Interview with Anita Ghasser
I’m a product designer with an academic background in industrial design, specializing in creating thoughtful, functional, and aesthetically refined objects.
Design Legend Interview
30 September 2026
I studied Graphic Design in high school and later earned a Bachelor’s degree in Industrial Design. My experience has mainly focused on product design, from sketching and 3D modeling to prototyping and production development, with a particular focus on glassware and home products.
I enjoy turning simple ideas into tangible objects. For me, design is where creativity, function, materials, and human experience come together.
I chose it naturally. I have always been curious about how things are made and how they can be made more beautiful, useful, and meaningful.
I design products, particularly glassware, lighting, furniture, and home accessories. I would love to explore more collectible objects that combine contemporary design with cultural heritage.
A good designer solves problems. A great designer also discovers possibilities that others have not yet seen.
A good design balances function, aesthetics, usability, and emotion. I ask myself whether the object works well, feels right, and has a reason to exist.
Curiosity, patience, and attention to detail. I believe the smallest details can transform an ordinary object into something memorable.
The Bonsai Glass Mug is one of my most meaningful designs. Its flame-inspired handle combines visual character with an ergonomic purpose, while the transparent glass allows light and reflections to become part of the experience.
I would probably have chosen another creative field, perhaps fashion or jewelry design. I have always been drawn to creating beautiful objects with a strong visual identity.
For me, design is the process of giving ideas a meaningful and functional form. It is where creativity meets purpose, materials, and human experience
My family, mentors, colleagues, and the people I have had the opportunity to collaborate with have all shaped my journey. Every collaboration has taught me something valuable.
One of the biggest challenges was learning to turn creative ideas into realistic, manufacturable products. Working directly with materials and production taught me to balance creativity with practical limitations.
They should show both the idea and the process behind it. Sketches, prototypes, materials, and final results can tell a much stronger story than the final image alone.
I am exploring new glassware and home-product concepts, experimenting with form, light, transparency, and material character. I am particularly interested in finding new ways to bring cultural references into contemporary objects.
It depends on the complexity of the project. Some ideas develop quickly, while others require weeks or months of research, testing, modeling, and refinement.
Keep creating, keep learning, and never stop questioning the first idea.
I think they influence each other. Trends reflect changes in society, but thoughtful design can also introduce new ways of seeing, using, and experiencing things.
They shape the emotional experience of a product. Material gives an object its character, color creates mood, and ambience determines how the design is perceived and experienced.
I would like people to ask, “Why was it designed this way?” I believe the story and intention behind a product can make its form much more meaningful.
My ideal partner is someone who brings a different perspective while sharing the same respect for the design process. I absolutely believe in co-design because collaboration can reveal possibilities that one person might not see alone.
Through repetition, experimentation, and real world projects. I learned by taking ideas from the first sketch all the way through modeling, prototyping, production, and refinement.
Recognition is meaningful because it gives a design a wider voice. I see awards less as a destination and more as encouragement to keep experimenting and developing my work.
One funny part of being a product designer is that I can spend hours discussing a tiny detail that most people would never notice. Once a product is finished, someone may simply pick it up and say, “It looks simple.” And I usually think, “That was the difficult part!”
A day feels successful when I create something that did not exist before. Even a small sketch or a new idea can motivate me to keep going.
I did not know I would become a designer, but looking back, the signs were always there.
I imagine technology will change almost everything around us, but our need for beauty, meaning, and human connection will remain. Perhaps the tools will be completely different, but the desire to create will still be part of us.
I believe every object has the potential to tell a story. My goal is to create designs that are not only beautiful to look at, but also meaningful to use and remember.