Interview with Carmelo Lupo

Although the term "design" is commonly associated only with the quality and/or aesthetics of products, the value of good design, understood as a project, product or service, in my opinion is the ability to connect people's needs with the function and the form. Design is the cornerstone that links the gap between "why" and "what is possible"

Design is a strategic process that drives innovation from a stage of uncertainty and chaotic to a clear and organized in the project activity of transformation of needs/problems into solutions that are products, services, strategies, business

My best friends and colleague Alberto Battistel, Diapath CEO and Federica Bergamini, Diapath Marketing & Customer Care Manager. They has encouraged my creativity always.They have believed in me since the beginning and they have supported me even in difficult times.

"Things must have a form to be seen, but they must make sense to be understood and used"
Design is by nature a discipline that treats meanings.
Challenging thought patterns, behavior and feeling, "thinker designers" produce solutions that generate new meanings and activate different elements - cognitive, emotional and sensorial - that are involved in the human experience

Steve Jobs, Socrate, Giulio Cesare, Napoleone, Albert Einstein, Sergio Marchionne, Platone, Aristotele and Leonardo Da Vinci.

My favorite color is blue, favorite place is my home, my favorite food is carbonara (type of pasta), season spring, my favorite thing iPhone and my favorite brand Apple... after Diapath.

My day is made fantastic due to experience of creating something that still exists. It's possible thanks to very important team work and in the same time is a great responsibility. I try every day to analyze critically the problems with the right mix of analytical and intuitive thinking. I try not to think immediately of the solution, but the problem. It's always important to understand why we are designing something and when we are "too close and tied" to the problem or objective, we risk not understanding the context objectively. I motivate myself trying to innovate by stimulating unexplored and creative solutions with a practical meaning that is based on the fast validation of the concepts developed.

Design for me is a strategic process that drives innovation from a stage of uncertainty and chaotic to a clear and organized in the project activity of transformation of needs/problems into solutions that are products, services, strategies, business

A successful design depends from differt thinghs. In particolar, although the term "design" is commonly associated only with the quality and/or aesthetics of products, but the success of good design, understood as a project, product or service, in my opinion is the ability to connect people's needs with the function and the form. Design is the cornerstone that links the gap between "why" and "what is possible"

My day is made fantastic due to experience of creating something that still exists. It's possible thanks to very important team work and in the same time is a great responsibility. I try every day to analyze critically the problems with the right mix of analytical and intuitive thinking. I try not to think immediately of the solution, but the problem. It's always important to understand why we are designing something and when we are "too close and tied" to the problem or objective, we risk not understanding the context objectively. I motivate myself trying to innovate by stimulating unexplored and creative solutions with a practical meaning that is based on the fast validation of the concepts developed.

The golden rule is "Things must have a form to be seen, but they must make sense to be understood and used" Design is by nature a discipline that treats meanings. Challenging thought patterns, behavior and feeling, "thinker designers" produce solutions that generate new meanings and activate different elements - cognitive, emotional and sensorial - that are involved in the human experience