Interview with Andrew Chaoya Li
Andrew C Li is a global citizen, dividing his time between Singapore, Shanghai, and New York. He graduated from Carnegie Mellon University in 2017, majoring in Emerging Media and exploring the…
Designer Interview
12 June 2023
As an originally trained engineer with a deep passion for design, I made a pivotal decision to pursue a degree in emerging media. This educational path allowed me to explore how technology can enable and enhance the field of design. Through this interdisciplinary approach, I developed a strong foundation in both design principles and technological applications. This unique combination fuels my passion for pushing the boundaries of creativity and leveraging technology to create impactful and innovative designs.
Userly Labs is a creative studio specializing in software design consultancy. We provide creative design service for tech companies and also incubate products in house across diverse industries.
I am particularly drawn to design solutions that leverage innovative technologies, such as AI and the metaverse. The intersection of design and cutting-edge technologies opens up exciting possibilities for creating products that transform people’s life. I enjoy exploring how these technologies can be harnessed to enhance user interactions, streamline processes, and push the boundaries of creativity.
My first design project is an HR software solution for Siemens. The goal was to streamline the compensation allocation process across the organization. Despite its complexity, I successfully delivered a comprehensive and intuitive design that improved efficiency and reduced errors.
I feel the most creative when I have a cup of coffee in hand and find myself in a bright and quiet room with a spacious table. This setting provides me with a sense of focus and tranquility, allowing my creative thoughts to flow freely.
During the design process, I prioritize two key aspects: user experience and aesthetic appeal. I focus on creating seamless and intuitive experiences for users while ensuring visually captivating designs that align with the brand's essence.
When evaluating a design, I primarily consider two aspects: functionality and user experience. A good design should effectively meet its functional requirements and provide a seamless, engaging experience for users.
I find inspiration for my work by immersing myself in nature. Going out for hikes and meditating in the mountains rejuvenates my mind and sparks fresh creative ideas. The serene and natural environment serves as a direct source of inspiration for my design work.
Positives of being a designer include creative expression, problem-solving, and making a positive impact. Challenges include adapting to new trends, balancing creativity with practicality, and handling subjective feedback.
Empathy is a crucial skill for a designer, enabling them to understand and connect with users' needs, emotions, and perspectives.
I used Photoshop, Figma and Illustrator.
When it comes to managing time consuming tasks, I prioritize and break down projects into smaller, manageable steps. I set realistic deadlines, utilize productivity tools, and collaborate effectively with clients and team members
My clients include both large enterprises like Morgan Stanley and Farmers Insurance, as well as numerous small startups. This diverse range of clients has provided me with valuable experience across various industries and design challenges.
Via email at andrewli@userly.io