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Interview with Differ

Gudao is a design studio of Jiangsu Guaizuo Cultural Creativity Co., Ltd. This team is addicted to not only design but also Chinese traditional culture.

Design Legend Interview

4 May 2018

I graduated from Huaqiao University in 2013 and have been engaged in the design industry for five years.

A good product brings its sense of accomplishment and honor, and its products are recognized by consumers, which inspires me to become an excellent industrial designer. Of course, the career of designer has always been what I pursue, and I dream of becoming an excellent designer.

My dream is to be a good designer

I like furniture, kitchenware, consumer electronics and so on, I think furniture and kitchenware are full of warmth, consumer electronics have unlimited technology imagination.

There is no absolute relationship between designer's excellence and age. Age gives only a little experience on how to solve problems effectively. Exquisite life experience, will let us have different views on the design.

Excellent designers are dedicated to the design concept, and great designers contribute to design ideas.
The value of the works of great designers is far greater than the design itself, which is of great significance to social thought and aesthetics.

Whether a well-designed standard effectively solves various problems and excellent design standards have social and environmental value.

Good design not only has a beautiful appearance, but also has a strong user experience. A good design cycle can only be formed if consumers not only support good design.

Kitchenware and furniture design. For young people just like myself.

There are many types of products have not been touched, designers never stop, as the design career continues to move forward, the contact of products will be more and more.

Constant learning, constant observation of life, constant problem solving, this is the secret of the designer's success.

I think I learned a lot from Dieter Rams and Naoto Fukasawa. Dieter Rams' ten principles of design, Naoto Fukasawa's unconscious design concept.

The wall type CD machine designed by Fukazawa Naohito for NUJIWhen designing a product, designers not only express beautiful things. Instead, it focuses on how to make it establish a relationship with the owner in the next life. First of all, it should be complete, balanced, and concise (this is not limited to the visual sense); it is then in its movement, space, and performance, in other words, making a clever design for the period of time with the relationship. In addition to the basic mission of the product, with the designer's opinion, create emotions that cannot be expressed in words and images.

The folding electric wheelchair designed at present, I think, is the most difficult and learned the most. Folding and storage is an eternal problem. I have learned a lot from mechanical transmission, linkage structure and structural support.

Constantly learning the design methodology of outstanding designers, and the problem solving methods of outstanding designers. Understanding the life gives us inspiration.

I would have to be a engineer.

Design is to solve all kinds of problems, my design is to solve the problem, hope my design is more meaningful to society and human beings.

No matter what kind of designer, the designer's achievement comes from the recognition of consumers. Good feedback of consumers, society and environment is the designer's biggest support.

Excellent customers, excellent design teams and opportunities are the conditions for becoming excellent designers.

Lack of self-confidence and opportunity

Designers should have a better platform to showcase their work.
The designer's platform is not enough, hope to access the public platform, as the designer's work itself is designed for the public.

More looking forward to new areas, there will be more opportunities and challenges, and constantly learn new design knowledge.

As a designer's ultimate goal is to design more good design works, I hope my design works into the design history.

The customer's expectation is that we design better-selling products. The public's expectation of the designers is to design products that are more easy to use, look good, and cost-effective.

Designers should constantly learn, improve aesthetic and moral concepts, so as to design more beneficial products to society.

Design an interesting product, have a creative flash in the brain, solve a problem or design a beautiful shape I will feel excited.

Medical design project is my most satisfied at present, because I studied the physiological structure, pathological theory and other issues, I think the product will be more meaningful.

I want future designs to be more prosperous, and as technology advances, form is not limited to technology. Designers are more respected by the public.

I think the design community will become more centralized, the design services more systematic, and the designers will work together. The products of virtual products will make the designer industry become diversified and centralized.

From several days to months, design cycle is proportional to the complexity of the design project.

When I take over a new design project, I will study the design trend, consumer research and enterprise needs.

Explore questions and design more meaningful products.

From the macro view, big trends of the society and technology set the designs, from the micro view, design sets the small trends for daily life.

Technology and design are complementary and indispensable, technology promotes the development of design, design develops the progress of technology.

Rhinoceros,keyshot,Photoshop,AdobeIllustrator

Color, material and ambient are the basic elements of design, formed the character of a product.

Whether the design is solving some problems or meaningful.

I will imagine the designer's ideas, deduce the design process and study the solution to the problem.

With a common design concept and ideal is the best partner. Team work can give full play to the characteristics and advantages of each designer, will make the product more perfect.

The communication between designers, the conversation with more consumers, listen to the opinions of the design master will be more helpful to the design work.

《Designing Design》 《The way of Technology 》

Constantly learn to solve problems, improve the aesthetic, improve the design expression method, observe life problems.

Dieter Rams

Recognition of design awards enhances the sense of accomplishment and self-confidence. Design industry is a pragmatic industry, especially in China, the designer base is very large, the difficulty of fame is very big. Platforms and opportunities are important.

peacock blue, bean green and black
a place by the sea
Chinese food
autumn
reading
Muji

When a friend wants to introduce me a good product, this product is my design.

Every day is the beginning of the design career, will encounter different problems, encounter different types of products. The new design project will bring me a lot of energy.

Like challenging things when I was a child, like creative toys.

The future is full of hope, the future is a technology-led environment, the future needs the designer creativity.

Designer Interview

3 May 2018

I graduated from Huaqiao University in 2013 and have been engaged in the design industry for five years. A good product can bring sense of accomplishment and honor being recognized by consumers, which inspires me to become an excellent industrial designer. The career of designer has always been what I pursue, and I dream of becoming an excellent designer.

GUDAO DESIGN studio was founded in 2013 in Nanjing, China. The industrial design is an integrated design organization integrating industrial products and brand design. It focuses on the development and design of industrial products.

Our design is to solve all kinds of problems in life. Bring products that integrate solution and emotion to consumers.

I like the best design works with aesthetic value, good sense of technology, and humanistic care.

The wall type CD machine designed by Fukazawa Naohito for NUJIWhen designing a product, designers not only express beautiful things. Instead, it focuses on how to make it establish a relationship with the owner in the next life. First of all, it should be complete, balanced, and concise (this is not limited to the visual sense); it is then in its movement, space, and performance, in other words, making a clever design for the period of time with the relationship. In addition to the basic mission of the product, with the designer's opinion, create emotions that cannot be expressed in words and images.

Bamboo, wood and metal are all my favorite materials. Bamboo and wood can reflect the warm texture, natural and gentle. Metals have a sense of the future that can express technology.

The most creative products that effectively solve problems in life

User experience, appearance, function, material, color, etc

Coexistence of joy and anxiety

When a design is transformed from a work to a product, it is of course joyful. If the design can not be transformed into a product 100%, it is regretful. When the product was realized, it was still dominated by enjoyable and had a great sense of achievement and honor.

Delicate life experience, design career experience, designer's self-cultivation and opportunities.

Whether the problem is solved and whether it is beneficial to life.

Different designers have different design ideas, and the design concept is conveyed to the public through the design works, which has a great influence on the public. At the beginning of design, the importance of environmental protection exists or not, and the impact on the natural environment is far-reaching.

For China, the current design field is in a vigorous development stage, and the design is obviously unbalanced in different regions. This situation is changing. With the upgrading of consumption and industrial upgrading, design will be part of life.The future of design is more personalized. With the increase of consumer power, it is a challenge for designers that individual needs to be satisfied.

Last exhibition was completed in November 2017, and the new exhibition is planned for autumn this year.

Mostly come from daily life, good at discovering problems. Knowledge and communicaton are also essential for inspiration. Only by constantly find problems and solve them, a source of inspiration will never dry up.

I think that all designs originate from the natural environment, continue to learn about nature, and continuously analyze the natural environment. All physical changes originate from the natural environment. Tracing the source makes me continue to explore this design style. This kind of learning natural environment design style is endless, inspire me continue to understand the natural environment, the natural environment has nurtured the designer's thinking. The ultimate goal is to design excellent products.

I live in Nanjing, China. This is a city with a long history and profound culture. Cultural heritage is not only a country's business card, but also the cultural connotation is deeply rooted in our blood. This cultural connotation has an important influence on me and my design works.China has a vast market and many opportunities and challenges. The opportunity is that China is in the high speed development stage, will meet many different types of design projects, will let our designers have more learning opportunities, and there will be a lot of conditions to break through their own.

The cooperation between designers and enterprises is a complementary relationship. The collision between thinking and enterprise product technology will create many sparks. Designers constantly understand that the more cooperative will design more suitable works for the company. The enterprises we cooperate with are not only designing products, but also bringing design thinking into enterprises and introducing design thinking into enterprise strategy. We will take the consumer pain problem as the core breakthrough point of our company's products, and be praised by our partners.

Companies should repect designers and their works.They should firstly understand what kinds of designer their need, choose the most suitable one.

When receiving a new design project, we first look at existing product problem points and pain points from consumers. Study the environment in which the enterprise is located and help the cooperative enterprise to meet the problem points.

Ipad, Mi Notebook pro, B&O speaker, Philips electric toothbrush, Supor rice cooker

Every day is the new beginning of the design work, every day will encounter all kinds of problems and joy. Design books are essential for designers after work.

As a young designer, I think the design is endless, experience every detail of life. Let life be a source of inspiration for design.

A good designer's work must be expressing a positive point of view, good ideas will be beneficial to consumers.

"ten principles of design" by Dieter Rams

Ability to observe life, hand-drawn products, computer-aided design software, etc.

Rhinoceros,keyshot,Photoshop,AdobeIllustrator

Good design is the accumulation of time, for a design project, I think the prophase product research is spent more time, only the prophase research, pain point problem solving, then the whole design project rhythm will be accelerated.

Design cycle is not necessarily, design cycle is proportional to the complexity of the design project.

For a design project, the most important thing is to solve all kinds of problems, a problem has different solutions, we need to find a more reasonable way from many solutions.

For designers, no matter how difficult it is to design a project or the size of the project product, it is hard to forget. Each design project is the beginning of a designer career. So every design experience is vivid, is a kind of help for the design career.

Our customers are mainly concentrated in: consumer electronics, medical products, power tools and housewares.

Furniture, kitchenwares and consumer electronics, furniture and kitchenwares are full of warmth, consumer electronics have unlimited technology imagination.

My design career planning is to have own representative works, which can become classic products, be more beneficial to consumers products and have a good impact on the social environment.

Our design projects are carried out in the form of team work, now the content of the design project is more and more extensive, only team work can design a good work. Different designers have different advantages, the advantages of centralized amplification, this is a good design team.

We are working on a design project for an electric wheelchair. The design project involves a lot of content. We are looking for various solutions to constantly improve the product, and I believe this will be an excellent design work.

Introduced by our clients.
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