Interview with Meltem Cetinkaya

we are a company that designs the products they need by meeting with brands and focuses on developing both itself and the brand during this design process.

design is actually observation and discovery for me

I like to design electronic products more

I love functional and environmental designs.We have to think about our world too.
Therefore, while designing, instead of making a new product for each problem, it is necessary to create a common solution for some problems so that the cost is reduced, not much material is spent

turkish coffee machine

materials with texture, spirit and smell, in short, wood,

definitely at night

to its functionality

sometimes very happy , sometimes very crazy

there are multiple factors. did it solve the problem? Was less material used in problem solving? Is it more environmentally friendly now? Does it appeal to the senses? price ? Does it provide equality?

problem solution

we are individuals and in fact we are soldiers responsible for protecting nature and the environment. that's why every new design should be a little more environmentally friendly so that we can always sit in the shade of the tree we love.

The subject of design raises people's awareness even more. People have turned to more environmentally friendly and more functional products while purchasing products. Therefore, we can now see products as multifunctional. An umbrella can be a car :D

from observing

plain and minimalist I bought a broom one day and I spent hours working the broom. I was very angry. Even the math problem was easier. I understood very well the importance of simplicity and ease that day.

I live in Turkey and of course my culture influences the design. For example, when I work on a Turkish coffee design, I always add copper plating. This is because Turkish coffee used to be made in copper coffee pots. I like my new designs to wink at the past.My country is located between Asia and Europe and contains many cultures. so you can learn a lot, which is the biggest plus. The minus is that most companies do not know the importance of design and designer.

We ask companies about the project they want. For example, there are cordless vacuum cleaner demands. We are doing market research now. We write down customer expectations. and most importantly, we look at user feedback. our new design takes shape accordingly

They should immediately choose a good observer who is excited and constantly in search and the person who can analyze their observations.

The brief comes. We do research according to the following brief. We look at the pros and cons of the sample projects. We determine the cost. We start looking for how to do it better and present the projects we have prepared

paper pen notebook computer
camera

In the morning, I usually chat with people who are not related to design, this conversation provides me with new problems. then I share it with the team and we start to exchange ideas among ourselves. Then we start observation, research and sketching. Then we add to each other's sketches. we develop a new project

try but not same result

touching people's lives good
But even thinking while sleeping is bad sometimes

observation and analysis of the observation result

observation and analysis

my laptop and sketchbook

priority order by determining

between one and three months

how did you design

all my experiences matter

arçelik,arzum,fakir, karacak,vestel

I like to design electronic products because it feels endless. You can present technology and design together

become a much better designer

design - myself technic - team

Rechargeable upright vacuum cleaner - our new project will make people very happy because we will do a lot with few parts

call me :) +90 05394385884 mcmeltemcetinkaya@gmail.com