Interview with Nobuya Hayasaka

arica design inc. is a design production company specializing in advertising and branding. We plan, design, and produce a wide range of projects, from concept design to logos, videos, web, interior design, packaging, and more. Because they can art direct entire brands, they are able to provide consistent and unified designs.

Design is a means to an end.
It is a method that can be used to fulfill all kinds of desires, such as "I want to sell products," "I want to attract customers," and "I want to look cool.

I like designs that surprise and make you aware. I want to create designs that are not only beautiful, but also allow people to discover the meaning behind them and move them to think and feel.

“Victory 1945”
Antiwar Posters by Graphic Designer Shigeo Fukuda
Fukuda’s best-known works, features a projectile heading straight at the opening of the barrel of a cannon

Posters for company-sponsored events

I like paper and printing. The texture and presence when you touch it, which is not present in digital art, is important to me.

I feel creative when design actually moves people and society. I think the most creative thing is to create designs that can influence human behavior and social trends.

I focus on "what can be accomplished" by the design. I believe that a good design is one that can realize its purpose.

When I design, I have both the emotion of pure enjoyment in creating and the logical thinking to achieve results. When the former emotion is greater, it becomes just a road trip and I can't do a good job. On the other hand, if I only create with the latter thought, I will not be happy myself. The most ideal state is when both enjoyable emotions and logical thinking exist in balance.

There is both a sense of accomplishment in completing the design and a sense of uncertainty as to whether the design will be successful.

Never stop improving.
Even if my first design does not produce the ideal results, if I find the causes and areas for improvement, modify them, and keep trying, I will always come close to success.

I think it is important, of course, if the design is simply high quality and beautiful. However, I believe that the criterion for judging whether a design is good or bad is whether or not it can achieve its purpose.

I have never thought about such a big social issue because I believe that designers are supposed to do their best to fulfill their clients' requests. I hope to make society richer and happier in the process of realizing the client's requests.

As a means of communication, I don't think it has changed over the years, but I do feel that the realm of design is expanding. I think that even the general public can now easily engage in design in a wide range of genres and fields, such as lifestyle, art, virtual, product, etc., and it is becoming more generalized.

In May 2022, the Japan Typography Yearbook Works Exhibition was held in Tokyo.

My inspiration comes from client research.
By listening to the client's commitment, vision, what they value, the characteristics of their products and services, the competition, and the characteristics of their industry, I develop thoughts and ideas from these interviews.
The hints for design always exist within the client themselves.

My strength is my ability to do total brand design. I can do not only two-dimensional graphics, but also video, motion graphics, interior design, web, packaging, illustration, product, advertising, and any other design related to branding. With this multi-disciplinary skill set and total design as my weapon, I am able to provide consistent branding from start to finish.

I live in Japan and am familiar with Kanji, Hiragana, Katakana, and Alphabet typography. The originality of Japanese design comes from making use of these multiple types of typography.

Sometimes we work on projects in collaboration with other professionals such as photographers, movie cameramen, web programmers, architects, etc. They bring ideas and sensitivities to my work that I could not produce on my own.

I think companies should share their visions, thoughts, objectives, and goals with designers without interfering to specific expressions. As long as there is agreement on the goals to be achieved, it is better to leave the creative part to the designer, which will lead to better results.

I start by asking detailed questions about the client's characteristics and the characteristics of their products and services, and then I identify the elements that will serve as the basis for ideas. I then combine them to create a design.

1. Colored pencils
2. pen tablet
3. 3D modeling set
4. iPhone
5. Macintosh

A day to create designs that people around the world will love.

More than the acquisition of skills, it is important to have experiences and experiences that hone one's sensibilities.

The good side is that you become good at communicating something through objects.

The bad side is that you may put too much effort into making things and neglect the rest of your life.

Balancing sensitivity and reason.

In order to create originality, we must listen to our inner senses and feelings. I design sensitively by freely drawing lines and searching for shapes that I truly find beautiful.
Then I verify if it is a logically correct design or not. I ensure the quality of the logical design by calculating ratios and comparing and verifying samples side by side.

Doing both of these two aspects is my design rule.

Translated with www.DeepL.com/Translator (free version)

Continue to hone your professional skills and don't lose touch with the general public.

Notebook, pencil, eraser.
Mac and Adobe applications.

I am somewhat poor at time management.
But I do organize my priorities and adjust the time I spend on projects.

I can't give you a general answer because it varies greatly from case to case.

How do you come up with design ideas?

I came in last place in a design award competition that I tried for the first time as a working adult. The frustration I felt at that time inspired me to work harder in design. The experience of defeat made me stronger.

Companies, restaurants, stores, inns, brands, etc.

Same answer as question 04.

I have the strongest desire to master my current job. However, in addition to designing to meet the client's requirements, I would like to sell the work I create freely.

I work in a team.

Please visit my website for my design work.
http://zwoo.jp/

Instagram: @nodesigne
https://www.instagram.com/nodesigne/
http://zwoo.jp/

No, there is not.