Interview with Amir Cherni

Due to my poor drawing skills, I was a lot more interested by 3D visualization which then became my main concept creation tool.

Reaching a new level in photorealistic rendering is my main motivation when I design interiors , this lead me to create sophisticated moods and designs

In 2001, I went to Canada where I accidentally landed in the interior design field. I was enrolled to study in an automotive mechanics program but when I arrived I discovered that following a non-confirmation I had lost my place in that program so I chose to follow an interior design class which was the last available course. However, by graduation I was seduced by the specialty

Motivation , Hard Work and never stop learning

A great designer is a "good designer" with an extra small amount of craziness, and irrationality wich leads him to designs innovative concepts.

An Automotive designer who is specialized in the creation of Car's body Kits ( Tuning )

Thanks to my Both mothers who were an unconditional support for me in the hardest transitions in my professional life
My biological Mother Jamila and My Spiritual mother Francine.

Dedication, hard work and auto-competition. Each new design must be better than his predecessor.

I always strat by modeling the interior space and then take a virtual tour inside it using VR technologie it help me to FEEL the space and to decide about the main attraction inside it on which I will focus during the designing process

I think emptiness is the real luxury, and if you manage to create an atmosphere based on empty spaces, you can create anything.

If you are a Good designer you create design that fit in actual trend but If you are a great designer you create the trend

A crucial Role .. As I have a really bad skills in drawing 100% of my workflow is digital from 2D cad drawing to 3D visualisation and virtual Tour

3D dedicated softwares like 3ds max installed in big Workstation which can handle a big amount of 3d data (polygones , maps ...)

I must make something better

I'm a black addicted , i love matte Black .I couldn't resist to a matte black object that have red accent