Mixed Reality Ọrụ Isi: Nrụnye Holographic by Aleksandr Volkov

Mixed Reality Ọrụ Isi: Nrụnye Holographic by Aleksandr Volkov is a highly esteemed winner of the very prestigious 2020 Ihe Nrite A' Design Award nke Ọlaọcha in Nhazi Mmemme na Ihe Omume Competition Category.

ỌlaọchaMmemme· 2020

Mixed Reality Ọrụ Isi: Nrụnye Holographic

by Aleksandr Volkov

Client: Economiton

Ihe Nrite A' Design Award nke Ọlaọcha Winner in Mmemme Category

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The Design

About Mixed Reality Ọrụ Isi: Nrụnye Holographic

Ederede Akwụkwọ: Mixed Reality bụ nrụnye holographic mmekọrịta emere maka ebe ngosi ngosi banyere atụmatụ ike nke obodo Moscow. Nrụnye ahụ dabere na ụkpụrụ Pepper's Ghost, nke a gbasapụrụ site na oyi ndị ọzọ agbakwunyere. Mgbidi azụ LED, ihe mgbasa efu mgbakwụnyere n'ala atọ na ọkụ LED etinyere n'elu ọ na-arụkọ ọrụ ọnụ na foil holographic, enyo na ụda. Ọkụ na onyinyo emeela ka ihe ndị a na-egosipụta nwee mmetụta siri ike nke ọnụnọ. Ndị na-eleta na-ahọrọ isiokwu na ihuenyo mmetụ ma na-ekiri ihe oyiyi na eserese ka ha na-apụta ma na-agbaze n'ikuku.

The Recognition

About the Ihe Nrite A' Design Award nke Ọlaọcha

Mixed Reality Ọrụ Isi: Nrụnye Holographic meriri A' Design Award nke Ọlaọcha, nnabata dị oke ugwu e nyere design ndị dị n'ọkwa kachasị elu, mara mma ma na-eju anya. Ndị meriri na Ọlaọcha bụ ọrụ na-egbu maramara nke ukwuu ma dị oke nzụlite nke na-egosi ọmarịcha ihe ọmụma, talent na nghọta nke ndị designer ha. A na-atụ anya na Mixed Reality Ọrụ Isi: Nrụnye Holographic ga-abụ ọrụ dị ịtụnanya, ihe nlereanya, nke dị oke ọrụ ma dị omimi n'ihe ọhụrụ. Design a meriri A' Design Award nke Ọlaọcha bụ ihe e mepụtara dị oke ịrịba ama, nke a na-eto nke na-erite uru ma na-ebuga oke nka, sayensị, design na teknụzụ n'ihu. Mixed Reality Ọrụ Isi: Nrụnye Holographic bụ ihe e kere eke ọtụtụ ndị na-ekwo ekworo ya nke na-akpali ọchịchọ, na-eweta mmetụta ọma ma na-akpali ịtụnanya.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The interactive installation was the central part of the exhibition stand and told about the energy strategy of the city of Moscow. To solve the presentation problem, we used hologram technology using a special approach, which allowed us to get a deep illusion of the presence of real objects. Due to the combination of screens, projections, mirrors and sound, we got all the attributes of real objects, except touch.
Dimensions & Packaging: 18000 х 10000 х 4500
Tags: Hologram, exhibition stand, interactive installation, holographic screen, Pepper’s Ghost, Ventuz, realtime graphic, infographics
Production Technology: We used the traditional Pepper’s Ghost concept. The setup itself consisted of a LED backdrop wall, three projectors for the floor and LED mounted to the ceiling. Using of the projectors gave the opportunity to extend animations from the backdrop wall via the floor onto the holographic foil. Also, we added plasticity to the hologram by providing it with an animated shadow. We created our own UI for a designers to make them work in general animation channel of entire scene.
Research: We have all seen holograms in science fiction films, but real technology is very far from these examples. How can we approach these results without going into fundamental physics? We found the most affordable technology and tried to add the missing elements. After going through different effects, we realized that the main thing that makes us believe in a hologram is its effect on the objects around, namely light and shadow. By adding these attributes, we get tremendous realism.
Inspiration: When we received a task to present a topic related to energy, we immediately wanted the graphics to be weightless and represent energy itself. When we started looking for suitable solutions, we discovered an old technology from 1584 - Pepper's Ghost. In its current form, it had a number of serious flaws and we decided to finalize it, which led us to unexpected and very interesting results.
Project Duration: The project started on October 3, 2017 in Moscow and finished on October 7, 2017. It was exhibited in the first International forum on energy efficiency and energy development "Russian energy week"
Operation Flow: Interaction with the installation took place using the touch screen. The user chose a topic of interest and watched objects, figures, and graphs that explain complex processes in the energy industry appear or dissolve in the air.