Interview with Giulia De Andreis

Feed yourselves with visual culture every day through books, exhibitions, films and art in general.

I believe that my favourite design and the one I think can be considered the greatest is the evolution of "Pan di Stelle" from biscuits to building a dream.

I have a few favorite designers, although Bob Norda and Michael Peters are two of the ones I look up to.

I like having a young team and filtering my experience with their "innocent" eyes, this is the combination that leads us to make successful projects.

Our main expertise is food, although we have seen that the experience made in the food industry and in large retailers becomes more interesting if applied to other contexts.

Everything that is eco friendly.

When I work in a team, the presence of others stimulates me or when I travel so that I can take break free from everyday mansions.

I focus more on the final customer, I want to be understood mainly by those who have to choose, not by the intermediary.

At the end of the day, the success of a product.

If what is expressed in the design is coherent with the product but also unexpected.

My hope is to be able to design onto more ecological and sustainable materials.

Every time in different places, depending on what I have to look for.

Definitely, as I live in Italy, but also the ability to grasp the stimuli i encounter in the countries I visit.

Test designers by setting limits without pretending that they can design freely, because I am a strong believer that limits usually sharpen ingenuity.

Feed yourselves with visual culture every day through books, exhibitions, films and art in general.

"The chief enemy of creativity is 'good' sense" Pablo Picasso.

Lateral thinking

You can find us on linkedin: "https://it.linkedin.com/company/giuliadeandreis-design-thinking-?trk=public_profile_topcard_current_company" or you can contact us at this email address: "giulia.candusso@deandreisdesign.it"