Interview with Barbara / Amerio
Woman motivated to bring circular economy elements in luxury yachting field, She would like to transmit a blue mind vision for the future generations.
Designer Interview
21 October 2019
We have a special feeling with circular economy design. The scope is creating an italian design based on light innovative recyclable and recycled material, the whole R& D team works in an ecological direction maintaining a contemporain timeless italian code.
Ameryachts is focused on ecodesign, we make a team working in creating superyacht models containing innovative materials and new building process with a high stardard of pleasure yachting design.
beauty, ethic and functionality
naval design details
Increasing crystal surfaces balancing the major weight in a superyacht to create a special effect to be surrounded by the sea in the lower and main deck.
we are a building team and we have always work on superyacht models, interiors and exteriors and components
Filava, a new fiber totally recyclable which could replace in future the traditional fiberglass. The raw material looks like a fabric.
after sailing, travelling and exploring different cultures you gain good vibes and influences to import in your design.
Simmetria for interiors and the importance to immagine the exterior profile at the sea. Technical solutions become part of the boat design and innovative materials never used before change the value of your brave action.
an emotional wave
proud of the result and ready to share the success involving all the team and their families to be part of story.
simplicity and elegance. a wish to own or use it once in your life.
Is it better than a previous version, which material has been chosen , is designed with an eco friendly attitude ?
Ameryachts vision is changing all the building process in a green revolution. Quality, design and eco-sustainability have to be the new focus for designers. No waste philosophy is the future. Renew and reuse.
Design will generate a better world, climate change consequences oblige us to adapt all design production in a sort of human mission to help the future generations to save the planet, design will become a new job for native smart students and for the enlarged always connected community.
Genoa and Cannes boat shows. In Cannes Ameryachts has been awarded as the best 2019 semicustom design for the project Amer F 100 by World Yacht Trophies. The next event will be in China Ocean forum in Xiamen IN November concerning eco design project. In the meantime by A'design award we have been selected to partecipate in India and China design events with our previous A'design gold awarded project. So grateful for the international visibility received patecipating to A Design competition.
experience at the sea, talking with the users, knowing deeply competitors to do different and make a a strategic work to discover or obtaining , space optimization and innovative adoptable solutions
From the past you recognize our style by armonia and simmetria tipical of Palladio ispiration, Vitruvian teory, no excess and a sophisticated equilibrium. From the future a mixture of new technologies, aerospace solutions for a magic sensation to be connected with the nature and the sea in a safety and very comfortable way.
Living in Italy history and culture are part of our Heritage as well as creativity and the beauty value. what is changing is luxury meaning you can create a beautiful object promoting only its intrinsic and hidden ethic value and obtain the same success using a different Language.
We work with suppliers to obtain innovation and teaching them to have a green approach in their work with us.
Young students are usually open mind and green oriented, I like working with. Energies and new creative points of view
We are a team discussing in progression all the design steps. We start from drawings and a small scale model to point out all the building process. Each one is involved bringing his idea and the final result is a multiminded project with different smart ideas shared and voted. At the end we summarize in an article the spirit of the adventure and the adv campaign ispiration is clear to be transmitted.
a years 30' chair with Lettera 22 Olivetti typewriters, Frau blue eletric sofà, lightened Freego door handles, Artemide light.
by foot I reach my office in the new Harbour, I take my time to read daily news starting from Local, national and international info, after I start my work that is never the same. Sometimes I meet my clients, my suppliers , my team for the new projects. The shipyard is 300 kms from my office so periodically we go there for the supervision and the work in progress of the units in construction, boat shows, school education programs with Design school or local school and institutional work with nautical organization and industrial organization for my personal contribution to the community.
start work in your favorite sector and be like a sponge, create your own point of view, your own style.
Read all you can about the Others to become different. Try to change the future with your ideas.
Read all you can about the Others to become different. Try to change the future with your ideas.
iconic designers and big projects are a selected world, product designers are a big Platform where good designers could find a right position and a great success.
company Advisor to create new industrial tendencies to be followed as positive example
Flexibility, interaction with different fields : automotive, aerospace, product design, ecosustainabilty in terms of contamination.
Each one has is own, most of all use software, I prefer to study, read and writing.
being a multitasking team we try to optimize time, meeting and brain storming. We are always in hurry but we try to keeping away from work burnout that is a negative consequence of the hard work.
for a new boat model the process could take 3 years.
Could be designed for me only ? Unicity.
Amer 94 save the sea has gain 10 nomination and 7 awards. A real milestone for us.
Italian, European, International ones. Our custom adaptable way of building represent no limits for the sale and a personal interpretation of each style mantaining a brand printing.
New external lines, is like in fashion with your new design you could change buyer decision and taste.
I'm actually working for a new cradle-to-cradle project built for dissambling at the end of life. A circular economy boat.
By a team. Ameryachts team is a very advanced team including suppliers innovation and research support, architect , naval architect , naval engineers.
We are designing a new wheelhouse.
by mail : barbara@gruppopermare.it