Interview with MrSmith Studio

MrSmith Studio is a Milan based design studio active since 2005.The holistic approach to the project based on the “design thinking” method allows the Studio to thrive in all ventures, satisfying the innovation needs of clients from a variety of fields.The Studio members’ different backgrounds and skills contributed to build a team able to face with enthusiasm and different points of view every new project.Curiosity, elegance, meaning and approachability are elements of the synthetic design process to which the Studio is committed and appreciated for.The Studio’s mission is to empathize with the client, motivate it and strengthen its brand identity.Since its early days MrSmith Studio deals with industrial, furniture, lighting, packaging and graphic design.

Design is the ability of giving answer in a single project to the three main topic: human, business and technology.

Projects that combine innovation with human factors are the ones that I like the most.

My most favourite design will be my next project. This is the attitude that I like to have in my job for a continuous improvement.

Medito Lamp for FontanaArte

I like all materials and I like to explore all their characteristics and properties, but if I have to chose one, I may say glass.

I'm not creative, I'm effective.

I focus on the right balancing of all aspects of design.

Relax. If a project does not express relax it means that I'm doing something wrong.

Fulfillment

The right combination of human, business and technology factors.

The "reason why" of the concept.

Main responsibility of designers for society and environment is to let customers focus on society and environment issues. we can not do it for them, but we can help them to think about it.

This is a too general question.

I don't do solo exhibition, my latest project has been exhibited during Salone del Mobile 2018 in Milan.

As a designer, my everyday life is my inspiration.

I may say that my stile is clean, fresh and up to date.Clean means that there is nothing more than what is really needed.Fresh means that my projects are optimistic and with a clear placement.Up-to-date means that all of my projects are designed considering recent materials and technologies.

I live in Milan, hometown of the Italian Design and for sure this background has affected my designs.

I always try to establish a good connection with companies I'm working with in order to collaborate on multiple layers.

The more information a company is going to share with a designer, the more the project will be a success. So the topic is not how to select a good designer, but how to create a good connection with a designer.