Interview with Hisu Jeong

Since I was young, I liked fanciful colors, and had curiosity in grocery package design. I think my curiosity is the motivation for me to be a package designer

Unlike other school colleagues who didn’t have certain mind on the major, I had strong desire to be a designer. So after graduation, I entered a designing company to start building up my career.

I majorly do grocery package designs, and as a graphic designer I do all types of visual designs. I want to develop the ability of package design which is my main design career.

Though I am not a legend, but I hope all new-designers who freshly start their own career could develop their own unique work. After all, his/her own uniqueness could be his/her own brand.

A good designer focuses on aesthetic sphere of design, but a great designer focuses on the user and environment of a design to make better condition for them.

Design is a convenience and aesthetic technique for all living things (human being, nature, animals etc) so to explain the value of design could be reflected by the goal of a design.

Good design is a connection for people who need the design. Good design is aimed for sufficient message delivery, therefore, it’s necessary to utilize the best design with good amount of data analysis. Therefore I think it’s necessary to invest for a good designer.

The nature is a perfect design ever existing on the earth. Therefore, I’d love to get motivation from the nature to make a human-friendly design. I do not have a specific item, but if I had opportunity, I’d like to make a project based in the motivation.

I dreamed of doing recycle package design utilizing packages already played out.

After all, it’s a communication between people. Communication is the best source for a design.

Actually there are a lot of great designers, I think a senior designer who taught me the impact of design on people and the nature was my master.

A designer from Slovakia, Lenkaczereova. He is eco-friendly designer who thinks the technology, environment and human first. I usually obtain good motivation about items and emotion from him.

It’s eco-friendly poster which made me to start with the eco-friendly design. The poster delivered a message on the nature and at the same time it’s printed with soybean oil, so it was a precious project for me.

A person can be a designer with power to deliver his original message when his own philosophy, insight on things and many readings are based on his design.

Probably I could be a vet, I still have good interest in the sphere.

A design is a medium for a good consequence. People don’t design for bad.

I always think my team gave the most precious and good synergy because I am alone could be fell in numerous situation for creating peremptory design.

I also think team is big including clients.

I always had an obstacle between the reality and my ideal.

The most effective presentation is five senses delivered to the audience. Would it be great when a good presentation and good sensual condition combined?

I’d love to proceed a project for customers in the brand story of Royal Orchard.

It’s my ultimate goal to find a solution.

I think actualization of people’s need and at the same time it could be a suggestion when they don’t find a road.

For instance, at Korea’s closed mine area, there was loneliness with absent of people’s existence. However, ever since people made new trial of mural art, the area started to revive as the place where there’s history along with tourists’ visit which lighten up the previously gloomy village.

I am currently working on a design that works for both people and environment which makes me excited.

The answer for this one is similar to the answer for number 26.

The main media are changing rapidly. For instance, we read e-book rather than printed materials. I hope everything could go through a positive change in a range that no excessive usage of resources.

I expect more minimalism trend when people love simple arranged things than complicated things.

It takes from 2 weeks to a month, it’s different in regard of project.

I capture what’s the need from communication with my client and it’s my first step.

My design’s moto is making a design to carry its original goal and good for the nature and people.

Design makes trend and vice versa. I think there’s no definite answer.

Comfortable working condition to make the best consequence.

Mac and illustrator and Photoshop mainly.

Color which has great impact on the concept needs to harmonize with the environment and good matching with the product.

I want to answer ‘how this idea can come out?

I’m motivated that it could make people comfortable.

I like people who have curiosity to produce good idea that I didn’t think about as well as who’s active.

I answered above, it’s my senior.

It’s not a book but a site named Pinterest gave good help to my idea.

I've working hard for 10 years and communicating with many people. That’s my driving force.

I’d love talk with Michelangelo who’s good at science, art and design.

I’m a bit shy but it’s like the biggest award that I’ve ever received so I’m so happy as I’m a child. It’s so meaningful for me to have another driving force. And that big interview made me to think about my philosophy on design again.

Orange color, place with the nature, food that my mom made for me, the summer, things with me since long time, and the brand Royal Orchard that brought me here. I love the most.

I want to fix visually uncomfortable layouts.

The great driving force for me to do better design is listening to good music with breathing fresh air.

When I was young, My mom said to others that I’m good at hand skills. I actually expected to be a designer.

Maybe in the future, my daughter in law could be doing the same job with me?

I’d like you to feel certain emotions from my design amongst many other designs.

We operate a tea company and we have a design institute with copywriter and director team inside.

It could be expressed that a new dress for a product to make it sold.

I prefer environmental things good for the nature and people.

Grand Comfort LC2 chair, it’s a comfortable chair as its name means ‘grand comfort’ . we everyday use chair whether it’s short or long. So I think that’s a great design for users’ comfort.

We developed story-telling tea with great effort on the Royal Orchard.

I most prefer drawing techniques with a concept and it’s the core technique of our brand.

After meditation, I concentrate to make good creativity.

Usage and concept suitable for the design.

I design as I’m giving new dress.

As I proceed design or watch my design actualized, I’m feeling happy and alive.

Retaining Original and commercial balance.

I firstly consider the design is good for human or harmful for the nature.

I have a responsibility to retain past things for the future.

Definitely design can be more and more comfortable and simple and it will be developed in a direction of human and nature friendly way.

The 2015 Korean Tour Product Exhibition was the last exhibition and will soon be seen as a new entry.

I have many motivation from historical heritages and develop the motivation to my originality.

My design approach is capturing the nature of a thing and connect past, present and the furue in a perspective. That’s my design style.

Korean history and heritage motivate me in my idea and direction and made me realize that the nature never changes even though the time changes.

The owner and director of my company.

Various experience building is important as well as designing sense.

Propose, market research, making design concept, making drafts, edit and fix, completion.

Chair, sofa, book, pottery and cosmetics.

Two domains of time with my family and time in a job with my colleagues.

Having Many experience and knowing history. They are great power for designing motivation.

The positive aspect is having habits that looking things in various perspective and the negative point is I have to take a lot in my mind.

Utilizing knowledge and insight properly.

Making emotion to be effective output.

Mac, illustrator and Photoshop

Usually I try to lead time. When I’m tired, take a rest, when motivated, work so I try to work naturally.

It need From 2 weeks to 4 weeks.

It’s hard to except original questions like is it effective? Beautiful?

Strong proposing power and concept matching with its nature.

People who enjoys drinking tea or people who doesn’t enjoy much but still drinks on daily basis.

I enjoy design work of that harmonizes people and environment.

I am planning to design everyday product with decent convenience and fancifulness.

Director and design developer.

The chair I answered on 5th question.

I could give you fast response when you contact me on rh360@hanmail.net

Because of many questions, I looked back myself as a designer and there will be no other better questions so it’s not necessary to add more.