Project Yellow Nkwado Ahia by Yu Chen is a highly esteemed winner of the very prestigious 2020 Ihe Nrite A' Design Award nke Ọlaọcha in Nhazi Eserese, Ịse Ihe na Nkwurịta Anya Competition Category.

ỌlaọchaEserese· 2020

Project Yellow Nkwado Ahia

by Yu Chen

Client: Hubei University of Technology

Ihe Nrite A' Design Award nke Ọlaọcha Winner in Eserese Category

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The Design

About Project Yellow Nkwado Ahia

Project Yellow bụ ihe osise zuru oke nke na-ewulite echiche a na-ahụ anya nke Ihe niile bụ Yellow. Dabere na ọhụụ isi, a ga-eme ngosipụta ndị dị n'èzí n'obodo dị iche iche, a ga-emepụta usoro ọdịbendị na nke okike n'otu oge. Dị ka IP na-ahụ anya, Project Yellow nwere ọhụụ na-akpali akpali na atụmatụ ụcha dị ukwuu iji mepụta ọhụụ igodo nke jikọtara ọnụ, nke na-eme ka ndị mmadụ ghara ichefu. Kwesịrị ekwesị maka nkwalite ntanetị buru ibu na ntanetị na ntanetị, yana nsonaazụ nke ihe ndị a na-ahụ anya, ọ bụ ọrụ nrụpụta pụrụ iche.

The Recognition

About the Ihe Nrite A' Design Award nke Ọlaọcha

Project Yellow Nkwado Ahia meriri A' Design Award nke Ọlaọcha, nnabata dị oke ugwu e nyere design ndị dị n'ọkwa kachasị elu, mara mma ma na-eju anya. Ndị meriri na Ọlaọcha bụ ọrụ na-egbu maramara nke ukwuu ma dị oke nzụlite nke na-egosi ọmarịcha ihe ọmụma, talent na nghọta nke ndị designer ha. A na-atụ anya na Project Yellow Nkwado Ahia ga-abụ ọrụ dị ịtụnanya, ihe nlereanya, nke dị oke ọrụ ma dị omimi n'ihe ọhụrụ. Design a meriri A' Design Award nke Ọlaọcha bụ ihe e mepụtara dị oke ịrịba ama, nke a na-eto nke na-erite uru ma na-ebuga oke nka, sayensị, design na teknụzụ n'ihu. Project Yellow Nkwado Ahia bụ ihe e kere eke ọtụtụ ndị na-ekwo ekworo ya nke na-akpali ọchịchọ, na-eweta mmetụta ọma ma na-akpali ịtụnanya.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The first stage of Project Yellow has been used for the visual promotion of Jiangsu TV's variety show OPEN, and it will cooperate with Chinese star Huang Minghao for further public publicity. After that, it will carry out a larger scale visual tour exhibition and brand cooperation, hoping to build a new set of visual IP in China.
Dimensions & Packaging: Cultural and creative products, large outdoor billboards, streaming media visual communication, variety show visual enhancement.
Tags: Yellow, IP, Creative, Visual, Media
Production Technology: Sculpture, 3D model, 3D printing, photography, spot color printing.
Design Challenge: I spent a long time on visual impact, spent a lot of time in the process of 3D modeling and 3D rendering, after constantly adjusting the visual language, 3d elements, and finally completed the project.
Research: Yellow is a fascinating color, and it is visually very dynamic. After careful consideration, I decided to use yellow for the key vision. All kinds of interesting sculptures, 3D models of science fiction, and some fashionable elements are combined to show the theme that everything is yellow.
Inspiration: Project Yellow is a comprehensive art Project that constructs the visual concept of Everything is Yellow. According to the key vision, large outdoor displays will be made in various cities, and a series of cultural and creative derivatives will be produced at the same time.
Project Duration: The project began in September 2019 and was completed in January 2020.
Operation Flow: Project Yellow's strong visual impact is in line with the current mainstream young people's aesthetic perception of trends, and its visual extensibility is very strong. In the future, Project Yellow will cooperate with multiple brands to create more visual art products.
Patents: Yu Chen
Team Members: Yu Chen
Image Credits: Yu Chen