Interview with Ben Cheong
BEN CHEONG, has been studying design and animation on his own since secondary school. Ben graduated from the Department of Multimedia Design at Macao Polytechnic Institute.
Designer of the Day Interview
3 May 2018
I had nine-year experience in animation production, and I had been studying design and animation by self-study since secondary school. Furthermore, I was hired by a local media company while I was still in college. I focused on my study while working at the media company. I graduated from the Department of Multimedia Design at Macao Polytechnic Institute. In addition, I had the honor to represent Macau and win numerous regional and national awards in multimedia design.
The Storm Rider-a comic/TV drama from Hong Kong had made me become a designer, because I like the Chinese martial art with VFX(Computer Graphic) in this TV drama when I was 13 years old. I joined some 3D courses and competitions after I finished The Storm Rider. Finally, I met a group of design friends and completed my design education.
I will normally put aesthetic and concept in the first place, then search for different style of works on internet as reference and choose the most suitable technique for the project.
I think we need go through the process of vexation in order to create a good design. The most exciting part is when your work has been accomplished, it is like watching your baby’s birth. And when my clients admire my works, I will feel successful as I have solved their problem.
In future I would like to create an animation about Chinese martial heroes（Wuxia）. I had watched a Wuxia TV series and its special effects totally dragged me into the world of 3D. This is why I am engaged in the industry of multimedia. And That is also one of my life targets.
They need to have endless persistence and efforts. Don’t just be satisfied with going to school every day. On the road to success, there is no room for playing or doing anything else except practising, even you are a genius.
What I will always suggest is to work hard. Nowadays, there are too many people complaining about slim chance to be successful, however, they never think about whether they are ready for the opportunity.
I browse Behance and Vimeo in the morning, to check if there’s any new works and make sure I can keep up with the trends of design. After that I will start my routine.
Usually I find the latest information and inspiration from Behance and Vimeo and follow some excellent designer so as to make sure I can keep up with the trends.
A good design can inspire people or help to solve problems, moreover, aesthetic and colour are both important elements of design.
Projection Mapping Show
Zhelong Xu. He is a 3D sculptor from China and well-known in the world. His works are unique and distinctive.
Yes, one of our responsibilities is to contribute to our society. We had ever created an animation for promotion for Orbis and received good responses.
Awareness and affirmation to myself, let more potential clients get to know us.
Design Legend Interview
3 May 2018
I graduated from the Department of Multimedia Design at Macao Polytechnic Institute. In addition, I had the honour to represent Macau and win numerous regional and national awards in multimedia design.
I believe designer can change the world. If Steve Jobs didn’t create iPhone, we were still using traditional cell phone.
I choose to become a designer.
I always focus on Motion Graphic and 3D Animation Design.
In fact, I don’t see myself a design legend as I am still learning in the world of design. I think young designers should work harder than others to achieve more since there are lots of people doing better than you.
A good designer can influence people, a great designer can change the world.
A good design can improve the way of life, facilitate our living and make the world a better place to live.
I always think about the social problems and record the stories. I hope I can use them create some thought-provoking animations in future.
An animation project on national level.
Study hard and make progress every day.
SOMEI, as his works had influenced the whole advertisement of mobile phone. Nowadays most of the advertisements have its shadow. And it is because of him I have strong interest in Motion Graphic.
Darkness to go 2017, The concept, color and animation make me feel great。
To improve the Aesthetic and technique.
Design is a kind of customer service. By listening and understanding our clients' needs, we provide complete and customized solutions. As a result, our design creates the greatest value to our clients' business.
iCentre Macau / Macau Design Centre / Mirage Visual / Novae Production House / Jan Design /, my teacher and my friends who taught me the sense and technique.
Designers should join more international design competitions, such as A Design Award.
We are going to create an animation related to science and technology.
To create an influential animation.
I hope it can be widely accepted by the public.
A month to a year.
I will start from research.
Limited opportunities acquired at the cost of Unlimited efforts and you have to seize them so as to create unlimited value.
The technology can assist us to reality our concept in a better way.
White by Kenya Hara.
I force myself to check Behance and Vimeo everyday so that I can absorb new knowledge in the industry.
It is hard to be famous. As A Design Awards is an international competition, it is not easy to be outstanding among numbers of excellent designers over the world.
Blue, Japan, Beef, Autumn, Figure and Hottoys。
No, I don’t think I have any advantage when I was young.
I didn’t have any
I didn’t have any
In future, design will be put in the first place of development everywhere in the world as it is a spirit and attitude, or even cultural connotation.
Designer Interview
3 May 2018
I had been studying design and animation since secondary school and I graduated from the Department of Multimedia Design at Macao Polytechnic Institute. I was hired by a local media company while I was still in college and I had the honor in representing Macau and winning numerous regional and national awards in 3D animation design. I went to a 3D amination course when I was in secondary school, all my classmates were designers and they influenced me a lot. I started to love design and choose it as my career since then.
CLIFFS STUDIO was founded in 2015. It is a multimedia production company that specializes in 3D animation. We are dedicated to create quality video productions images with innovative and bold attitudes. We have participated in various projects including brand advertising, post-production, hologram, projection mapping, 3D printing and so on. Our team members have participated in numerous regional and national competitions of 3D animation design on behalf of Macau and have achieved remarkable results.
Design is a kind of customer service. By listening and understanding our clients' needs, we provide complete and customized solutions. As a result, our design creates the greatest value to our clients' business.
Motion Graphic and 3D Animation
Motion Graphic and AnimationMotion Graphic is a kind of animation. It can be formed by 2D or 3D, usually matching the rhythm of music. An excellent work comes from outstanding design sense and perfect color scheme. 3D animation is generated by a chain of pictures which played in a certain speed to create optical illusion so we are able to see the movement of still images.
3D Modeling of Casino building, including The Venetian Macau, Sands Cotai Central, Studio City, City of dreams, etc.
3D Software: Maya/C4D
I always focus on art scene and color sense when I design.
I feel distressed when I design because I need to think about a unique idea in a new design.
I will feel happy and sense of success.
A good Concept, art scene, colour sense and research.
Concept, A good art scene, color sense
It is necessary to design projects that can help to make the world a better place, such as eco-friendly, disadvantaged and disabled projects.
Design will be treasured more and more as the life condition become better, people’s demand to “beauty” will be higher.
I had exhibited my work in Shenzhen, and I hope I will have a chance to show my works again this year.
I check out Behance, Pinterest and Vimeo everyday, where I can find most of the inspirations. They can also be collected and reviewed when there’s a need.
I live in Macau. I feel cultural heritage has influenced my design a lot. Different places have different cultural backgrounds. I think the con is my knowledge is not wide enough, so I need to go aboard to experience different culture and customs so as to enrich myself.
If the companies can respect the specialty of designers and give them more rooms to create, I believe the design can be more interesting. Besides, companies should choose the designers basic on their potential, and make progress together.
Discussion- Concept -Graphic-Style Frame-3D-Editing- Composting -Output
They will benefit from watching Behance, Pinterest, Vimeo, where they can find good works and tons of inspirations.
Though Design is really a tough job, if you can manage it, you can even change the world.
Excellent concept, broad vision, vivid color sense, interesting expression.
Innovation, ideas, concept
Maya/C4D/Zbrush/Behance/Viemo/Art book/Yearbook etc.
We will spend most of our time on meeting and discussion. We prefer figure out how to execute in the most efficient way with the best result, instead of thinking by doing.
Two month-One year
How long it takes to complete the design.
Obris- Darkness to go
Obris/ Graphic or Multimedia company/ Casino etc.
Motion Graphic, as it is always very interesting, not time consuming and easy to get a sense of accomplishment.
I aim to get more awards in future and get to know more people over the world.
I always work with my team.
A 3D animation project, which is really a tough work. I’ve spent almost a year to revise the story and it also costed me a lot.
Bencheong227@gmail.com