Xiao Jing Primary Function: Akpa Njem by Zaiyong Fa

Xiao Jing Primary Function: Akpa Njem by Zaiyong Fa is a highly esteemed winner of the very prestigious 2020 Ihe Nrite A' Design Award nke Ọlaọcha in Nhazi Ihe Mgbakwunye Ejiji na Njem Competition Category.

ỌlaọchaIhe Mgbakwunye· 2020

Xiao Jing Primary Function: Akpa Njem

by Zaiyong Fa

Client: Taobao Xinxuan

Ihe Nrite A' Design Award nke Ọlaọcha Winner in Ihe Mgbakwunye Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Xiao Jing Primary Function: Akpa Njem

Xiao Jing bụ akpa njem nwere shel siri ike nke sitere n'ike na eriri akpụkpọ anụ nke a na-ejibu kwadoo ngwongwo n'oge njem. Shel ihu ya nwere ọdịdị grid welie elu nke na-echetara mmadụ eriri gafere ibe ya, jiri ụkpụrụ obe n'ebe ọ bụla ha zukọtara nke yiri eriri ọ na-adụ akwa. Grid a na-emekwa ka shel sikwuo ike megide nrịgbu. Shel nwere ọkwa atọ na-enye ike na nguzogide mkpọcha, a na-emechakwa elu ya site n'usoro ihicha eletrọnịkị. Ihe ndị na-agba agba na-eme ka mmegharị dịrị ọ na-akpụ akpụ na dịkwa jụụ. E kewara ime ya n'ime oghere dị iche iche maka uwe, ngwa ịhicha ahụ, akwụkwọ na ngwa eletrọnịkị.

The Recognition

About the Ihe Nrite A' Design Award nke Ọlaọcha

Xiao Jing Primary Function: Akpa Njem meriri A' Design Award nke Ọlaọcha, nnabata dị oke ugwu e nyere design ndị dị n'ọkwa kachasị elu, mara mma ma na-eju anya. Ndị meriri na Ọlaọcha bụ ọrụ na-egbu maramara nke ukwuu ma dị oke nzụlite nke na-egosi ọmarịcha ihe ọmụma, talent na nghọta nke ndị designer ha. A na-atụ anya na Xiao Jing Primary Function: Akpa Njem ga-abụ ọrụ dị ịtụnanya, ihe nlereanya, nke dị oke ọrụ ma dị omimi n'ihe ọhụrụ. Design a meriri A' Design Award nke Ọlaọcha bụ ihe e mepụtara dị oke ịrịba ama, nke a na-eto nke na-erite uru ma na-ebuga oke nka, sayensị, design na teknụzụ n'ihu. Xiao Jing Primary Function: Akpa Njem bụ ihe e kere eke ọtụtụ ndị na-ekwo ekworo ya nke na-akpali ọchịchọ, na-eweta mmetụta ọma ma na-akpali ịtụnanya.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In my childhood , people used to pack up their luggage with leather straps when they traveled, which was a good way to prevent the luggage from breaking up during the trip. This element is applied to the suitcase: the front shape of "#", like straps used to pack up luggage, and the "X" pattern at the intersection is like sewing thread. These unique elements enable this suitcase to be quickly identified among other products during the trip.
Dimensions & Packaging: 15inch，20inch，24inch
Tags: suitcase,luggage,case,travel,trip
Production Technology: The super-sliding bearings not only make it very smooth when moving, but also reduce the noise well. The 3-layers shell has good strength and wear resistance; the surface of the box adopts electronic scrub technology, which has good visual effect and wear resistance; TSA lock is convenient for users and customs officers to use.
Design Challenge: Fashion and retro are often not easy to exist on a product at the same time. We extract the element from previous soft cloth parcels and apply it to hard-shell suitcases, and make it stylish and retro.
Research: As a department of Alibaba, big data provides great help for us to gain accurate insight into the needs of consumers. We can explore the issues that consumers are most concerned about in each dimension: style, color, size, materials, accessories, price and so on. Focus on these problems can satisfy consumers the most.
Inspiration: Sometimes plastic suitcase is squeezed when using. In order to solve this problem, people often use some structures to strengthen it, but usually these functional structures lack beauty. We were inspired by the way people packed before the advent of hard shell suitcases,. The "#" shape structure causes people to recall the past life, which not only satisfies the beauty, but also improves the strength of the box.
Project Duration: It started in December 2017 and finished in May 2018. Now it becomes a series with different colors,sizes,details.
Operation Flow: The internal structure of the box has been adjusted according to the feedback of a large number of users, and a reasonable layout can improve the efficiency of the use of space. Clothes, toiletries, document passports, electronic products, etc., can be stored in separate space according to frequency and habit, and you can easily find what you need soon.
Team Members: Tang Jiazheng
Fa Zaiyong