Korea Sport Coach Federation Ika Ya Na Njiri Mara Ya by Yena Choi and Jinha Seo is a highly esteemed winner of the very prestigious 2020 Ihe Nrite A' Design Award nke Bronz in Nhazi Eserese, Ịse Ihe na Nkwurịta Anya Competition Category.
BronzEserese· 2020
Korea Sport Coach Federation Ika Ya Na Njiri Mara Ya
Client: Korea Sport Coach Federation
Ihe Nrite A' Design Award nke Bronz Winner in Eserese Category
Verified Award Winner
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About Korea Sport Coach Federation Ika Ya Na Njiri Mara Ya
KSCF bụ ngalaba egwuregwu egwuregwu Korea na-akpọkọta ndị ọkachamara metụtara egwuregwu gụnyere ndị na-eme egwuregwu na ndị bụbu ndị otu egwuregwu mba, ndị na - eme egwuregwu, na ndị nwere egwuregwu egwuregwu. A na-amata akara obi n'obi site na XY axis, nke na-anọchite anya egwuregwu nke egwuregwu na adrenaline, nrara onye nkuzi na ịhụnanya maka ndị otu ha na ịhụnanya ha niile maka egwuregwu. Ihe nrịba ama nke obi nwere mpempe ihe egwuregwu anọ: ntị, akụ, ụkwụ, na obi. Ntị ahụ na-anọchi anya ige ntị, akụ na-anọchi anya mgbaru ọsọ na ntụzịaka, ụkwụ ahụ na-egosipụta ike, obi na-egosikwa agụụ.
The Recognition
About the Ihe Nrite A' Design Award nke Bronz
Korea Sport Coach Federation Ika Ya Na Njiri Mara Ya meriri A' Design Award nke Bronz, nnabata dị oke ugwu e nyere design ndị pụtara ìhè nke a ma ama maka nzụlite ihe, ọgụgụ isi na nghọta. Ndị meriri na Bronz bụ ihe e mere nke ndị nwere nka nke ukwuu ma dị mma n'imepụta nke na-egosi ahụmahụ buru ibu, echiche na ọgụgụ isi nke ndị designer ha. A na-atụ anya na Korea Sport Coach Federation Ika Ya Na Njiri Mara Ya ga-abụ ihe a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya, nke dị oke ọrụ ma dị ọhụrụ. Design a meriri A' Design Award nke Bronz na-agụnye ụzọ kacha mma n'ime nka, sayensị, design na teknụzụ, ma dị mma nke ukwuu maka nlebara anya ya n'obere ihe. Korea Sport Coach Federation Ika Ya Na Njiri Mara Ya na-emezu mkpa nke ọma, na-emetụ ọchịchọ aka, na-adọrọ mmetụta obi ma na-adọta ọchịchọ ịmara.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- KSCF is a Korean sports division that gathers experts related to sports including active and former national team players, coaches, and sports team owners. The heart logo consists of four puzzle pieces. Ear, arrow, foot, and heart. The ear symbolizes listening, the arrow symbolizes goal and direction, the foot symbolizes ability, and the heart symbolizes passion. The puzzle pieces come together much like athletes and coaches come together to achieve their goal.
- Dimensions & Packaging
- eco bags, 30cm X 29 cm
members' booklet, A5 size paper - Tags
- Branding, BI, Graphic design, Brand Identity, Sports, Sports Design, Visual Communication, Visual Identity, VI, Stationery, Sports Design, Logo
- Production Technology
- For the eco bags' printing method, we used digital printing rather than silk screen because we had many colors on our design. For the members' booklet, we used Scotland paper for the cover/back cover, and Vent Nouveau for the inner pages.
- Design Challenge
- The hardest part was to develop the typefaces for KSCF especially Korean typefaces. We came up with identifiable and unique typefaces in English and now we are on final stage, but Korean typefaces is composed with many combinations, so it takes long time to finalize it.
- Research
- We had many interviews with National Team Players, Coaches, National Sports Juries, and club owners.
We actively went out to the fields, observed, and talked with them. - Inspiration
- The heart logo is drawn from the X-Y axis, which represents the athlete's euphoria and adrenaline, the coach's dedication and affection for their teams and the general love for sports.
- Project Duration
- Started in August 2019 in Seoul, Korea and finished 1st Logo Type part and, some Visual Identities in January 2020 and still on going.
- Operation Flow
- When there is members' forum, events, marathon, PE activities, classes, and etc, the KSCF logo and VI will be applied on the banners, books, posters and stationeries and many kinds of PR products.
- Patents
- Trademark 2020 Yena Choi, James Kim
- Team Members
- B for Brand Creative Team
- Image Credits
- B for Brand Creative Team
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