Interview with Hui Qiong Yang

Probably when I was in college, the popularity of Muji and apple broke the concept of traditional brands. At that time, yuanyanya and jobs' way of thinking influenced many people, and of course I was one of them. When I was in college, I also studied this major. At that time, I thought it was too cool to be a designer with depth and attitude, so I kept doing it in this industry. My interest in art is that when I study painting, I study the history of painting design and fall in love with it. I often think about why I design like this.

When receiving new projects, we generally attach great importance to cultural excavation and creative innovation, as well as the feasibility of implementation. We are very concerned about the cultural excavation of the project and feel that a project should present culture as much as possible to balance the conflict between business and culture. When rendering pictures, I like to present them in C4d and like to render the details so that customers can understand our creative ideas. We are very concerned about the feasibility of landing, so we will repeatedly consider our plan, what landing difficulties we will encounter, and simulate this process as much as possible.

At the beginning of the design, I feel very excited, because I can't imagine what the design will look like, and there may be ideas to change the whole industry, so I'm very excited. In the design process, we will feel very happy to see our ideas fall to the ground bit by bit, because we really enter this industry and make them better, so we are very satisfied. The happiness gained from design is due to the change of our ideas and results all the time, so as to feel the power and importance of design.

I have always been particularly interested in cultural and artistic things. I think beautiful things are particularly important. I also like ideas or tools that bring progress to the industry. When I care about practicality and innovation, I am often moved by the vitality in art. Some pure primitive wild vitality fascinates me. In particular, it feels like wild art growing in the soil, which often makes me feel that the design is too deliberate and not original enough.

Because I am also an illustrator, I still like art very much. I want to be an artist like Andy Warhol in the future. I hope to have the opportunity to bring new ideas and influence the trend of an era. This is my idea. Just try to express your ideas as well as possible.

If you don't know about design, it's great, because I think it's very important to maintain a skeptical attitude. Why design like this? Why is this good? Is there a better plan?... The ability to doubt everything is particularly important. It is very important to find reasons and answers in doubt and find yourself in the process.

If you want to stand out from the experts, I think the best way is not to repeat. Every time the work is completed as a challenge, try your best to break through yourself, or even innovate. Follow the footsteps of predecessors and open up a design path of your own.

In the morning, I like to sort out what work I still have to finish and deal with all the work. I like painting, painting my favorite Chinese classics of mountains and seas and studying Chinese traditional culture. Sometimes I go to see if my colleagues have new works that make people jealous.

Generally, it will not follow the trend, because the trend is changing all the time. So it's important to stick to what you think is right.

Well, the quality of design depends on the design purpose. If the purpose is achieved, it is a successful design.

Well, when the average customer thinks this project can be completed, I am still dissatisfied and always feel sorry. I will keep a habit of taking out the previous projects regularly, and then discuss and summarize them to see if there is room for progress.

It is probably a Tibet project that has lasted for three years, which is of great significance. We use durable tools or products of local herdsmen in Tibet and local yak materials in Tibet to make and improve them into a commodity. We set up factories in the local area to organize local herdsmen to produce and sell them to local herdsmen and tourists. It not only solves the local employment, but also solves the local problems, because from the establishment of the project to the discussion of the project, and then the implementation of the project, it is like seeing a seed germinate in this land and grow into a towering tree, which is very meaningful.

My favorite designer is Tadao Ando, who uses the most basic materials to make some of the simplest and most direct expressions.

I'm from Chengdu, Sichuan, China. Because I'm Chinese, my way of thinking and expression are very Chinese. This is a gene in my bones and can't be changed. I know some foreign designers. After reading their works, I found that I am so Chinese. Because I am engaged in the design industry, I look at all walks of life from the perspective of design, and I will have a lot of different understanding.

It's easy for me to work with my little studio partner. Just solve the problem, but this is too difficult for many people. Most people are just to prove that they are doing things, not to solve problems. I like to work with challenging people. We can surpass ourselves and make good achievements together.

I often organize small partners of the studio to participate in many international public welfare poster activities, which can not only exercise our creative ability, but also make a modest contribution to the public welfare.

The design competition will give us honor and achievement, and it is also a recognition of our design ability. It also shows us that so many predecessors have been working hard to make better works, and also encourages us to move forward and the benign development of the industry.

Because the design industry is what I have been studying in college. I learned a lot of design masters in college, such as haraya, Tadao Ando, jobs, etc., so I really want to create some great works and change the world.

Well, there are many subjective choices. It's mainly because I have been in this industry and have been instructed by many people.

We mainly do packaging design, cultural and creative product design, visual design. If there is an opportunity, I hope to have the opportunity to cross-border clothing devices, etc.

I am a young designer. I feel that my design road is still very long, and there is still a big gap with many great designers. If you say experience, there are still some. I think it's really important to constantly challenge and break through yourself.

Well, in fact, whether an excellent designer is excellent or not needs to be looked at from the perspective. Some designers have made great breakthroughs in academic technology, some designers have made great breakthroughs in ideas, some designers bring many people thinking enlightenment, and some designers promote product progress in business.... I think these are excellent designers. Maybe if the design brings some changes, it is an excellent design. An excellent designer should understand the purpose of the design. If the purpose is achieved, it is an excellent designer

Good design is the designer's intention to design and guide a certain result, I think. Time will leave a really good design

Good design can solve many unnecessary problems and make users have no obstacles. If everyone demands good design, there will be less and less design garbage in the world and the society will make rapid progress.

If I have the chance, I think I will want to do some environmental protection design, because the environment is too bad now. Do what we can for all mankind.

At present, the dream that has not been realized is probably that I have not studied in Europe. If I have the opportunity, I would like to see those great historical architectural designs in Europe.

Well, maybe I've always wanted to express Chinese traditional culture in modern language, make it a system and apply it to business.

Well, Japanese designers have a great influence on me. Haraya, Tadao Ando,.. And so on, including jobs.

Well, Japanese designers have a great influence on me. Haraya, Tadao Ando,.. And so on, including jobs.

We have designed a Tibetan cultural and creative brand and products. Well, we went deep into the Tibetan areas to find durable products of local herdsmen, improved them, and made a series of products with local materials and local methods. That series of works were really great, as if they had grown from the local area. It was very interesting.

Well, look at the latest design, read more books, including poetry and philosophy, and summarize more.

Design is the way to solve problems. Most customers need to make new design with certain business demands, so we find out the demands and provide effective solutions.

It's my client! Well, many experiences are brought by customers. We learn and grow together with customers, and because of the continuous requirements of customers, we also grow.

It's probably about your own requirements. Some predecessors often say that you must make new things and constantly challenge yourself. This has also become the creed of my life, constantly asking myself to make better works.

In fact, I always feel that I still have a big gap with the real design masters. There will be bottlenecks in each stage. I should have the courage to break through and be self aware.

Show your ideas clearly on the platform.

It's probably the design project of moon cake and sachet. Many designers have done this. How to push through the old and bring forth the new is a very important thing.

My ultimate goal is to finish all the business projects I am lucky to receive and express my art well in my lifetime.

There will probably be more expectations. I hope there will be a breakthrough every time. So to be excellent all the time, we really need to stick to it.

The essence of design is to solve the optimization problem. If everything is perfect, the society will be more perfect.

At present, there are many researches on Chinese traditional intangible cultural heritage, which are very interesting. I hope they can be grafted and applied in modern commerce. It can not only effectively prevent the disappearance of traditional culture, but also solve many problems.

Several projects in Tibet that we have been lucky to do are very satisfactory, because our design has really changed the lives of local herdsmen.

I hope some new ideas will appear.

I think the next design direction will start to cross the border, not as strong as the previous sense of industry boundaries.

Normally, it should be about a month, depending on the situation. Sometimes customers are tangled, and it may take longer.

Should be able to communicate with customers first, then conduct field investigation, and then summarize and observe to explore the direction of feasible schemes.

Revitalizing China

It must be the design that determines the trend. If you blindly follow the trend, you may pay a huge price.

Perfect presentation design landing, if the idea only exists in the idea can not let everyone see, then the idea is invalid.

ps ai c4d painting

Color is closely related to brand tonality and consumers, and the materials are the same. For example, if it is a mother and baby product, the soft color materials may be more appropriate. If it is a sports product, it is more appropriate to consider the speed, safety and sense of strength. The color has a sense of speed. If it is too soft, it will make people sleep, which is a big problem. Environment is an important factor in the design landing, and the appearance of the design in the environment must be considered.

Maybe we can give more suggestions from the sense of use experience and constantly optimize it.

Maybe I'll think, why didn't I think of such a design and feel annoyed. Then take a serious look at what's good about their design.

Maybe I'll think, why didn't I think of such a design and feel annoyed. Then take a serious look at what's good about their design.

Probably my former boss, Mr. shako and many excellent peers.

Probably my former boss, Mr. shako and many excellent peers.

Movies, music, poetry, architecture, history and culture, humanities and painting are all the objects I study. I often see the great works in the past. I wonder why they deal with them in this way and continue to spread.

Einstein, Beethoven, Ang Lee

Well, I think winning awards is just a result. Constantly asking yourself to make new things is a natural process.

Green, Paris, Japanese cuisine, summer, dogs, and Muji

I found that some flowers in my hometown didn't exist until I went on a business trip. I thought they didn't exist in my hometown.

Probably when I was in college, the works of many great designers were very popular, such as Muji and apple. I think designers are cool and deep people, so I want to be such a person.

My childhood dream was to become a scientist. Unfortunately, I didn't have enough IQ. It should be difficult to contribute to science.

People in the future should live a long life, advance science and technology, and greatly shorten the travel time.

I am a very ordinary human, nothing special. I just insist on doing what I like all the time and have made a little achievement.

There are only four people in our company, which is a very small team. We are mainly engaged in packaging design, visual century and cultural and creative product design.

Our design has been committed to expressing traditional Chinese culture in modern ways and making it a system.

Challenging

Recently, I like durable design, which is the kind of design works left after years of precipitation, and has been used all the time.

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When I sleep, I think of many ideas when I sleep.

The rationality of the design, whether the problem can be solved and whether it can be implemented.

Will be very excited, feel that you can make good works, and look forward to it.

I'm very happy and feel that I have completed another very important thing. And very much look forward to the response and feedback of the market.

It is the test of time

We should not design rubbish design works casually. Every design should be serious and responsible

The design field is popular and cross-border. Breaking the original boundaries, there should be no taboos in the future.

The last personal exhibition was held in China in May 2022, and the next personal exhibition should be held around October 2022.

Inspiration comes from many places, sometimes during project research, and sometimes from movies, poetry, music, architecture, history and humanities. I like studying these very much. They give me a lot of inspiration. Continuous learning is the reason why I maintain my creativity.

I like Chinese traditional culture very much, so I have been committed to expressing Chinese traditional culture in modern language and forming a system. And has been trying to apply it in business to balance business and culture.

I live in China. I like Chinese traditional culture very much and have been studying it. Living in China gives me a deep historical heritage and makes our design very own style.

Generally, when signing a contract, according to the terms of the contract, we usually charge a certain advance payment before starting work.

Well, you can communicate more. If it's very difficult for everyone to communicate, it's suggested to solve the communication problem first.

Generally, first conduct field research, then discuss the design direction with customers, and then work out some creative directions. After determining the creative direction, complete the design, and finally land on the ground.

Get up, eat, read, go to the company, deal with work, have meetings, get off work and watch movies.

We should persist in creating all the time and do not slack off. If we lag behind, we will be beaten.

Designers are easy to find the beauty of life, but they are also very picky and make people feel difficult to get along with.

Repeatedly consider whether the design can stand verification.

Solve problems and capture problems.

ps ai C4D

In fact, the design time is not long, mainly because it takes a long time to think. Therefore, I think it will be very fast to act after thinking well.

About a month

Like to ask why

Probably my last job as chief illustrator in Guge Dynasty design company

All walks of life

Challenging, will make me feel that I can grow and break through myself

We plan to develop some interesting cultural and creative products

We plan to develop some interesting cultural and creative products

Recently, we are developing sachet products. It is actually very challenging to break through such traditional products.

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