Interview with Anna Spiridonova
Anna Spiridonova is a young footwear designer, who's positioned herself at the intersection of the outstanding and luxury design for the self-convinced girls.
Designer Interview
10 May 2019
I grew up in the Ural province in Russia, where I earned a degree in economics and later worked as an auditor for one of Big Four companies in Germany. My love afair with fashion was born from necessity, when I realised that I could not find any wearable and at the same time, brazenly gorgeous footwear. I completed a fashion footwear course in Berlin at the Letteverein Academy, where I mastered the arts of last-making and pattern cutting. Using these skills I has built a successful business focused on comfort and outstanding designs.
The main ideology of the brand is to create outstanding, eye-catching, and comfortable fashion high heels. The line consists of evening and avant-garde footwear. I passion to experiment with the details, combining leather with new materials, while always maintaining a touch of femininity. The project Unconventional Chic focuses on the lack of fashionable high heels, which work with a curvy figure and strong self-expression!
I believes that all designs should come from real life, be functional, wearable and solve a problem for their clients. My designs represent myself.
My most focus is on the outstanding, unconventional Footwear design. I love to play and combine conventional high heels with non- convetional details, such a brass and ropes and hose.
That design which won a Silver A'Design Award
Definitely brass and technologies from traditional shoe manufacturing
The funny thing - in the hardware store :) I got always new provocative ideas seeing some non-conventional materials such as hose, brass or ropes!
shoe has to look good from every angle, be light and easy to put on, comfort, being able to walk freely, design has to be new and outstanding.
It's difficult to say, sometimes i feel happiness and proudness, but it is also some moments of disappointment, when it doen't goes how you want.
New technologies and new design
It is a real women, women I focused on for are unconventional, unique, powerful, self-assured, creative, and yet imperfect but beautiful!
I am looking to find a shoe manuacture in Italy, to find investors and retail partners.
I develop my designs by myself.
At the moment I am working on my first collection- Unconventional Chic
Please contact me through email info@annasegeda.cominstagram anna_segeda_official & anna_segeda_designfacebook Anna Segedawebside annasegeda.comWhatsApp +49 176 604 84 974