Interview with Felipe Ferrer

Possibility of making things better

It was never a choice, it was a very natural process

Buildings. I'm pursuing to design more interactive designs.

Keep on designing but don't leave the entrepreneur side of the business

Capacity of synthesis

It works, looks and feel better

Good design should work better and last longer, it should make life easier, better and more beautiful.

Elon Musk mars housing.

My own house.

Something you don't expect

Artist like Olafur Eliasson, Banksy, Sci Fi writers and film directors, atmospheric musicians, etc

Luis Barragan because of the atmosphere in the house, magic like.

Our presentation card. Its completely unexpected, its perverse and does what its suppose to do perfectly whitch is to cause a great first impression.

Whatever increase the capacity of perception, analysis and synthesis.

Advertising

Anything well though and beautifully executed.

First my parents and then my wife

Curiosity

Getting a real client

It always depends to who. But as a rule of thumb the most simple way as possible.

An application that mixes urbanism, design, media. Virtual presence.

To make people's life better and therefore the planet.

Hopefully one would expect to make something better and more beautiful.

It start with making a persons life better, then design can help how we interact with each other.

An app that connects people and places using their mobile devices.

AGP factory and offices because the client was the most satisfied.

Engaged more with our biology and more seamless

User experience based design, and tailored made for mass consumption.

It always depend on the complexity of the project, although sometimes very simple projects can take a lot of time and some very complex ones thru a rational approach can be relatively fast.

Researching the problem, sometimes starting from the details, others from form and others from program.

Less is more

Good design don't follow trends.

One of the best tools

PCs. 3Dmax and CAD

They are tools to get the right atmosphere in the space.

Why did you locate the boardroom hovering over the lobby?

It just feel good, like seeing someone beautiful that also having a great personality.

Anyone that is proactive in the design process is good. Discussion of ideas is always better.

Luckily for us, this time, the client

Ornament and Crime by Adolf Loos

Learning from the masters, working for them and then finding your own voice.

Leonardo da Vinci always puzzled me how would he be just as a regular person, have some beers with him, talk about happiness

I'm not famous.

White, NY, meat, summer, iPhone and Pixar

Pulling an super stressful all-nighter because we confuse the date of the deadline, we finish one day before.

Designing is fun for me, if I didn't need to make a living I would do it for free.

I always wanted to work as a designer and having great clients.

We'll be able to leave our body consciously, from there anything goes.

One of the reasons we are happy with our design is that it changed for good the way of working in the Factory.

We maneuver between architecture, design, art and publicity. We thrive in restricted terrain of design.

Anything well thought and beautifully executed.

Residential architecture is where the relationship with our client develops deeper but any designs that challenge the status quo or reflects on our society are the most stimulating ones.

Markus Kayser, Solar Sinter Project
It's a solar powered CNC that melts the sand in a desert with a giant lens. It's design sustainability of the project lays on the materials and the production capability.

A chocolate wrap for a graphic design company.

Depends on the project, each project have it's own favorite material. If I have to define one thru all of our work I would say light and although technology is the platform of our times it's not indispensable.

Late at night and while traveling

The experience

Stimulation / frustration and optimism

It fluctuates between fulfillment and unfulfillment, like a void for the next.

It works beautifully.

Functionality and beauty

All, that is our job.

More biological, more fluid and seamless.

In Venice, right now.
New York would be amazing.

Traveling is a good source of creativity, specially to a different culture than oneself. Also other art forms.

I don't have a style nor interested in having one. I believe every project is uncertain of form or expression till the project reveal its constraints and possibilities.

Peru is strongly charged with heritage, its one of the millennial cultures of the world, nonetheless it is hard to evolve those subjects into something meaningful, without falling into the cliché.

As much as possible as collaborations, when that is not possible we aim for their feedback.
With our consultants we try to work in the most transdisciplinary way as possible.

I would recommend them to look at their work not just the name, take time to do the research and interview always more than one.

Our process is very reactive, sometimes from the client, sometimes from the site or the program. We don't start with preconceive ideas. We invest the most of our process in the creative and detail phases.

Local market orange juice squasher
Phillips Hue lighting
My iPhone
Ball chair Eero Aarnio
Rainbow maker by kikkerland

Breakfast with family, teaching design studio or working in the morning in the pragmatics of the office, lunch with family and in the afternoon work on ideas and designs, the night is always more uncertain and varied.

Follow your passion smartly.
If you don't risk you'll never know.

It's a lifestyle, a way of perceiving the world, makes yourself more aware of the world.
In the other hand it's not the best remunerated profession.

Less is more

Creativity, capacity of analysis and synthesis

Sketchbook, 3Dmax, CAD. Adobe Ideas app

Production phase can be managed, creativity time it's highly unexpected, you never know when inspiration will hit you, sometimes is an immediate and impulsive response to the problem, others it's digging through the research and starting all design possibilities.

It always depend about the object and its complexity. Sometimes it takes a lot of time to simplify the design to its essence.

Where do you get your inspiration from?

Diller Scofidio + Renfro on their design approach and process

AGP eGlass, Scotiabank, Banco de Credito, BCRP, etc.

The more personal and the most speculative ones.

Mixing design with augmented reality and engaging more the technological, social media driven applications.

Teamwork is crucial for a design process, specially if its a complex design.

An app that connects people from different parts of the world using their devices as taxis for virtual tourism.

My webpage: www.v-oid.com
My email: felipe@v-oid.com
My phone: +51 99 275 9619