Interview with Aija Freimane
Humans and continuity as sustainability, empathy and senses are central to my everyday being and are the subjects of the research for design.
Design Legend Interview
4 September 2026
My design background is based in art and craft and curiosity in finding out knowledge and context, structure, and systems within languages, math, and science. I am trained in craft technologies and textiles; that means figuring out how is id done, how can I create one thing or another.
I am a researcher for design, and my motivation comes from loving people. I love to observe; I like psychology; I have a strong capacity to see the context and the big picture - starting from micro consequences to macro and macro - micro contexts.
For me, it is a chain of flow and following opportunities.
I design experiences - I am good at serving people.
To play chess or checkers. It teaches designers to think three steps ahead - if I am doing this, then what happens in the long term.
Willingness to take a risk and learn from failures.
Design that is invisible, that does not burden us and makes us happy, satisfied as humans and as a society.
A good design is one that adds personal value to each of us.
I would design a personal and communal value and have a nature in heart.
Translate my Design Footprint publication into English - the highlights and events that had an impact on design decisions and outcomes since the 16th century.
To do everything as well as I can and from the heart.
I am inspired by nature.
Design that gives me a personal value and assists me - makes me satisfied.
I am also a Lecturer.
Design is a method that creates happy and satisfied societies.
My teachers and my family.
Be curious, always ask - why is this or that happening, and what is a consequence, what can I do for a better future.
Designer Interview
15 May 2021
I have passion for everything I do, creative and critical thinking, extraordinary patience, can perceive the unarticulated and stay positive in challenging situations. I have developed imaginative, visual and out-of-the-box thinking, high aesthetic standards, and an understanding of context, planning and system thinking. I have both personality and professional experience to be design strategist.
I am design researcher, product, service and system early stage developer. I can define challenges and visions and apply innovative approaches to create solutions.
Design for me is a method to create happiness and satisfaction as a result.
I prefer out-of-the-box niche challenges in design. I question every topic from the view point of human, long term impact as well as unarticulated and contextual aspects.
My favorite design is flow, smooth, invisible solutions.
Critical thinking and questioning every idea.
When ai am walking, working in the garden or in the shower.
Long term impact on the human and nature. As well as to address design values for products: convenient, useful, durable, singular, aesthetic, safe; and for services: accessible, perceivable, intelligible, experienceable, timely and safe.
Excitement, being thrilled
Happiness, emptiness
Doing it from the heart
Usefulness, impact on the human and the nature.
To make the design result - solution in the way that it creates happy, satisfied individual and hence, society.
There are at least three streams: human centered, technological driven and circular production.
April 2021, my art drawings.
I love to design, to develop my garden, nature and to observe humans, to socialize. Both - humans and the nature are source of my inspiration.
Purely human driven and centered within the external context.
I am Latvian. yes, both culture and economic pros and cons, political system have had an impact on my mindset and thinking, the world outlook.
Strategically, scientifically, creative
Follow recommendations, listen to the intuition
via e-mail: aija.freimane.af@gmail.com