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Interview with Junsoo Choi

When I think of a design, I think it should go beyond simple styling and capture the user's convenience and the intention of the creator who developed it.

Designer Interview

27 February 2023

I started art from a very young age. While choosing a career path in high school, the final decision was design.
I think that was in 1998. I went to design college in 2001 and graduated in 2008.
After that, I entered the design industry and have been engaged in design ever since.
Maybe it's a vocation. I've never really thought about why I should do it.

Our studio does the very basics. The client specifies the desired direction and shapes the image. We try to come up with ideal and unique designs as much as possible without departing from the market square desired by the client.
We design from very small products to very large industrial devices.
We have offices located in Seoul, South Korea.

This is the visual result.
Design is the entire process of visible light hitting the surface of a product, being reflected, and entering the optic nerve.

I love the product designs of Dieter Rams, Jonathan Ive, and Naoto Fukusawa.
I also like the works of Henri Matisse.

I like product design the most, but if I had to combine all types of designs to pick one design, I would pick the design of the Porsche 911 produced in the 1986s as the best.

I did stationery design for the first time in 2008. It was a pad that applied ink to stamp.

Aluminum / Google / Cutting and processing technology

Suddenly, I feel that when I move somewhere.

The visual effect of styling and the distribution of materials. A lot depends on the quality of the product.

I'm happy when it's finished, but I feel a lot of fatigue and pain during the process.

I think that it would be nice to be loved by consumers and used for a long time.

Intensive research on product characteristics

A lot of attention is paid to the balance of product design. If that is satisfied, see if there is an individual aspect.

Making the world visually more beautiful and complete?

I think a lot of evolution is happening very quickly. There are also concerns that artificial intelligence will automatically design in the future. But you have to work hard, right?

The ISPO exhibition in Germany in 2013 was the last.
Currently, I am only concentrating on design work, but if I get a chance, I would like to promote the company and go to a design fair.

I think a lot about transportation. When studying the structure of a product, there are cases where it flows naturally.
The source of inspiration seems to be the function of the product.

There is no specific style. It seems that this or that style is applied according to the needs and trends of various clients. Also, since I have to respect the individuality of my team members, my style seems to be blurring even more. I approach features first. I think styling is next.

I live in Seoul, Korea. The cultural environment of the country in which I live may influence my design unknowingly, but I am not aware of it.

Keeping in touch with clients and reporting on progress. Get feedback on it.

The most important is the designer's portfolio. And I think the distribution of work intensity is important. The only way to choose a good designer is their portfolio.

I think it's like a normal process. We conduct market research, analyze problems or strengths, define concepts, proceed with ideas, and receive confirmation after idea sketch modeling and rendering. After that, it can be said that it is preparation for CMF management and mass production.

1. Leather sofa 2. Car 3. Lighting 4. Chair 5. Other (instrument)

yes. Wake up in the morning, take a shower, and anticipate the day's work ahead of time. Then go to work and live a busy life.

It's okay to do it slowly, so I want to tell you to do it for a long time. And when you explode, I want to tell you to explode strongly.

strengths : I can meet the products I designed in the world.
weaknesses : Work and daily life are not separated.

I don't think there is a set Gold Rule.

change. visual sensitivity.

I mainly use Rhino and Keyshot.

I'm thinking of focusing on getting it done quickly. Even if it takes a long time, it can't be a big deal. Ultimately, the accumulation of time determines quality.

If it's short, it takes 1 week late, and it takes 3 months.

I'm not sure because I rarely get questions.

I think the most important professional experience is to go to mass production after the design is finalized.

They are owners of various product manufacturers.

We are a company specializing in product design. I design most of the products such as home appliances.

Winning the A Design Award and growing a design company to the fullest. I haven't thought of the next step yet.

We are working as a team.

I'm designing a pen for an electronic blackboard, and I'm looking forward to it.

email : u2mjj@nate.com / phone : +82 (0)10 2902 6877

The questions are very broad. I want to make it this far.

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