Interview with Andrea Caucino
Andrea Caucino is an Italian designer with the innate passion for brand design and typographic lettering; he considers his work a continuous challenge and a research of new communication trends.
Designer Interview
25 May 2019
I remember when I was a child I had a passion for art and I saw in the paintings the representation of the artist's state of mind in that precise moment of his life, something that probably a few days later would have been painted differently. This is how my passion was born, a journey in search of future creative languages.
Design is the creative vision of the future living in the present.
I like to design complete brand design communication systems rather than single corporate materials.
I love strict and minimalist design with a very strong creative idea inside, Swiss design is the best example to me.
My first job was a logo for a local construction company.
Web design has achieved a considerable relevance in these years. I love the contamination between web and print design.
There is’nt a precise moment, sometimes I feel creative when I am stimulated by external factors.
First of all i try to understand the product and the company I'm working on, to get a simplified and clever creative solution.
Love and passion for what I do always lead to a unique creative solution.
I like to think that good ideas help to make a better world.
Success comes from people, from the degree of understanding of your project and the immediacy of your message
I like to see first of all an innovative idea and then the graphic language, a set of different and harmonious elements mixed together
Man will always be the father of all creative ideas, technology will never be able to carry out this task for us.
I love a clean and elegant style, I love well balanced typographic weights, I always try to remove elements from a page rather than add something.
Cleverness, research, stay up to date with new technologies and a fvery lexible mind.
I work in a team with which I create ideas and new brand design materials
An Email contact is preferred