Interview with Adeodaat Erik Rozema

It motivates me to be able to design beautiful things that make people happy. The creativity was early as a child in my head and that's why I wanted to do something in which I could express my creativity and then you have to become a designer right?

I have chosen to become a designer myself

I actually design a lot especially in total projects so that I can create and execute interior plans for a complete company or home. But preferably I only design beautiful furniture with which I can reach a larger target group and make it happy.

In any case, young designers have to look around a lot at form, color, etc. You can see that on the street, on the beach, in the woods, in films etc. They have to work from their own strength and try to think of something timeless.

a good designer designs beautiful things, a great designer has international fame and designs timelessly what people keep talking about.

A design is really a great design when it looks timeless and people talk about it in 100 years and it is still being used in that design. My evaluation is therefore, timeless model, responsibly designed, good material use and nicely designed connections of material in the design.

The value of a good design is characterized by a timeless model in combination with the brand for which it was designed and the name of the designer. A good design and certainly a timeless design in combination with the brand always keeps its value even after 100 years! There are many examples of this.

Actually I would like to design a lot. I do not care what I should design. I just enjoy it a lot to be able to design something unique. Ideally for my own label, but also for a number of big brands I would like to contribute as a designer.

A dream project that I would like to design for, is to design the interior of a luxury yacht.

If I am going to tell you all that now, it is no longer a secret. hahaha ... One of the general secret rules is that you always listen carefully to what the client has to tell you.

Osiris Hertman, a Dutch interior designer, I have a lot of respect for. But also a lot of respect for the Italian designer Marco Zanuso who has many international designs to his name.

The lounge chair "Maggiolina" from the brand Zanotta, designed by Marco Zanuso. The special dining table by designer "Piet Hein Eek". And so there are many more striking and timeless designs by international designers by name.

With every new design I make I say to myself, this is the best thing I have designed so far. The best is yet to come, I think. And in addition, the design of the table I have nominated for this design competition, I must say that this is the best design I have submitted. The sides, the legs that carry the top, make the difference. This gives the table a sexy look. And that's why I think this is my best design so far.

Design is in your soul and when you experience that and look around you in the world, you see a lot of what you can learn from. That is what I still do. I look around me in the street, in films when I talk to people, I save a lot in me so that I can take advantage of it again if I have a project again.

Probably I would have been a teacher then

The definition of design can be described in its simplest form as design, art, graphic design etc. For me, design is an experience of an object, a painting or a nice graphically designed poster, etc. It is a feeling you get when you see a good design.

My biggest supporter was my late mother. She always stood behind me in what I did.

Designer must be in your soul because only then can you take all your creativity out of you to be able to make good and beautiful designs.

There were no obstacles at all. I have to have it from my network where clients gave me the opportunity to make designs for their various projects.

If you talk about your own work, product design, then you need a very good network at first. People in the industry who can help you to come to the table with the right people. Make sure that your marketing is ready for your design, that good photos have been taken and processed in a product brochure.

I am currently working for various clients in the Netherlands on the complete design of detached houses and companies. But if you are talking about the next design project in the sense of designing a specific product or interior, there are already a number of good designs waiting in my computer to be developed. But first I am waiting for my first winning design ever so that I get the opportunity to develop the designs that are already there. That is my plan for the future.

To become a successful international designer. That I also get the opportunity for various brands to design for them.

People can expect exceptional designers to come up with unique designs that radiate the value they need. That the design is appreciated by people with a great design feeling.

By working with natural and sustainable materials wherever possible.

At the moment I am working on the realization of a complete renovation and furnishing of a detached house in Germany. And if you look at the design and the realization of the project, then I am very enthausiastic in every room I am in and then look very proud that it has come out again as I thought it was.

With me, every project is unique whether it is a large or small project. And on completion of the project I am always proud that it looks good again and that the client is very surprised and happy. That is why every project is a satisfaction for me in order to make it more satisfying. I am proud of every project.

I would not know. Should something be changed?

I think it is becoming more and more creative.

That differs per project. I had projects that are fully realized within 3 months, but also have a client where we have been in the design phase for more than a year.

As I explained earlier in this interview, if with this design competition and with the design I have nominated I am lucky enough to receive a winning Award, I can continue to develop designs that are on hold in my computer.

First, enjoying life to the fullest, enjoying beautiful unique designs made by fellow designers and making me an acclaimed designer in the international interior design industry.

In some cases it is because we have to deal with living trends, etc. So you need trendsetters who make designs for it. I myself love more lasting designs, so timeless!

All that is true in what you bring in the design. That makes the design unique in its shape and appearance, etc.
When you combine the design with technology, everyone has to understand the idea behind it.

I work on an Imac with 3D software SketshUp Pro for drawing and with Artlantis Studio for photo-realistic mood impressions. I also update the impressions via Photoshop. From time to time I also work with the drawing program Illustrator and for the presentation layout I work with Indesign.

The role of color, material and ambient are of course very important and also determine how the experience and the appearance of the complete design is seen.

In my experience they do not have to ask anything, they have to be proud that they have a beautiful design in their home. When they ask questions about your design, they do not understand the look and feel of the design and then you have to wonder if you have designed a good product.

A great new design comes up like pooping. Because as a designer you see a lot of things around you and your head never stops thinking, you already have the beginning of a new design in your head. And sometimes you just throw a new starting design out of your head and you start with rough sketches on paper to get it visual.

I would not know there are enough great designers where I would like to sit next to the plane for a couple of hours. It comes your way with a great design partner to be able to do a beautiful project together. That is why I certainly believe in a co-design.

I usually go as far as possible from my own strength. You can see that in the design which I have nominated for this design contest. A bit stubborn and sometimes completely against the thread.

I have a lot of respect for Osiris Hertman as an interior designer and I also have a wonderful book from him. But I do not know if his book has had the most effect on my design.

Design and creativity comes from your soul that you have to have in you, but I learned the skills by studying a lot of self-study and a lot around me and visiting various international interior and furniture trade fairs.

I would not know it immediately. There are so many outstanding designers with international fame that I would like to talk to or discuss with you to become stronger and better as a designer.

I can not say anything about that yet. Hopefully something will change to this design competition. Then I can answer this question.

I have 2 favorite colors, blue and orange. Blue because it is easy to combine and orange because it makes me happy. My favorite place is New York and Hong Kong. I love Indian food and Italian food. My favorite season is the summer and I love various brands as long as I have an experience with them.

I received the request from a German client to design a staircase with a banister that should be combined with steel and wood. Well that is not so difficult, but the appearance of the steel I had thought of in the banister was only visible after realizing the design that a German swastika was processed by the illustrative form. Well, that really was not possible and certainly not in a hall of a German detached house.

By going to work every day cheerful and happy. I motivate myself to continue to believe in myself every day in what I do and what I decide.

As a child I was always drawing and when I was in the 4th grade of primary school I was invited by the head of the school and also a teacher of the 6th class to attend the drawing lessons in his class. He told my mother that my future would be in the creative corner. And he talked a lot with me about creativity and what I could do with it. That then gave me the idea to become an in-house architect and therefore went through the technical furniture class at secondary school.

I do not have an opinion about that. tell me.

When you read my entire interview you get a bit of the impression of who I am, what kind of personality and what I could contribute in the future in beautiful designs, of which there should certainly be a few timeless. This is me, Addie Rozema.

Our company is a creative design studio for the private market, BtoB and hospatality. We give advice in color, shape and design. We translate concept design into 3D visualisations and experience. We also make floor plans and lighting plans for various projects.

For me, design is what you can perceive. Everything we see was ever designed for a specific purpose. One design is not the other design, it is the experience that we want to see in it. Design in which capacity is conceived as a product, as art or graphic is an added value for our society.

At this moment I have to earn my money by coming up with designs for various design projects such as detached houses, companies, restaurants etc.My goal is to be able to be creative and able to be creative in the design of furniture and products.

I have made several beautiful designs and after each new project what has been delivered again, I tell myself this is the most beautiful design. In fact, I am proud of all my designs. Certainly the table collection that I have submitted for this competition.

The first product I designed for a company is a table-shaped fireplace for the "Safretti" brand.

My favorite materials are wood as a natural product combined with steel.

Actually always but when I come under pressure the best ideas come up.

That it meets the needs and demands of the assignment or client.

Love and urge for success

Healthy tension that the final result has become as it is meant and designed. Then a huge pride!

When you know and see that the design is a timeless model.If the WOW effect is achieved and everyone is satisfied.

First I look at the shape of the design than the finish and which materials have been used.

That a design is an added value for society and that he or she looks to see whether it is possible to work with natural or sustainable materials.

I think that sharper designs will be looked at, and more good designers will be added. And the future for design? Design will always stay, and I think that in the future more and more beautiful and functional designs will come.

My designs have not yet been shown. But I hope to be able to show a few designs next year at the furniture fair in Cologne.

As a designer, your head never stops and you are always thinking. Every design assignment is of course unique and it has to fit in with the style, the service, etc. I nurture my creativity with a lot of looking around me, and ending various national and international interior fairs, social media such as pinterest, instagram etc. One of the main sources of inspiration is to listen carefully to your client in order to get a good design inspiration.

I write my own design style as thinking differently and certainly do not walk in line to be twelve in a dozen. I want to be different from others and I try to do that in this way, actually I am very stubborn. I design with passion and love for the profession and hope to make many people happy.

I live in Groningen, a city in the north of the Netherlands. Personally, I do not feel that the cultural heritage of my country influences my designs. Of course there are good and well-known designers in the Netherlands to which you can see that it is a typical Dutch design, and maybe you see that in my designs too, but others may judge that. The disadvantages during the design and realization of a product or service is that we Dutch people are very critical about and about interior design. But if you put something beautiful here in the Netherlands, it is also easy to cross over the border areas.

When I work with other companies, I try to be a good sparring partner for that. Because it is ultimately only one thing, and that is a good result.

Designers can look at a company differently from their creative conception than the people who work within the company. So a designer can distinguish the company in form, combined with house style in the market. The house style that the company propagates must be recognizable to the visitor. In order to search for a good designer one must first orientate within the own network.

I first start by listening carefully to what the client has to say, what the wishes are and the goal. Then I am going to orientate myself in their branch and see what the competition does to gather as much information as possible to create the best possible distinctive concept design. Then I start with a rough preliminary design that is converted to 3D and presented and discussed. After the suggestions and changes discussed, everything is adapted and translated into a preliminary design in which all materials in 3D visualisations are presented again. Then after some minor changes, the final 3D design is made up and in an A3 presentation book so that every partner knows what has to be done in the work process.

My number 1 is the favorite lounge chair "Maggiolina" from the brand Zanotta. A beautiful timeless design from 1947 by Marco Zanuso. Furthermore 4 great beautiful bar stools from the brand Potocco Academia. A beautiful hanging design fireplace of the brand Safretti, designed by "Roderick Vos" and a self-designed painting called "artsy woman".

At 07:00 in the morning my alarm goes off. Then I get out of bed and take a shower dress and pick up some fruit for the studio. When I do not have appointments, I am usually designing and drawing on the computer for various projects. Sometimes I go for lunch in the afternoon with a colleague and then return to the studio to continue drawing or preparing projects. Around 6 pm I am going back home for dinner. Sometimes with the computer so that I can continue working after dinner but at home. And if I do not have the computer, I enjoy watching the television with my wife on the couch in the winter months. In the summer months we are always outside in our garden and I am lucky that we have a swimming pool which I use every day in the summer.

Always go out of your own creative power. Always look around you. All creation lies ahead. Take advantage of that!

The beauty of being a designer is that you can be creative without restrictions and that you can think of something that makes people happy. The neganivity of being a designer is sometimes the deadline. A great designer always wants more and does not look at time but at the form, functionality, etc. And then as a designer you can get nervous when the deadline is approaching.

As a designer, always go out of your own creative force and never steal from your colleague designer.

The most important thing is to listen carefully to the client. Feeling for design, art and fashion. Manually sketch and have 3D insight.

I sometimes use pencils and color markers and an old-fashioned drawing board. But mostly I work on a very fast computer Mac. with 3D software from SketshUp Pro, Artlantis Studio with Illustrator and Photoshop. I have several home and interior books for inspiration in the studio, but I also watch through social digital channels such as Pinterest, Instagram, LinkedIn and Facebook.

Actually, your head as a designer never stands still and you are brainstorming every minute of the day. Personally, I am the best when the deadline is approaching and I do not have time any more than everything comes out of my mind that I have been thinking about in my head for a long time.

Sometimes it goes very fast and sometimes it takes a very long time. So long that months pass to achieve a good final result.

I have not had one yet

I do not really have that. Every project that I do as a designer is unique and important to me and I learn new things from every unraveling project.

I work for various clients in the business to business market but also for private clients. A selection from the BtoB; Professional football club FC Groningen, Mobacc Group BV, Geveke construction, Gasunie Deventer, Stopaq BV, etc. In the private market for a well-known football player, for German entrepreneurs with large detached houses etc.

Personally, I liked everything I design, whether it is a large or a small assignment. But my passion lies in designing special interiors, furniture or products. Give me a pencil with paper to sketch, a computer and I can be creative all day long.

My future would be to put a beautiful furniture label on the market. My future plans are to make my dream come true.

I think of all my designs alone. Sometimes I share it with my wife to get a counter-reaction and thereby improve the design. But if I go into a complete project, I work with a fixed team of creative people in their own profession.

I have enough work in progress and it is enough to talk about or brainstorm. But then we are not talking about one day. I am a true creator who has a love for the profession.

They can reach me via my email address or just call me. Via mail is: addie@zoingericht.nl or via mobile +31 6 46647155