụkọ Kwa Afọ by Ruis Vargas is a highly esteemed winner of the very prestigious 2020 Ihe Nrite A' Design Award nke Ọlaọcha in Nhazi Mbipụta na Mgbasa Ozi Ebipụtara Competition Category.

ỌlaọchaMbipụta· 2020

Dorina Nowill Ọrụ Isi: Akụkọ Kwa Afọ

by Ruis Vargas

Client: Laika

Ihe Nrite A' Design Award nke Ọlaọcha Winner in Mbipụta Category

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The Design

About Dorina Nowill Ọrụ Isi: Akụkọ Kwa Afọ

Dorina Nowill bụ akụkọ kwa afọ e mere maka ntọala na-enyere ndị ìsì ma ọ bụ ndị anya na-adịghị ahụ nke ọma aka. A na-eji ntụpọ Braille n'ime akwụkwọ ahụ dum, na-ejikọta ahịrịokwu na ejiji tinyere ihe odide e biri ebi. Mkpuchi ya nwere ntụpọ dị ọkọ nke a na-emetụ aka, ya mere enwere ike ịgụkwa akụkọ ahụ site n'imetụ aka. E biri ibe akwụkwọ ahụ n'agba anọ n'elu mpempe akwụkwọ offset, nke a họọrọ maka elu ya nwere oghere na nke a na-emetụ aka. Akụkọ ahụ na-edekọ nsonaazụ nke afọ ego ma na-edobe ụkpụrụ maka afọ na-esote. Nzube nhazi a bụ ime ka akwụkwọ ahụ nabata onye ọ bụla na-agụ ya.

The Recognition

About the Ihe Nrite A' Design Award nke Ọlaọcha

Dorina Nowill Ọrụ Isi: Akụkọ Kwa Afọ meriri A' Design Award nke Ọlaọcha, nnabata dị oke ugwu e nyere design ndị dị n'ọkwa kachasị elu, mara mma ma na-eju anya. Ndị meriri na Ọlaọcha bụ ọrụ na-egbu maramara nke ukwuu ma dị oke nzụlite nke na-egosi ọmarịcha ihe ọmụma, talent na nghọta nke ndị designer ha. A na-atụ anya na Dorina Nowill Ọrụ Isi: Akụkọ Kwa Afọ ga-abụ ọrụ dị ịtụnanya, ihe nlereanya, nke dị oke ọrụ ma dị omimi n'ihe ọhụrụ. Design a meriri A' Design Award nke Ọlaọcha bụ ihe e mepụtara dị oke ịrịba ama, nke a na-eto nke na-erite uru ma na-ebuga oke nka, sayensị, design na teknụzụ n'ihu. Dorina Nowill Ọrụ Isi: Akụkọ Kwa Afọ bụ ihe e kere eke ọtụtụ ndị na-ekwo ekworo ya nke na-akpali ọchịchọ, na-eweta mmetụta ọma ma na-akpali ịtụnanya.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The annual report is permeated by elements in Braille, which dictate the pace of publication and function as components of interaction with the lay reader, bringing him to experience or know this model of writing. Altogether, the pages permeated by the writing of the blind integrate form - writing - and content - subject -, providing an inclusive meaning to the book. Another relevant detail: the cover has a relief print on the dots, allowing blind people to experience tactile reading.
Dimensions & Packaging: Cover: sheet format 640 x 280 mm; Core: Print format 210 x 280 mm. Cover printed on offset paper 240 g/m2, 4X4 colors (CMYK). Core composed of 120 pages in 150 g/m2 offset paper, 4x4 colors. Finish: dry relief on the cover.
Tags: Annual report, print, editorial, graphic design, branding identity
Production Technology: The cover has a proportional book ear, at full opening, a panoramic view of the use of Braille writing points. Still on the cover, the use of dry relief provides a tactile experience to the reader, offering points of braille writing. The publication was printed in CMYK-scale colors, on offset paper, mainly because it offers the tactile aspect due to its porosity.
Design Challenge: The challenge was to develop a publication that, in addition to fulfilling its functional aspects of informing and maintaining the commitment to the governance policy of the Dorina Nowill Foundation, also represented a document that addressed the aspect of the need to include blind or with low vision people.
Research: The Laika method is based on the synergy between linguistic and pictorial skills. Every project begins with the construction of meaning, an affirmation, and the need to design small graphic narratives. Thus, the Dorina Nowill annual report expands upon the detailed and strategic work of building an imaginary universe that represents the culture of the Dorina Nowill brand.
Inspiration: The Dorina Nowill Foundation serves people who are blind or have low vision. Braille writing is incorporated into the daily life of this community. For the design of its annual report, Laika started from this premise and used the points of writing, both in tactile and visual aspects, to compose the graphic identity of this publication. In this way, the points form phrases throughout the publication, in parallel with the graphical writing, composing textures that refer to the foundation's brand.
Project Duration: The project started in February 2019 and finished in May 2019 in Sao Paulo, Brazil.
Operation Flow: The annual report is intended to mark the entity's fiscal year and establish guidelines for the following year. In addition to the functional aspect of the publication, its aesthetic and graphic aspect is essential to set the date, give the document a longevity and validate its relevance to the sector. As a supporting document and material, it has another fundamental function: to serve as a presentation of the foundation and to contribute to attract sponsors from medium and large companies.
Patents: Arthur Medeiros
Team Members: Ruis Vargas, Creative Directo, Thiago Siqueira and Agnes Svilenov, Designer
Image Credits: Laika Design