Interview with Edoardo Petri

I became a designer because I felt the need to express myself freely through the design of individual objects and because as an architect, in addition to the design of the house, customers also asked me for the interior design even in details like the design of a door handle .

I draw everything. in this I am very eclectic

I'm not a legend and you do not need to be a legend to become good designers. seriousness and professionalism and a dose of madness are everything

the difference and the time. when an object exceeds the decades it means that it was designed by a great designer

good design is recognized first by the beauty of the object and then by its functionality.

the value of a good design and its quality of use; functionality, beauty and innovation.

I would like to design innovative digital systems applied to the objects I designed

I would like to create a large eco-sustainable architectural complex

the secret of my projects I believe is and remains the imaginative and dream capacity that allows me to remain a little child.

the great masters of the desig for me from Italian were: Achille Castiglioni, Carlo Mollino, Vico magistretti, Carlo Scarpa and many others ...

I really like the simple, clean and immediate design. the purity of the form must follow its functionality.

I have always liked the Thalia washbasin project and its design since I designed its first shapes. I believe that achieved a good level of creativity, functionality and innovation.

to be good designers you have to look always and see everything that is not design. exactly the opposite of what they teach at school

I think I would have
made the photoreporter.

design and like a beautiful woman.

nobody supported me I had to always believe in myself.

curiosity and eclecticism

make believe that my projects were valid

all means of expression must be used to best present one's work. Often normal people have difficulty understanding a design.

the next project will be an innovative concept that I still can't talk about

there is no final goal because every project is a new goal for me

professionalism and ability to listen to their requests and translate them into a project

through design, people's lives can be improved. very often designers focus only on form and not on function, forgetting people's needs.

I'm working on a collection of sofas

all my projects give me satisfaction because they are my children to whom I have given my life, my time and my love

I would like to eliminate the concept of disposable in the world of design to reappropriate a design concept that would consider the long life of the product and its reusability

design will enter the digital and virtual world.

difficult to say because it depends a lot on the project and the customer.

I always start from a dream or a vision. this is always the most beautiful moment, together with the physical realization of the idea

Freedom ... to think, create, experiment

today and the exact opposite, unfortunately, are the trends that influence design. few designers and few companies have the courage to do this.

improve my design

all the means of expression I use, from paper and pencil, to drawing software, to the plastic in three dimensions

and an important role design is not only a form but a choice of the right materials and colors, this is called "harmony"

beauty, style and functionality

I want to try right away if it's functional

Yes, I believe it, but I think it's not easy. we must find a person with elective affinities

people of culture and travelers, people with an open mind

all the books by Bruno Munari and Giò Ponti

studying a lot and looking and observing the design of others and of the great masters

with Jesus Christ.

we must always remain humble. after all it's a job like any other, we're not super heroes

my favorite color and blue, the place is a Greek island, the favorite dish and pasta, season and spring and the brand and Ferrari.

the funniest note was that a company wanted my projects and drawings but did not want to pay me.

know that I can create and put my dreams and ideas into reality and fantastic. this is the engine that keeps me enthusiastically going every day.

no, I wanted to be a fireman

we'll make love with an alien

I would like them to know that behind every project there is a lot of study and much thought and that everything always starts from a little intuition that is present in our unconscious and this comes from our previous experiences and is stratified in our brain. so I would like to say that my design is the result of my life experiences and the objects they see reflect m

My studio deals with architecture and design between Italy and China where I opened a studio two years ago.My design research always looks for a strong focus on the details and on the uniqueness of the project

for me design and an exercise in the study of form and function connected in a single object that must express its own soul.

I like to design spaces for architecture

my favorite design concerns the Italian period between the 50s and 60s.Achille Castiglioni, Carlo Mollino, Vico Magistretti, Marco Zanuso, Bruno Munari, Carlo Scarpa ..

bathroom sink

my favorite materials have always been natural

in the early morning I feel more creative, because I can put the dreams of the evening on paper

Beauty, harmony and functionality.

when I project the emotions are many; anger, happiness, disappointment, discovery. all emotions are concentrated in the project until one reaches a state of complacency and well-being in having reached the perfect form.

I believe that the realization of one's own design is the inclusion of a stratification of thoughts and images that have followed one another over time. I can say that it is the most beautiful magic, the dream that becomes reality.

a successful product becomes such when it reflects form, function and market.

first thing and that a good design should please me and must meet the functional needs related to its function.

the respondability of a designer and that of creating objects that can last over time both in terms of design and in that of their use. we must create objects with recyclable materials or, in my case, use wood from sustainable forests. We must abandon the idea of throw-away and return to an idea of recycling the product.

I believe that design is going along a good path by abandoning the concept of disposable for a conscious design in close contact with the companies for its production respecting the environment that surrounds us.

My last show was in Moscow, the next I would like to do in China.

I am a great observer and this is my greatest inspiration for my design. have a mind open to contamination and important to nurture creativity. I look for inspiration from everything around me. nature and artifice always remain for me an inexhaustible source of inspiration because their boundary creates conflicts and harmonies that stimulate my creativity every day.

my style is simple and immediate, sometimes minimalist. I look for the essence of things as the Japanese teach, but with a purely Italian style.

I live in Italy, the heritage of my country is huge and very often we have a great responsibility to bring along this fortune. I think I'm very lucky to be born in this country. I try to combine my culture with the rest of the world when I design.

I have a good relationship with companies. You always work closely to achieve the best result. Very often the job is hard and tiring to reach the best level. The Italian companies in this support a lot of designers.

companies must learn to recognize talents and support them in the prototyping phase

my design process comes from the company's requests. know how to listen and the first step to achieving good design. What happens next is always a big mess. I do not have a standard process, I jump continuously in temporal and methodological processes. I think it's typical of the Italians.

they are objects collected during my travels, they do not have the name of a designer but they are common objects and for this reason they are very beautiful

the day is made up of very intense rhythms but I always try to carve out a space for research and thought

my advice is to always be curious and great observers, to be sensitive and to have the ability to get emotional in front of the beauty. Always remember that beauty and functionality travel in constant relationship.

the positive aspect is that we are free to create and the negative one that today there is strong competition from very good colleagues

simplicity and beauty

seriousness and professionalism in their work are the basis and the departure for a future of success, remembering to mix everything with a little 'madness.

all that you need; every means of expression must be used to explain the project, from the drawing by hand, to the three-dimensional design software, up to the 3D printer. Personal culture, and intuition are important to give birth to ideas and projects.

you have to set time for the design and objectives to be achieved, this is the secret to keep everything under control and manage the projects.

it depends on many factors and the type of object, and it is difficult to answer.

they ask me to design successful products

The first important experience in Venice in an architecture and design studio, the second in the companies in contact with production and the third in China.

Individuals and companies in the sector

I like to design not only the object but also the direction that the company must take in order to sell and propose it.

create a new collection

now I have a team of very good guys but for a long time I have worked in solitude.

at the moment I am planning a large exhibition complex in china

through my email or my website:studio@edoardopetriarchitect.it. www.edoardopetriarchitect.it

Thanks to A 'Design AWARDS for this opportunity