Ọlaọcha Eserese · 2020
HanKkeut Primary Function: Njirimara Akara
by Jaehun Kim
- Ihe Nrite A' Design Award nke Ọlaọcha 2020 in Eserese
- CLIENT: Visang
- Estimated Number of Design Views: 50,338
- Verification code DCB619502F · Verify this award
Colors
About HanKkeut Primary Function: Njirimara Akara
HanKkeut bụ njirimara akara maka usoro akwụkwọ ọmụmụ ụlọ akwụkwọ ọ ka mbọ ewepụtara site na mmekọrịta n'etiti ụmụ akwụkwọ na ndị nkuzi. Ebumnobi akara ahụ bụ njikọ niile n'otu maka mmụta. Eserese na mkpuchi ahụ na-eji mkpịsị ejikọtara ọnụ nke na-esite na foto njirimara akara ahụ pụta iji gosipụta echiche nrịgo. A na-etinye otu mkpịsị ahụ n'akwụkwọ HanKkeut niile iji mepụta ihe ọhụụ na-adịgide adịgide. A na-eji agba dị egwu, nhịahụ e mere ka ọ dị elu na mkpado holographic na mkpuchi ndị ahụ. A na-eji agba mkpuchi dị iche iche kewapụta ọkwa afọ dị iche iche.
About the Ihe Nrite A' Design Award nke Ọlaọcha
HanKkeut Primary Function: Njirimara Akara meriri A' Design Award nke Ọlaọcha, nnabata dị oke ugwu e nyere design ndị dị n'ọkwa kachasị elu, mara mma ma na-eju anya. Ndị meriri na Ọlaọcha bụ ọrụ na-egbu maramara nke ukwuu ma dị oke nzụlite nke na-egosi ọmarịcha ihe ọmụma, talent na nghọta nke ndị designer ha. A na-atụ anya na HanKkeut Primary Function: Njirimara Akara ga-abụ ọrụ dị ịtụnanya, ihe nlereanya, nke dị oke ọrụ ma dị omimi n'ihe ọhụrụ. Design a meriri A' Design Award nke Ọlaọcha bụ ihe e mepụtara dị oke ịrịba ama, nke a na-eto nke na-erite uru ma na-ebuga oke nka, sayensị, design na teknụzụ n'ihu. HanKkeut Primary Function: Njirimara Akara bụ ihe e kere eke ọtụtụ ndị na-ekwo ekworo ya nke na-akpali ọchịchọ, na-eweta mmetụta ọma ma na-akpali ịtụnanya.
Press Kit
- Unique Properties
- Han-kkeut is a brand of grade school textbooks developed by the collaboration of students and teachers.
Under the brand objective of 'all-in-one connection in learning', HanKkeut strives to research concepts required for learning and provide guidance that connects students with their teachers.
Providing the best form of learning, the textbooks enable communication between teachers and students. - Dimensions & Packaging
- The dimension of HanKkeut is 220mm x 300mm x 10mm, 210mm x 297mm x 10mm and it is printed with harmless far-infrared ink.
Different age levels have different cover design colors of distinguishing. - Tags
- Learning Method, Brand Identity, all in one, connect, ascension
- Production Technology
- The vivid colors of HanKkeut brand are used to provide a strong yet simple design. The cover design of the brand book and textbooks make use of unique colors, embossed textures, and holographic stickers to effectively express the functions.
- Design Challenge
- In the process of developing a graphic motif to create a unique look for HanKkeut, the designers experienced many trials and errors. To represent the brand objective of “all-in-one connection in learning,” the brand identity uses connected strokes as a motif to complete a sense of ascension that expresses the brand value and customer benefits.
- Research
- Developed in 1998, HanKkeut achieved best practices in the education market through its bold challenges, becoming the leading brand in language arts and social studies study books for grade school students. The brand sold 10 million books in the shortest period in 2006, sold over 22 million books by 2013, and is a steady seller with more than 1 million sales annually. The innovation in the history of HanKkeut continues to this day.
- Inspiration
- The cover graphic symbolizes HanKkeut with a stroke emanating from the brand identity image to express a sense of ascension. This is implemented on all HanKkeut books to generate a unique visual feature.
The design emphasizes the 'completion' and 'book' concepts, concisely expressing the 'Finish the Subject with One Book' brand slogan.
The brand identity, slogan, and graphic images are used to expand the comprehensive series brand and establish an identity. - Project Duration
- HanKkeut project is conducted in Seoul, Korea. We have developed education brands from July 2019 to December 2019.
- Operation Flow
- HanKkeut is a brand that generates best practices by connecting students with teachers, achievements with better performance, and past with the present, all through trust.
- Image Credits
- Visang Creative Design Lab, 2019
