Interview with Design Dossier
Designer Interview
13 March 2020
Our company has made a long way from a small creative agency founded in 2004 to a big interactive content and installations production. Hi-end design has always been a key driver for our company and is even a part of our company name.
We work on the edge of new technologies bringing them to exhibition and event marketing spheres.
Design is creating things that you can’t imagine!
The once that we have never made before. Especially if no one else has ever made them yet.
We like bionic and kinetic design because it is about what future will look like.
It was too many years ago to remember.
Unreal Engine for creating 3D content.
When you have an impossible goal in front.
We start from marketing goal of the client and then design a technical shape for his key messages.
Excitement.
Proudness.
In our sphere main success is when the design is remembered for long and when the company is known by its works, not just by its name.
Marketing effectiveness, content-richness and esthetic uniqueness.
Designers are those who are able to balance and harmonize human activity and nature and they have to use their chance to do that.
Design and creativity in general are the things that can not be completely replaced by machines, so it will be on demand and will be evolving rapidly as the technological progress gives a lot of new opportunities.
BEMA 2020 in February 2020. Next one is Moscow Urban Forum in July.
We search for inspiration in new technologies and their application in different spheres.
Technological and futuristic. Our approach is that almost any idea can be implemented due to the current level of technologies, so designers and creators shall not be limited in their ideas.
Moscow, Russia. We travel a lot and do projects all over the world, so the influence is more in the demand to the very new solutions all the time that comes from big Russian clients, rather then cultural influence.
We work mainly with the clients directly (not through the agencies) and we provide complete service during the project, so that the client doesn’t need to think of how parts of the project will come together.
We think that clients shall not work with designers directly, but via the manager, because creative people shall be creating and not spending time trying to meet clients’ requests.
So on every project there is a manager who communicates with client and then form design, creative and technical team of the project from different departments of the company to implement the project.
Wooden slab table from Indonesia
Samsung side-by-side fridge
Cast-iron spiral staircase
Volcanic artificial stone tabletop
Samsung side-by-side fridge
Cast-iron spiral staircase
Volcanic artificial stone tabletop
Design shall not just be a piece of art, but shall meet the needs of a particular client that ordered it (if we speak about custom design).
You need to spend years to prove your reputation and responsibility, but once it has been proven you have chance to find clients that completely rely on your taste.
Don’t work with people who say that something is impossible.
Never show half-made work to the client.
Never show half-made work to the client.
Taste, responsibly, creativity.
Unreal Engine, Unity, Adobe 3DMax, Adobe after effect, Adobe Photoshop, VRay, Corona Render, Catalist, WatchOut, Resolume Arena
Hardly)) that’s why good team of designers shall be followed by a better team of managers.
2 weeks - 4 months
Where do ideas come from.
Dassault Systemes, Gasprom Neft,
Astra Logistique, Benetton, Moscow City Government, United Aircraft Corporation, Skolkovo, etc.
Astra Logistique, Benetton, Moscow City Government, United Aircraft Corporation, Skolkovo, etc.
The work that involves all our key competences - environmental or exhibition design, content, interactive and kinetic technologies, programming and multimedia.