The Mix Land Ọrụ Bụ Isi: Ụlọ Ahịa Streetwear by Yuan Lijun

The Mix Land Ọrụ Bụ Isi: Ụlọ Ahịa Streetwear by Yuan Lijun is a highly esteemed winner of the very prestigious 2020 Ihe Nrite A' Design Award nke Bronz in Nhazi Ime Ụlọ na Ngosipụta Competition Category.

BronzIme Ụlọ· 2020

The Mix Land Ọrụ Bụ Isi: Ụlọ Ahịa Streetwear

by Yuan Lijun

Client: Xianxiang Design

Ihe Nrite A' Design Award nke Bronz Winner in Ime Ụlọ Category

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Colors

The Design

About The Mix Land Ọrụ Bụ Isi: Ụlọ Ahịa Streetwear

Ederede Akwụkwọ: The Mix Land bụ ụlọ ahịa streetwear dị na Hangzhou, China. Echiche nhazi a malitere site na oyiyi ụlọ nyocha (laboratory) ma tinye omenala okporo ámá n'ime nhazi ime ụlọ ahụ. E nwere ihe atọ e wuru maka nkiri ọrụ aka na-agagharị (dynamic art installations), nke a na-akpọ energy extraction, condensation na decomposition table, nke jikọtara ụda, ọhụụ na aka mmetụta iji mepụta ahụmịhe mmekọrịta (interactive experience). Ọkụ neon blue na-egbuke egbuke nke ukwuu, windo na ọnụ ụzọ nwere agba dị iche iche, yana ihuenyo dijitalụ bụ isi ihe ndị na-adọrọ anya n'anya. Enwere ike ịhazigharị nkiri ndị a n'ime oghere mepere emepe, si otú a ụlọ ahịa a na-adaba ma na mkpa azụmahịa ma na mkpa ahụmịhe ndị ahịa.

The Recognition

About the Ihe Nrite A' Design Award nke Bronz

The Mix Land Ọrụ Bụ Isi: Ụlọ Ahịa Streetwear meriri A' Design Award nke Bronz, nnabata dị oke ugwu e nyere design ndị pụtara ìhè nke a ma ama maka nzụlite ihe, ọgụgụ isi na nghọta. Ndị meriri na Bronz bụ ihe e mere nke ndị nwere nka nke ukwuu ma dị mma n'imepụta nke na-egosi ahụmahụ buru ibu, echiche na ọgụgụ isi nke ndị designer ha. A na-atụ anya na The Mix Land Ọrụ Bụ Isi: Ụlọ Ahịa Streetwear ga-abụ ihe a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya, nke dị oke ọrụ ma dị ọhụrụ. Design a meriri A' Design Award nke Bronz na-agụnye ụzọ kacha mma n'ime nka, sayensị, design na teknụzụ, ma dị mma nke ukwuu maka nlebara anya ya n'obere ihe. The Mix Land Ọrụ Bụ Isi: Ụlọ Ahịa Streetwear na-emezu mkpa nke ọma, na-emetụ ọchịchọ aka, na-adọrọ mmetụta obi ma na-adọta ọchịchọ ịmara.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The concept of store starts from the laboratory and tries to use street thinking methods and visual expression to make the interior display of this space as dynamic as street culture. The designer adds three dynamic art installations to it, energy extraction, condensation and decomposition table, which all together through sound, vision and touch gives consumers a more immersive interactive experience.
Tags: street culture,art installations,interactive experience,retail,interior design
Production Technology: Our impression of labs is usually accompanied with wild colors generated from various chemical reactions - the wildest colors of all, neon is also a commonly used design element in the street culture. Designer Yuan Lijun used neon in The Mix Land as highlights of the space - highly saturated neon blue installation, colorful windows and doors that create constantly changing shadows and flickering numbers on digital screens.
Design Challenge: From the perspective of street culture to consider traditional design
Research: It is through such means as the optimization and transformation of traditional retailing methods, the application of street thinking methods, the addition of interactive experiences like art installations that better connections with consumer groups and more output channels of the content are established.
Inspiration: Street culture is a high-profile area in the fashion industry in recent years. With the change of consumer groups, the traditional retailing methods of stores also need to be changed accordingly. Through non-traditional designs, the interpretation of the inner spirit of street culture makes young people feel resonate and provokes the desire to explore its internal.
Project Duration: The project was launched in HangZhou in March 2019, completed in August, and exhibited in September
Operation Flow: The Mix Land is an open book - display installations can be easily re-Arranged in the open space, making the space adaptive to diverse changes, taking care of both the commercial and experiential needs for the space.
Team Members: Designer: Yuan Lijun
Image Credits: Image#1:Photographer Wang MinJie,HangZhou,2019
Image#2:Photographer Wang MinJie,HangZhou,2019
Image#3:Photographer Wang MinJie,HangZhou,2019
Image#4:Photographer Wang MinJie,HangZhou,2019
Image#5:Photographer Wang MinJie,HangZhou,2019