Hak Hi Kong Yong Ọdụ Ụgbọ Mmiri by Shih Pei, Huang and Chia Lin, Wang

Hak Hi Kong Yong Ọdụ Ụgbọ Mmiri by Shih Pei, Huang and Chia Lin, Wang is a highly esteemed winner of the very prestigious 2020 Ihe Nrite A' Design Award nke Ọlaọcha in Nhazi Eserese, Ịse Ihe na Nkwurịta Anya Competition Category.

ỌlaọchaEserese· 2020

Hak Hi Kong Yong Ọdụ Ụgbọ Mmiri

by Shih Pei, Huang and Chia Lin, Wang

Client: National Yunlin University of Science and Technology

Ihe Nrite A' Design Award nke Ọlaọcha Winner in Eserese Category

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Colors

The Design

About Hak Hi Kong Yong Ọdụ Ụgbọ Mmiri

Ihe ngosi a jiri echiche atọ iji wughachi usoro CI maka Yong-An Fishing Port. Nke mbu bu akara okike nke ejiri ihe ngosi ihe nlere gosiputa site na njirimara nke obodo ndi Hakka. Ihe ọzọ ị ga - eme bụ ịlọ ụwa site na ahụmịhe ntụrụndụ, wee mepụta ihe mascot abụọ na - anọchite anya ma hapụ ha ka ha pụta ihe nkiri ọhụrụ maka idu ndị njem njem n'ọdụ ụgbọ mmiri. Ikpeazụ ma ọ bụghị, na-etinye ntụpọ itoolu n'ime, tinyere ihe ntụrụndụ na nri ndị na-atọ ụtọ.

The Recognition

About the Ihe Nrite A' Design Award nke Ọlaọcha

Hak Hi Kong Yong Ọdụ Ụgbọ Mmiri meriri A' Design Award nke Ọlaọcha, nnabata dị oke ugwu e nyere design ndị dị n'ọkwa kachasị elu, mara mma ma na-eju anya. Ndị meriri na Ọlaọcha bụ ọrụ na-egbu maramara nke ukwuu ma dị oke nzụlite nke na-egosi ọmarịcha ihe ọmụma, talent na nghọta nke ndị designer ha. A na-atụ anya na Hak Hi Kong Yong Ọdụ Ụgbọ Mmiri ga-abụ ọrụ dị ịtụnanya, ihe nlereanya, nke dị oke ọrụ ma dị omimi n'ihe ọhụrụ. Design a meriri A' Design Award nke Ọlaọcha bụ ihe e mepụtara dị oke ịrịba ama, nke a na-eto nke na-erite uru ma na-ebuga oke nka, sayensị, design na teknụzụ n'ihu. Hak Hi Kong Yong Ọdụ Ụgbọ Mmiri bụ ihe e kere eke ọtụtụ ndị na-ekwo ekworo ya nke na-akpali ọchịchọ, na-eweta mmetụta ọma ma na-akpali ịtụnanya.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The proposal use three concepts to rebuild the CI system for Yong An Fishing Port.
The first is a new logo creating with specific visual material extracted from cultural characteristics of the Hakka community.
Next step is a reinvestigation of entertainment experience, then create two mascot characters representing and let them appear in new attractions for guiding tourist into the port.
Last but not least, planing nine spots inside, surrounding with entertainment activities and delicious cuisines.
Dimensions & Packaging: In order to make the new identity color scheme coherent with original colors of existed buildings on the site of Yong An Fishing Port and unifying the whole vision sight, four distinguished color are picked from the surrounding buildings as standard color plan.
Tags: Yong An Fishing Port rebranding and early recreation resource planning
Production Technology: Except for consanguinity, HAK HI KONG will make any guest who playing through the sceneries of the Yong An Fishing Port becomes a Hakka people inadvertently. The meaning of guest and Hakka are same in Traditional Chinese Characters, but represent two different explanations.
Inspiration: Taiwan is an island country owning numerous of ports, and there is only one of them belongs to the Hakka people, the Yong An Fishing Port, which consist of Hui shi Hakka a branch of Hakka and live by the sea, but this fishing port isn’t different of others in Taiwan, and that also is the inspiration source of the proposal creation.
The proposal creates a new visual style and concept that only belongs to the Hakka, make it become the truly Hakka’s port for its rich cultural visual identity.
Team Members: Chia Lin,Wang