Interview with Brian Kenneth Høhl

I have always been very visionary both in marketing and design. I simply just entered the bicycle category with my visions and changed the perception of hood design

Definately “less is more” I have s very holistic design approach where i take complexed things and make simple solutions for the end consumer out of it

I feel Happy when i make design. I am in my own little bubble of happyness

I am very ambitions - i want to win

I went from bicycle design to light electric vehicle design and now the Dream would be to build and design an electric car

Never give up and be good at working in teams - there is no I in team

Be genuine to your original idea. But be good at working in a team at the same time. It is a difficult balance But if you are intelligent you Can do it

I have very long days. I start at 5 am talking to production companies in Asia. Then i plan the day for my junior designers. At 9 am to 4 pm the office works. But often i do not finish my own work before 8 pm

I don’t follow the trends - i make them

It’s a feeling - It’s very difficult to define exactly.

If it looks good and it is easy to use - it’s ready

Always the one i haven’t done yet

Philipe Stark

I am a family man when i don’t work. My family is my drive and inspiration for all i do.

My business philosophy is very simple. If you really want something you need to work hard. Nothing comes easy

I work a lot in Boards and Jurys to help Especially young Creative minds to become better

The A Award is probably the best organised Design Award - And the gala nights is always the Best

I love to do minimalistic and holistic design. The reason i became a designer was because i once saw an ugly bike. Then I said to myself: This is my future. I can do this better.

I choose to be one.

I am wellknown in the bicycle industry for designing the worlds most beautiful biycles.

Work hard and be able to work in teams. Be humble of what you do.

A great designer is able to think totally out of the box.

I evaluate it by the level of how holistic the design is. The more integration the better.

Endconsumers loves great designs. Great designs sell. It talks not only to the consumers eye but also to the consumers heart.

I would design a bicycle for Tesla.

A Tesla branded electric bicycle.

Holistic design. I integrate and hide all the "ugly" components.

Henrik Fisker. A hard working danish designer.

The Nespresso Coffe machine as are one of my favourite. I like them because of their holtistic design approach and the ability to think out of the box. The same with B&O stereos for the same reason.

My greatest design is my new carQon cargo bike. A holistic designed cargo bike. Totally out of the box thinking.

I take a walk in the forrest. There is nothing a good walk in the forrest can not cure when it come to raining good ideas.

Graphic design.

It all about shapes and functionality.

My wife. Absolutely.

My will and a lot off hard work. Talent is secondary.

You need to learn to work in teams. But it is a balance of being stubborn to get your ideas through and being able to support your team mates and let them be a part of the succes.

It depends on the client. Find out who your client is first. Find out how he thinks. And then make your presentation concept. Try to match it with some marketing ideas. The the client can much easier see himself in it.

I have an idea where the public society owns the half of the bike and the endconsumer owns the other half of the bike.

Create good helping products for the people.

New innovative products. They want to be surprised by me evertime i launch something new.

In my case an electric bike is helping the community a lot. It reduces the numbers of poultice cars a lot.

I am working on an electric bicycle together with a big car company.

My carQon cargo bike. because it is a bike for the whole family. It can substitute a need for a small car. This makes the planet more green.

As a bicycle designer i hope my industry would not be so depended on components. So many bicycle designers are very limited in their ability to think out of the box because of this.

More integration. More connectivity.

It very much depends on the complexity of the design you are doing.

Pen and paper.

The same as Henry Ford once said: If i had asked people what they wanted they would have said faster horses.

Well - i hope the design sets the trends. It should be that way. Not the other way round.

It is very important.

Solidworks, keyshot.

It is very important. Colors can change a design completely.

How did you do that ?

I want it.

I believe only in co-design. The is no I in team as i say.

Creative minded people. And they do not have to be designers. Good ideas can come from everybody.

Books about the nature. I get inspired by the nature a lot.

Hard work

Elon Musk

I am pretty relaxed about it.

Blue, Denmark, Seafood, my B&O headphones, B&O

Once I worked with Mr. Paolo Pininfarina and we decided to work together. We shook hands and then he left the office with the words: "Remember Brian, Pininfarina never do mistakes" And then he left.

I just love creating things.

Yes - or at least some sort of creative job.

Design will be even more important than ever.

Being a good designer is very much about having eyes and ears open. Listen to your team members when they have ideas. Dont be arrogant if you become a designer. Be nice.

We are specialist in designing electric bicycles and electric vehicles in generel.

When you make a very complex idea to a very simple product to use. It must me intuitive to use. It must look good.

Electric bicycles. I like to use a holistic design approach. Make as much integration as possible.

My most favourite design is the carQon electric cargo bikes for families. It is a true replacement for a small car and it brings commuting on a bicycle into the next century. www.carqonbike.com

A HiFi peaker.

When i have my paper and pen in front of me.

Definitely integration of parts. I want to have a holistic design approach to all i do.

Happiness definitely

Excitement

The usage and the looks.

For sure this will have to be how it looks. Firs a good design needs to talk to your eyes and heart then next to your brain.

It is a very important point. We as designers are responsible for making a better society and environment.

The future of design involves very much the end consumers. I believe in individualisation where the end consumer takes part in the final design

My last show was Taipei Cycle show in March 2017. My next show will be Shanghai cycle show in may 2017

The nature and a good walk along the coast line of Denmark is my inspiration

What describes my design is always the holistic design approach.

I live in Denmark near the sea. Denmark has a culture for simple clean looking designs. Inspired by the nature and honesty to choice of materials.

I like to work in teams. A good idea can come from anyone.

The company must let the designer be bold and brave. On the other hand, the designer needs to be very good in argumentation and presentation when the designer presents the final result

I start by making good old fashion sketches. Then the finalisation process begins after that using 3D making and at the end good professional renderings for the final presentation. Sometimes also prototype making.

Our curved TV. Our Nespresso coffee machine. Our B&O HiFi. Our Bose earphones and all our Mac items.

I get up 5 o clock. Then i start talking with vendors from Asia. During the day i start the team work with my employees. Talks with clients. Meetings etc. But also i am a "hands on guy" I dont mind getting my hands dirty in the prototype workshop. Actually i love that discipline. Often i end my days at the office arround 19.

Belive in your self. But most important, be a team player. Share your awards with your team members. make verybody feel special. Be good.

For a creative person like myself i could not find a better position.

Be brave and believe in your self - like Mr. Henry Ford said: "If i had asked the clients we would only have had faster horses"

The skill to think totally out of the box

Pen and paper, Solidworks, key shot, photoshop, Illustrator etc.

I use my team to reach my goals. Team work is everything in design.

This very much depends on the complexity of the task.

How did you come up with that idea ?

I can not pick one before the other.

Pininfarina, IKEA, Coop, Accell Group brands and many automotive companies.

From the very beginning of a process - pen and paper

To make a new design studio in the balkan countries.

I work in teams only.

Soon to be announced ;-) I can tell i work on some new E-vehicles ... ;-)

via my email is the best option. brian@hoehldesign.com

Have a fantastic day :-) Be happy