Bomapp Nhazi Ihe Ngosi Ọrụ Ahịa nke Taiyoon Lee

Ihe emepụtara bụ Bomapp Nhazi Ihe Ngosi Ọrụ Ahịa nke Taiyoon Lee bụ onye meriri a na-asọpụrụ nke ukwuu nke 2020 Ihe Nrite A' Design Award nke Bronz na Udi Asọmpi Nhazi Eserese, Ịse Ihe na Nkwurịta Anya.

BronzEserese· 2020

Bomapp Nhazi Ihe Ngosi Ọrụ Ahịa

nke Taiyoon Lee

Onye Ahịa: Bomapp

Onye Meriri Ihe Nrite A' Design Award nke Bronz na Udi Eserese

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Onye Meriri Onyinye A Kwadoro

Nyochaa Ọnọdụ Onyinye maka #99409

Lee na A' Design Award Akụkọ Mgbasa Ozi Akara Onyinye

Agba

Nhazi a

Maka Bomapp Nhazi Ihe Ngosi Ọrụ Ahịa

Bomapp bụ nhazi ihe ngosi ọrụ ahịa emere maka ụlọ ọrụ teknụzụ mkpuchi ihe egwu (insurance). Aha Bomapp jikọtara boheom, bụ okwu Korea maka mkpuchi ihe egwu, na okwu map. Akara ahụ, ihe ngosi motif, na nhazi ozuzu ya na-egosi echiche nke ipụta aka, nke na-eme ka njirimara ahịa ahụ sie ike. Ederede logo ahụ gụnyere mkpụrụ akwụkwọ B, e sere ya iji gosipụta oke ọma ọlaedo (golden ratio). A na-eji nhazi geometrị ziri ezi gosipụta ntụkwasị obi na ọkachamara, bụ isi ụkpụrụ nke ndụmọdụ mkpuchi ihe egwu. Logo ahụ na-apụta n'otu agba, bụ́ anụnụ anụnụ ma ọ bụ ọcha, dabere n'agba azụ ihe.

Nkwanye Ugwu

Maka Ihe Nrite A' Design Award nke Bronz

Bomapp Nhazi Ihe Ngosi Ọrụ Ahịa meriri A' Design Award nke Bronz, nnabata dị oke ugwu e nyere design ndị pụtara ìhè nke a ma ama maka nzụlite ihe, ọgụgụ isi na nghọta. Ndị meriri na Bronz bụ ihe e mere nke ndị nwere nka nke ukwuu ma dị mma n'imepụta nke na-egosi ahụmahụ buru ibu, echiche na ọgụgụ isi nke ndị designer ha. A na-atụ anya na Bomapp Nhazi Ihe Ngosi Ọrụ Ahịa ga-abụ ihe a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya, nke dị oke ọrụ ma dị ọhụrụ. Design a meriri A' Design Award nke Bronz na-agụnye ụzọ kacha mma n'ime nka, sayensị, design na teknụzụ, ma dị mma nke ukwuu maka nlebara anya ya n'obere ihe. Bomapp Nhazi Ihe Ngosi Ọrụ Ahịa na-emezu mkpa nke ọma, na-emetụ ọchịchọ aka, na-adọrọ mmetụta obi ma na-adọta ọchịchọ ịmara.

N'azụ Nhazi a

Ngwugwu Mgbasa Ozi

Nkwurịta okwu, ndị otu na nkọwa teknụzụ nke onye nhazi nyere.

Àgwà Pụrụ Iche: Bomapp brand name is a combination of “boheom(insurance in Korean language) and “map”.
Symbol, motif graphics, and overall design conveys the image of "embrace", further strengthening the brand's identity.
Bomapp’s logotype includes the letter “B”, which is meticulously designed to reflect golden ratio.
We used mathematically accurate design to convey the image of trust and professionalism, which are the core value of insurance industry. Also, the initial letter symbol “B” implicitly carries the brand’s essence.
Nha & Mkpuchi: The logo was designed in a combination with the Bomapp symbol, while being deployed in a single color of blue or white depending on the background. The symbol is used independently, while delivering the brand's identity through the combination with objets. The dimension of the basic form logo with a symbol was set out to be 7mm, with a minimum resolution of 72 dpi.
Mkpado: Bomapp , insurance, finance, branding
Teknụzụ Mmepụta: Bomapp has been delivering its services including B2C, B2B, and other lines of businesses to its users through APP, PC-web, and offline media channels. We visualized Bomapp's new value and experience for users in order to provide consistent brand experience in terms of brand communication.
Ịma Aka Imepụta: Intuitive representation of brand design with three keywords; simple, friendly, and smart. Making complex process easier to understand, while mitigating consumers' negative perception against insurance by maintaining kind tone and manner. To disperse the new design internally, we made guidelines for marketing, PR, and partnership department respectively to help them deliver the new design with consistency.
Nchọpụta: Starting from the goal of tackling information asymmetry and achieving information accessibility, Bomapp aims to offer a BX that embraces each user's everyday experience. To that end, we provide new value and experience by getting closer to customer's daily life, explore uncharted service territories to rebuild consumer trust on insurance, and become a digital insurance platform of the future.
Mkpali: Bomapp is an insurtech startup that aims to provide solutions for information asymmetry of insurance market, which is causing consumer distrust and inconvenience.

By using Bomapp, a mobile distribution platform for insurance policy, people can easily purchase and check policies.

Bomapp's Easy Claim makes claiming much easier by reducing the entire process by half.
As a new player in the world's 7th largest insurance market, the message of trust, smart, innovation, and understanding along with
Oge Ọrụ: 10.01.2019 - 09.04.2020 / Seoul, Korea
Usoro Ọrụ: Bomapp logo implies the brand's design concept and core value.
The symbol conveys the idea of embracing everyday life. Combined with the brand name "Bomapp", the symbol conveys Bomapp's brand image by using combined logo as means of communication.
Ndị Otu: Creative Director: Taiyoon Lee, BX Designer: Juhee Kim, Kyunghee Kim, CEO : JoonWoo Ryu, Vice-president : Okkyun Kim