Interview with Mingjia Yu, Yuanyuan Song and Xiyan Wang

I am Mingjia. I chose to become a designer because I have always been passionate about creating solutions that enhance people's lives. My journey began with a fascination for both design and technology, leading me to pursue a degree in software engineering and UX design. My educational background, coupled with internships and work experiences at companies like Google and IKEA, helped shape my skills. It was an internal drive to make a positive impact through design that propelled me into this field. Influences from mentors and inspirational figures in the design world further cemented my decision.

When designing, my top three priorities are user experience, functionality, and aesthetics. I focus on creating intuitive interfaces that are not only visually appealing but also highly functional and easy to navigate. I integrate a human-centered approach in all my projects, ensuring that the end user's needs are at the forefront of the design process. I rely heavily on digital tools and the latest technology to create detailed prototypes and interactive mock-ups, allowing for thorough testing and iteration before finalizing a design.

Designing brings a mix of excitement, curiosity, and satisfaction. The initial phase of brainstorming and conceptualizing ideas is particularly thrilling as it opens up a world of possibilities. As the project progresses, I enjoy the journey of problem-solving and refining ideas. The most fulfilling part is seeing the final product come to life and knowing that it will positively impact users. This sense of accomplishment and the joy of creation drive my passion for design.

My background in software engineering has given me a strong analytical and problem-solving skillset, which is crucial for designing functional and efficient solutions. Additionally, my exposure to various cultural and artistic influences has enriched my creative process. My ability to empathize with users and understand their needs has been a significant influence on my work. Mentors and experiences at companies like Google have also played a pivotal role in shaping my design philosophy and approach.

My growth path involves continuously expanding my skills and staying updated with the latest design trends and technologies. In the future, I aspire to lead innovative projects that leverage AI to solve complex problems. One of my dream projects is to fully develop our awarded work, "Insightnest", with A Design Award. This web App has a fantastic idea of combining AI with information processing. I remain passionate about bringing this innovative solution to life in the future with the support of developers.

My advice to young designers is to stay curious and never stop learning. Embrace feedback and use it as a tool for growth. Build a strong portfolio that showcases your versatility and ability to solve different design challenges. Networking and finding mentors can provide valuable guidance and opportunities. One of the best pieces of advice I received is to always keep the end user in mind and design with empathy.

To be successful, focus on the user experience and create designs that are both functional and beautiful. Avoid common mistakes such as overcomplicating the design or ignoring user feedback. Stay updated with industry trends but also trust your instincts and creativity. Collaborate with others and learn from different perspectives. Always strive for continuous improvement and be open to new ideas and technologies.

I am Mingjia, currently working as a UX designer for a startup. My day typically starts with reviewing design news and trends to stay updated. I then move on to checking emails and project updates. The rest of the day involves a mix of brainstorming sessions, designing, prototyping, and meetings with clients or team members. I enjoy taking breaks to clear my mind and often find inspiration during these moments. The little wins throughout the day, such as solving a design challenge or receiving positive feedback, keep me motivated and excited.

I keep up with the latest design trends by following design blogs, attending webinars, and participating in industry conferences. Design trends matter to an extent as they reflect current user preferences and technological advancements. However, I believe in balancing trends with timeless design principles and my own unique style. Trends can provide inspiration, but it’s important to adapt them in a way that aligns with the project’s goals and user needs.

A well-designed product or project effectively solves the problem it was intended to address, is easy to use, and provides a satisfying user experience. Good design is intuitive, functional, and aesthetically pleasing. I evaluate design based on usability, user feedback, and how well it meets the project’s objectives. A design that delights users and achieves its purpose is considered successful.

I decide a design is ready when it meets the project’s goals, passes usability testing, and receives positive feedback from users and stakeholders. While there is always room for improvement, it’s essential to recognize when a design has reached a point where it effectively solves the problem and provides a great user experience. Iterations can continue, but it’s important to balance perfection with practicality and move on to other projects when the core objectives are met.

I am Mingjia. My biggest design work, which was also one of my most proud ones, was a design solution for IKEA restaurants in my own country. It was a comprehensive project that included mobile, web, and design systems. It was succeeded in developing and launching, and continuously improves millions of IKEA customers’ experience as well as the nationwide sales in IKEA stores. This project taught me the importance of user-centric design and the impact it can have on a business’s success.

One of my favorite designers is David Kelley from IDEO. His pioneering work in human-centered design has profoundly influenced how I approach my projects. I admire his ability to blend empathy with innovation, creating solutions that truly resonate with users. If given the chance, I would love to discuss with him how he envisions the future of design and the role of empathy in solving complex problems. His work continues to inspire me to prioritize user needs and think creatively about design challenges.

All the team members trace back to Shanghai, China, a city rich in history and culture. Growing up in such a dynamic environment has greatly influenced our perspectives on design and creativity. In our free time, we immerse myself in the vibrant rhythms of jazz and hip-hop music, finding inspiration in their melodies and lyrics. These genres not only fuel my creativity but also offer a glimpse into diverse cultures and experiences.

Collaboration and open communication are key aspects of my work culture. I work with a talented team of designers and developers who share a passion for creating impactful solutions. I value diversity and inclusivity in my team, as different perspectives lead to more innovative designs. When selecting business partners, I look for shared values and a commitment to excellence. A good designer should be empathetic, curious, and adaptable, always willing to learn and grow.

I believe in giving back to the community by participating in pro bono design projects and mentoring young designers. I support humanitarian projects that use design to address social issues and improve lives. Additionally, I get involved in design events and conferences to share knowledge and inspire the next generation of designers. Providing opportunities for emerging designers to grow and succeed is a key part of my contribution to the industry.

Participating in the A’ Design Award has been incredibly rewarding. Three main benefits include increased visibility, networking opportunities, and the chance to receive valuable feedback from industry experts. Design awards and competitions contribute to my career by providing recognition and credibility, as well as inspiring me to push the boundaries of my creativity. Being named Designer of the Day is an honor and motivates me to continue striving for excellence in my work.

Our motivation to design comes from a desire to solve problems creatively and improve people's lives. We became a designer because we are passionate about creating intuitive and impactful solutions that make everyday tasks easier and more enjoyable. Seeing how design can transform experiences and drive positive change keeps us inspired and motivated.

We chose to become designers because it was a natural progression of my interests and skills. From a young age, we were drawn to both art and technology, and design was the perfect field where we could merge these passions and make a meaningful impact.

We design digital tools and applications that enhance user experience and productivity. We particularly enjoy working on projects that involve information management and AI integration. In the future, we hope to design more innovative solutions that leverage emerging technologies to solve complex problems and improve daily life.

Young designers should focus on continuously learning and evolving their skills. They should seek out challenging projects, stay curious, and be open to feedback. Building a strong portfolio that showcases a variety of work, understanding user needs, and staying updated with industry trends are crucial steps. Persistence and a passion for solving problems creatively will set them on the path to becoming design legends.

A good designer creates visually appealing and functional designs, while a great designer goes beyond that to deeply understand user needs and create innovative solutions that resonate on a deeper level. Great designers are also excellent communicators, team players, and are always learning and adapting to new challenges and technologies.

A really good design effectively solves the problem it was intended to address, provides an intuitive and seamless user experience, and is aesthetically pleasing. I evaluate good design based on usability, user feedback, and how well it meets the project's goals. A design that delights users and achieves its purpose is considered excellent.

Good design enhances functionality, improves user satisfaction, and can significantly impact a product’s success. Investing in good design leads to better user experiences, increased engagement, and loyalty. It can differentiate a brand in a competitive market and drive long-term growth and success.

If I had the time, I would design an educational platform that leverages AI to provide personalized learning experiences. This platform would be aimed at students of all ages, helping them learn at their own pace and style, making education more accessible and engaging.

All of our team wanted to fully develop our awarded design"Insightnest". This web App has a fantastic idea of combining AI with information processing. But due to the lack of developers in our team and a tight timeline, we haven’t realized it yet. However, we remain passionate about bringing this innovative solution to life in the future.

My secret recipe for success in design is a combination of empathy, continuous learning, and collaboration. Empathy allows me to understand user needs deeply, continuous learning keeps my skills and knowledge sharp, and collaboration brings diverse perspectives that enhance the design process.

I am inspired by Jakob Nielsen and Don Norman for their Usability Heuristics for User Interface Design, which have set a benchmark for creating intuitive and user-friendly interfaces. Their principles guide designers to focus on the user experience and ensure that designs are accessible and efficient. Additionally, David Kelley of IDEO has greatly influenced my approach to design with his emphasis on human-centered design. His work underscores the importance of empathy and understanding user needs to create meaningful and impactful solutions. Both Nielsen Norman and David Kelley have significantly shaped my design philosophy and practice.

One of my favorite designs is the Airbnb platform. The design seamlessly combines aesthetics with functionality, providing an intuitive user experience from booking to check-in. I admire how it balances clean, modern visuals with practical features like interactive maps and personalized recommendations. The thoughtful design of Airbnb not only makes the process of finding accommodations easy and enjoyable but also fosters a sense of community and trust among users.

I am Mingjia. My greatest design is a feature I developed during my internship at Google for the Fitbit Mobile App. This feature helps users better understand their workout achievements by providing detailed analytics and visual summaries of their progress. This project was particularly rewarding because it combined my passion for design and technology with tons of my creative ideas to enhance user engagement and encourage a healthier lifestyle. The positive feedback from users reaffirmed the impact of thoughtful design on improving user experience and satisfaction.

To become better designers, people should practice consistently, seek constructive feedback, and stay updated with industry trends. I improved by taking on diverse projects, learning from both successes and failures, and constantly seeking to understand user needs better. Attending workshops, reading design books, and engaging with the design community also helped me grow.

If I hadn’t become a designer, I would have likely pursued a career in technology, perhaps as a software developer or a product manager. These roles also involve problem-solving and creating impactful solutions, which are at the core of my interests.

Design for me is the process of creatively solving problems to improve functionality and aesthetics. It’s about understanding user needs and crafting solutions that are both beautiful and practical. Design is the bridge between imagination and reality, turning ideas into tangible experiences that enhance our daily lives.

Our biggest supporters have been our parents. Their unwavering confidence in us and my pursuits, even when we're physically apart, has been invaluable. Their constant support has given me the strength and encouragement to pursue our goals and reach new heights in our career.

First, our curiosity for new technology drives our to constantly explore and innovate within the field. This curiosity pushes us to stay ahead of emerging trends and technologies, enabling us to create cutting-edge designs.

Second, our genuine desire to help millions of users enjoy and benefit from new technology motivates us to create user-centric designs that enhance the overall user experience. This focus on improving the lives of users through design has been instrumental in shaping our approach and success as a designer.

We encountered various obstacles, particularly in navigating ambiguous situations. However, we overcame these challenges by utilizing different techniques and trusting the design process. This involved embracing ambiguity, experimenting with different approaches, and remaining resilient in the face of uncertainty.

Designers should present their work with passion, showcasing their unwavering faith in the value of their designs. This passion not only demonstrates their commitment and belief in their work but also captivates the audience and instills confidence in the design's efficacy.

Our next design project revolves around continuously helping users and exploring how new technology will impact user behavior. We're committed to creating innovative solutions that enhance user experiences and adapt to evolving technological landscapes. Expect us to push the boundaries of design, leveraging emerging technologies to create meaningful and impactful solutions for users worldwide.

Our ultimate goal as designers is the willingness to help millions of users enjoy and benefit from new technology. We aim to create user-centric designs that enhance accessibility, usability, and overall experiences, ensuring that our work positively impacts the lives of users worldwide.

Deliver innovative solutions that not only meet their needs but exceed their expectations. They anticipate designs that are not only visually appealing but also functional, intuitive, and user-centered.

By creating accessible designs that everyone can use, regardless of their abilities, we ensure that no one is left behind. This promotes inclusivity and empowers individuals to fully participate in society, whether it's accessing information, services, or products. Design can also help to explain complex concepts and technologies using easy-to-use platforms, reducing the learning curve for users. By breaking down barriers to understanding, we enable broader adoption and utilization of technology, ultimately democratizing access to knowledge and opportunities.

While AI is a hot topic, its practical application in daily use cases is still evolving. We're passionate about bridging this gap by helping users better understand how to use AI and reap its benefits in their daily lives. Our aim is to create user-friendly experiences that demystify AI technology and empower users to leverage its capabilities effectively.

The design projects that give us the most satisfaction are often the ones we're currently working on or about to embark on. This is because we view each project as an opportunity to learn and grow from our previous experiences. With every project, we gain new insights, refine our skills, and push the boundaries of what's possible in design.

In the coming years, I would like to see a shift in the design industry where designers have a deeper understanding of the value they bring to companies and products. I hope to see designers become more empowered to speak up and actively participate in business decisions, leveraging their unique perspective to drive innovation and shape strategic direction. This would not only elevate the role of designers within organizations but also lead to more impactful and user-centered products and services.

It would be evolving towards a more integrated approach, focusing on mix platform experiences and seamless eco-systems. The future of design will heavily incorporate AI to personalize user interactions, while data privacy will become a core consideration. Designers will need to balance innovation with ethical responsibilities, ensuring sustainable and user-centric solutions.

The time it takes to finalize a design project varies depending on the complexity of the project, the scope of work, and the business timeline. We strive to find the balance between meeting deadlines and delivering high-quality design. Our goal is always to deliver exceptional design within the constraints of the project timeline, without compromising on quality.

When starting a new design project, we begin by gaining a thorough understanding of the project requirements, the company's goals, and the industry landscape. By immersing ourselves in the project context, we can effectively define the problem space, establish clear objectives, and develop a strategy that guides our design process.

Our life motto as designers is to "Design with purpose, empathy, and innovation." We believe in creating designs that serve a meaningful purpose, empathize with the needs of users, and push the boundaries of innovation. This motto guides our approach to every project, inspiring us to create impactful and user-centered solutions that make a positive difference in the world.

It's a symbiotic relationship where both design and trends influence each other. Design has the power to set trends by introducing innovative concepts, pushing boundaries, and responding to emerging needs. Similarly, trends also shape design by reflecting societal preferences, cultural shifts, and technological advancements. Successful design often involves a dynamic interplay between these factors, where designers draw inspiration from current trends while also striving to create designs that resonate with users and stand the test of time.

It serves as the foundation upon which designs are developed, providing the tools and platforms necessary to create innovative solutions. Additionally, technology often serves as a source of inspiration for design, both in the present and the future. By staying abreast of technological advancements, designers can anticipate how emerging technologies will impact user behaviors, preferences, and expectations, allowing them to design experiences that are not only relevant but also forward-thinking.

We primarily use Figma for designing and prototyping. Figma offers a collaborative platform that enables seamless communication and iteration among team members. Additionally, we utilize various tools from the Google Suite, such as Google Sheets for interview recording and data analysis. For team collaboration and project management, we rely on Notion, which provides a flexible and customizable workspace for organizing information, sharing ideas, and tracking progress.

In User Experience Design, color, materials, and ambiance play crucial roles in creating an engaging and effective user experience. Color influences user emotions and behaviors, helping to convey brand identity, guide user attention, and improve readability through contrast and harmony. Materials, often represented through textures and visual styles, contribute to the perception of realism and quality, enhancing the tactile feel and depth of the digital interface. Ambiance, which includes the overall mood and atmosphere created by these elements, sets the tone for user interactions, making the experience more immersive and emotionally resonant.

I hope people ask about the underlying purpose and intent behind the design. Understanding the "why" behind a design decision is crucial. It’s not just about aesthetics; it’s about solving a specific problem or meeting a particular need. For example, if I've designed a user interface for a mobile app, I want them to inquire about the user experience improvements, accessibility considerations, and the core functionality that the design enhances.

I reflect on the lessons I can draw from the design and how it can inspire my future projects. Great designs can serve as benchmarks and sources of inspiration, helping to push my own creative boundaries and improve my design practice.

My ideal design partner is someone who are competent at their design softwares, is detail-oriented, is a great communicator, have good sense of aesthetics and his/her creativity can inspire new approaches and solutions. Yes, I strongly believe in co-design, especially when it comes to accessibility. Co-design involves collaborating with stakeholders, including end-users, throughout the design process. This approach ensures that the resulting product genuinely meets the needs and expectations of those it serves.

The most influential interactions in my design career have come from a blend of direct user engagement, collaborative teamwork, mentorship, accessibility advocacy, stakeholder communication, and active participation in the design community.

Hooked - How to build a habit forming product

I developed my skills as a master designer through learning, practicing and many trial,error and iterations. Starting with a strong foundation in design principles, I gained hands-on experience through internships and diverse projects, continually seeking feedback and iterating on my work. Engaging with mentors and collaborating with talented colleagues enriched my perspective, while attending workshops, reading extensively, and participating in the design community kept me updated on the latest trends and technologies. Reflecting on each project, focusing on specialized areas like user experience and accessibility, and drawing inspiration from a variety of sources have all contributed to my growth and expertise as a designer.

If I could have a conversation with Nir Eyal, the author of "Hooked: How to Build Habit-Forming Products," it would be a fascinating discussion about the psychology of user behavior, product design strategies, and the ethical considerations surrounding habit-forming technologies. I'd be curious to delve deeper into his insights on creating products that capture user attention, drive engagement, and foster long-term habits, while also exploring the balance between user value and potential risks or unintended consequences. Understanding Eyal's perspectives on the evolving landscape of digital products and the responsibilities of designers in shaping user behavior would be incredibly enlightening and valuable for my work as a designer.

I enjoy being able to connect with more people who are interested and want to learn more about my work. I love learning from different people and backgrounds and how they apply design in their work.

I love purple, city and forest, sushi, and spring.

Several things can make my day great as a designer. Firstly, solving a challenging design problem or coming up with a creative solution that excites both users and stakeholders is incredibly rewarding. Positive feedback from users or clients also boosts my morale and motivates me to continue striving for excellence. Collaborating with talented colleagues, bouncing ideas off each other, and seeing our collective efforts translate into impactful designs is another source of joy. Additionally, learning something new, whether it's a design technique, a tool, or a trend, keeps me motivated and inspired to grow professionally. Lastly, taking breaks, practicing self-care, and maintaining a healthy work-life balance are essential for staying motivated and maintaining creativity in the long run.

I’m definitely bound to be in the creative field. When I was a little child I loved to draw and create art, I even doodled on my test papers and my parents were very mad. I also have a unique ability to empathize with others, discover problems, and find creative ways to solve them.

I believe we will have more advanced technology that incorporates good design, are environmentally conscious, inclusive of all backgrounds of people, and is fun and emotionally appealing.

Yuanyuan, Mingjia, and Xiyan are a team of three dedicated designers, all born and raised in Shanghai, and bound by a shared passion for AI technology. United by our common background and aspirations, we have joined forces to pursue the objective of delivering impactful projects to users. Our team's expertise lies in crafting innovative solutions that harness the power of artificial intelligence to address real-world challenges and enhance user experiences. Through our collaborative efforts, we strive to contribute positively to society by leveraging cutting-edge technologies to create meaningful and valuable outcomes. Our commitment to pushing the boundaries of creativity and problem-solving makes us a compelling and dynamic force in the field of AI innovation.

Design is the art of problem-solving with creativity and functionality. It’s about understanding user needs and creating solutions that are not only visually appealing but also highly practical and effective. Design is the process of turning ideas into tangible products that improve lives.

We enjoy designing digital tools that empower users to manage their lives more effectively. Whether it’s an app that organizes information or a platform that enhances productivity, I find great satisfaction in creating designs that have a meaningful impact on people’s daily routines.

I am Mingjia. My favorite design is a feature I developed during my internship at Google for the Fitbit Mobile App. This feature helps users better understand their workout achievements by providing detailed analytics and visual summaries of their progress. This project was particularly rewarding because it combined my passion for design and technology with tons of my creative ideas to enhance user engagement and encourage a healthier lifestyle. The positive feedback from users reaffirmed the impact of thoughtful design on improving user experience and satisfaction.

I am Mingjia. The first significant design I created for a company, which was also one of my most proud ones, was a design solution for IKEA restaurants in my own country. It was a comprehensive project that included mobile, web, and design systems. It was succeeded in developing and launching, and continuously improves millions of IKEA customers’ experience as well as the nationwide sales in IKEA stores. This project taught me the importance of user-centric design and the impact it can have on a business’s success.

Our team’s favorite technology, of course, is AI, particularly its application in information processing and management. AI has the potential to revolutionize how we interact with data, making it an exciting area to explore and incorporate into our designs.

Our team feel the most creative when we are faced with a challenging problem that requires an innovative solution. Brainstorming sessions with my team, where we can freely exchange ideas and perspectives, often spark my creativity the most.

We focus on usability and functionality. It’s crucial that a design meets the needs of its users and provides an intuitive and seamless experience. Visual aesthetics are important, but they must serve to enhance the overall functionality.

Designing evokes a mix of excitement and curiosity. There’s a thrill in exploring new ideas and the satisfaction of seeing those ideas come to life in a way that positively impacts users. Passions and senses of achievement are my important motivations in design as well.

When the designs are realized, we feel a deep sense of accomplishment and pride. Knowing that our work is helping others and making a difference in their lives is incredibly rewarding.

A design is successful when it effectively solves the problem it was intended to address and provides a seamless and enjoyable user experience. Positive user feedback and high adoption rates are also key indicators of success.

We first consider the design’s usability and user experience. If a design doesn’t meet the users’ needs or bring a great experience while using it, it falls short regardless of how visually appealing it might be.

Designers have a responsibility to create solutions that are not only user-friendly but also socially and environmentally conscious. This means considering the long-term impact of our designs on the environment and society, promoting sustainability, and ensuring accessibility for all users.

It would be evolving towards a more integrated approach, focusing on mix platform experiences and seamless eco-systems. The future of design will heavily incorporate AI to personalize user interactions, while data privacy will become a core consideration. Designers will need to balance innovation with ethical responsibilities, ensuring sustainable and user-centric solutions.

I am Yuanyuan. My last exhibition was my thesis project in school. I am excited to share this project today as it is a passion project developed outside the school environment. I am also thrilled to present this topic, which is heavily incorporated with AI and explores how users interact with AI. This aligns with the future trend of UX design, focusing on AI integration to enhance user experiences.

Our design inspiration comes from everyday use cases and what people have been talking about. To feed our creativity,weI believe it's essential to keep learning, maintain curiosity, and stay sensitive to what's happening around us. As UX designers, it's our responsibility to understand these dynamics and leverage our skills to help the community and the world.

Our design style is highly collaborative and always open to feedback from professionals and users. This approach allows us to learn a lot and draw inspiration from the feedback received, continuously improving my work. The main characteristics of our style include adaptability, user-centricity, and iterative development, ensuring that the designs evolve based on real-world interactions and insights.

We were all born and raised in Shanghai, China, and we came to the US for college. Our hometown, known for being an open-minded place and a hub for new technology, has greatly influenced our values. This shared experience of being open-minded, not afraid of challenges, and highly collaborative is a treasure we deeply value. These qualities shape our design approach, allowing us to embrace innovation while staying adaptable and resilient.

While we haven't directly worked with companies, our collaborative approach remains the same. We work closely with each other, fostering strong bonds and friendships throughout the project. Despite not knowing each other before, we've become a tightly knit team, supporting one another and working smoothly across different time zones. Respect for each other's time and contributions is paramount, especially when working online remotely. Our mutual respect ensures effective communication and collaboration, leading to successful project outcomes.

My suggestion to companies for working with a designer is to prioritize character over experience. While experience is valuable, it's equally important to identify designers who possess valuable characteristics that align with your company's values and vision. Even if a designer lacks some aspect of the experience, if their work reflects the qualities and traits you value, it's worth giving them an opportunity. Look for designers who demonstrate creativity, adaptability, strong communication skills, and a passion for problem-solving. Collaborating with designers who embody these characteristics can lead to more innovative and successful outcomes for the projects.

Our design process involves research, ideation, prototyping, user testing, iteration, implementation, and evaluation. We prioritize user feedback and collaboration, ensuring our designs meet project goals and user needs.

At home, I cherish my comfy chair and standing desk, which support my health and productivity during work hours. I also love my durable canvas bag, perfect for daily use. Additionally, my cat's furniture serves as both a scratching board and a stylish decor piece. Lastly, my wooden round dining table is a favorite, as it's where I gather with friends for memorable meals and conversations.

A typical day in my life starts early with a cup of coffee as I review design news and trends. I then check emails and project updates. Mornings are dedicated to brainstorming and initial design work. After a quick lunch, I refine designs, collaborate with team members, and attend client meetings. Short breaks with jazz or hip-hop music keep me inspired. Evenings are for reviewing feedback and making final adjustments. I wrap up by planning for the next day and reflecting on my progress.

My advice to young designers is to understand your passion and consider the trajectory of the industry early in your career. While many fields currently demand UX designers, the future may favor specialists. Therefore, it's essential to continuously learn, stay confident, and be prepared to pivot as the industry evolves. UX design is still a relatively new field, much like technology itself, so adaptability and a willingness to embrace change will serve you well throughout your career.

From my perspective, the positives of being a designer include the constant challenge and variety in tasks, which keep things interesting and prevent boredom. Additionally, the design field pushes you to continually learn and grow, ensuring that you never settle into a stagnant routine.

On the flip side, this constant evolution and challenge can also be a negative aspect. It means you can never fully relax and stay within your comfort zone, as the environment demands ongoing adaptation and innovation. However, this pressure to learn and evolve ultimately drives personal and professional development, making it a mixed blessing.

Our "golden rule" in design is to always prioritize the user's needs and experiences above all else. Additionally, we adhere to the principle of never overestimating the quality of a design; instead, we advocate for continuous testing and iteration with real users to ensure that the design truly meets their needs and expectations.

The most important skills for a UX designer are the ability to adapt, a mindset focused on continuously testing and improving designs, and strong communication abilities.
My work often expands into new areas, platforms, industries, and even countries. This requires me to quickly adapt, continuously learn, and expand my skill set by learning new software and tools as needed. My design process typically includes thorough research into the target industry to understand current practices from industry experts. This allows me to gain insights to create innovative designs. UX design also requires strong collaboration skills when working with stakeholders and team members. Clear and timely communication is essential to effectively explain the reasoning behind designs and get buy-in from stakeholders. Initial designs are rarely the final, perfect solution. Successful UX designers must be open to testing designs, iterating on them, and continually improving them based on feedback. An eagerness to embrace this cyclical process of refinement and optimization to enhance the user experience is crucial.

As designers in this fast-changing internet era, I learn and adopt new tools on a daily basis. The software I mainly use to design is Figma, Figma Community, and Figjam; I use Notion, Jira, and Google Calendar for product management; Miro, Behance, and Pinterest as mood boards. For books I recommend “Hooked- How to Build Habit Forming Product”. I also recommend following product/UX design podcasts and influencers.

Time management is crucial, and I use several strategies: Prioritizing tasks based on importance and urgency, time blocking my calendar for focused work, using the Pomodoro technique for short bursts of concentration, batching similar tasks together, minimizing distractions, delegating or collaborating when possible, building in buffer time, and continuously reviewing and improving my approach. Finding the right time management tactics tailored to my work style and project needs allows me to complete design work efficiently while maintaining a good work-life balance. And again, no matter how busy the schedule is, effective communication and timely updates with the team is a must.

The duration of the design process can vary considerably based on the complexity of the product and the resources available. For the MVP of Insightnest, our design cycle spanned approximately two months. This timeframe encompassed initial research to understand user needs, ideation and concept development, detailed design work including prototyping and iterations based on feedback, and final documentation before handing off to our development team.

One of the most frequently asked questions I get as a product designer is "What is User Experience/Product Design?" and "Why Product Design?" Product design is the process of creating user-centric products that solve real problems and provide excellent user experiences. It combines research, ideation, prototyping, and iteration to develop functional, usable, and desirable solutions. The importance of product design lies in its ability to ensure products truly meet user needs. By putting users at the center, designers create intuitive and accessible experiences that enhance people's lives. Effective product design also drives business success through differentiation, user satisfaction, and increased adoption.

I’m Xiyan. My most important job experience was designing a healthcare platform to streamline treatment planning for multiple sclerosis(MS) patients. MS is a chronic autoimmune condition with no cure, requiring coordination among doctors, nurses, therapists, and patients. Through extensive interviews across stakeholder groups, I gained deep insights into their unique needs - physical, mental, and logistical. We also incorporated wearable sensors for remote patient monitoring. This immersive research allowed me to create an intuitive, user-centric design that facilitated better care coordination and improved quality of life for MS patients. Seeing the positive real-world impact of this user-focused approach was incredibly rewarding.

I’m Xiyan. My clients include NYU Langone Hospital, Many Startups, the New York West Village Business Improvement District, NYU Ability Labs, and more.

I enjoy all types of design work! Especially projects that involve unraveling intricate systems and multifaceted problems. What truly excites me is the opportunity to conduct in-depth research, generate insights, and craft designs that seamlessly balance intuitive usability, real-world utility, accessibility for diverse users, aesthetic appeal, and alignment with business objectives. I thrive on these multidimensional challenges that require a harmonious blend of user-centricity, creative problem-solving, and commercial awareness to deliver impactful solutions that resonate with end-users while driving value for businesses.

I will continue learning, finding, and solving problems.

I have both done projects in cross-functional teams and as a solo freelance designer. I will also create design exploration for fun if some ideas pop into my mind.

I’m Xiyan. I’m currently designing a human-centered AI research analysis platform. We aim to empower professionals who conduct research to save time from manual work and focus on generating impactful insights and recommendations themselves. It was exciting to see how we grew from 0 to 1, from a frustrating problem we faced as UX researchers ourselves to an MVP solution - and there is more to come. We invite all UX, product, and research professionals (as long as you conduct interviews!) to try our beta version. See if it can save you tremendous time from manual analysis and finding quotes.

People can contact us at

Yuanyuan Song: [nicolesong55@gmail.com](mailto:nicolesong55@gmail.com) | LinkedIn: https://www.linkedin.com/in/yuanyuannicolesong/

Mingjia Yu: [isyumj@gmail.com](mailto:isyumj@gmail.com) | LinkedIn: https://www.linkedin.com/in/mingjia-yu/

Xiyan Wang: [xw1641@nyu.edu](mailto:xw1641@nyu.edu) | IG: @xiyan_christine1107 | LinkedIn: https://www.linkedin.com/in/xiyan-christine-wang-72357916b/

We are always looking for opportunities to design, so if you are interest, feel free to contact us!