Interview with Bright Story Design
A designer and strategist with a background in psychology and design strategy. Rob has practiced quality design principals for clients ranging from large corporations to start-ups.
Designer Interview
24 April 2017
Bright Story Design is a communications strategy and design studio. We often help clients who have something important to say but are struggling to say it.
For us, design is all about solving complex problems in useful and unexpected ways.
The harder the challenge, the more fun the design is. We find that design is at its best when the team doing it is highly uncomfortable.
Sketch is a game-changing design app. It helps remove many of the barriers that traditional design applications have, like over complicated menus.
We ask first-and-foremost if the design has removed the barrier that it set out to remove. In some cases, that means that we have created and effective communications piece that is impactful and attractive. While at other times, this means we have helped to create a design that disappears in service of the content. We find that both approaches can be equally powerful.
Collaboration from the beginning is key. It is important that all stakeholders feel invested and contribute to the project.
The KISS principle.
We work with clients ranging from large, international corporations to small and lean startups.
We work as a team and often partner with project-specific industry experts.
We have a new and exciting website that just launched. www.strategicnavigator.ca
Our website. www.brightstorydesign.ca
Thank you for your time!