Interview with Noel To

I'd like to left my "stamp" in the market.

I choose to become a designer.

Art installation.

Need to work independence & responsibilities.

How to present/deliver the story/message behind the project.

Use comfortable & the message can develivere to user in good way.

People like to improve the quality of life through the good design of the product.

A relaxing space for myself.

Many. e.g: art museum, school, renovation of heritage building...etc.

Use the eye, ear & link with the mindset in a good combination.

Jaime hayon, Thomas heatherwick

Jaime hayon, Thomas heatherwick.
There has a strong character in their project. Also, good message delivers to the people.

The Parkland hotel, we can achieve the super low budget & keep the idea we like to present.
Also, the market effect is good. Refer to client's information.

Keep listen & learn from different people, even the people are younger than us a lot / other industries. Is need to keep open our mind to try the "new thing"

The design is a tool/skill to present the story of delivering the message to people.

Our teammates.

Our teammates.

Keep our style success in the market.

A good image / even a sketch.

We currently working on some hotel projects. We expect some project can be related to more art installation.

Deliver the message to people successfully & left the personalities stamp on the market for a long time.

A good design can improve the living standard & create the quality of life.

A hotel project, need to work with some local artist. How to merge their artwork with our design.

the 7-paperholic exhibition. We can deliver the culture message to the people successfully, also present the old element in a new way, this is a really interesting project.

It will be using a lot of computer technology (e.g. 3d printing / CNC machine...etc). Also, the "green" element is important as well.

Computer technology & green idea.

It depends on the scale of the project, normally ard 3 years for a hotel project. we major working on the hotel project.

Keep to have a lot of communication with the client first, need to understand the background & design clearly.

Enjoy the "painful" of the creation.

Not really.

Need to know clearly the background, make sure what we need to design/ want to design, after that, keep research a lot of information along with the idea and make development. (e.g. work on some study model in computer/sketch)

AutoCAD, 3ds Max, SketchUp, Pen/pencil and sketchbook.

We like to use natural color, e.g. wood material/marble. It will easy to make people feeling more comfortable.

We hope that they ask about the idea before we create, how is the story behind.

I will think "can I do this?" after that will like to know the story behind.

My current team pretty matches with me, we already working in co-design.

Some artist we worked before, he calls "Prodip Leung" he is a great artist (Illustrator) in Hongkong. which we learn a lot from him.

Keep learning during work with different people. Do not just focus on keyboard & mouse, keep picking up the pen/pencil.

JB Straubel

Yes, it had to be famous, if without enthusiasm for thinking.

Color to be black & white, like the cities in Europe (Italy), because there have a strong history of background & appearing the maintenance of this culture. Food should pizza. "Thing" I will say culture. About band......."Officine Panerai"

Sometimes client's will reject the ideas, but the idea was announced by their previous decision making. But they will ask us, who make the decision, we answered this is an embarrassing question.

Keep learning & practice, do not just seating on the desk.

My mom always yelling and asking why I always daydreaming.....maybe this is one of thing can be obvious.

After thousand years........human maybe loss the basic instinct, become A.I. person.

SOMETHINK is a new studio working in architecture and interior design. Established in 2013, the studio was formed on the basis that good design should be ever-present and not just limited to the few.SOMETHINK has a wide range of experience, designing at all scales for private and commercial clients across the residential, retail, leisure and workplace sectors. The team develops close relationships with clients by providing support and advice throughout the project cycle, and when required, advice on how best to interpret their brand identity in the design of their spaces.

“Design” we will name is a “skill” to present the history/story of the “product” we create.

Hotel / F&B / Architectural / Furniture / Art

Jaime Hayon, Thomas Heatherwick

The name “SOMETHINK”

Discussion with people during in being bored time

We care about the history/story behind the project. Also what kind of message we like to show to people.

Try to enjoy the "painful" - the process of the creation.

Feeling exciting when the client/market appreciate your design /afford.

A strong reasons/story to support your creation.

The story behind.

Do not keep thinking to create something "new", many elements can be re-development / re-create.

Nowadays, the computer technology is growing up so fast (e.g. 3D printer), we think the future of design will be mix with technology/science.

The A design will be our first one in this year

Our idea comes from the living environment, memories happen in our life.

Contemporary / Comfortable / Fun

We are living in Hong Kong, the city made us feeling the energetic & quick reaction.

Need to under the time schedules & budget.....sometimes feeling tired of fighting for more "benefit"

It depends on the personalities match the company style or not, also the good design needs to be work independently & responsibilities.

After meeting with the client to know more about the project background & design brief. Start to research the "story/history" of the idea we suggest. Keep discuss & work with companies/clients see any input from their side. Sometime we need give up something, sometimes we need stand up to fight for something.

Sofa / art work on wall / bed / floor lamp & pendant

Try to enjoy/learn from this "game".

Responsibilities, use your eye.

Positives: Can leave your stamp on the market.Negative: Sometimes need to give up your gathering time with your friend/family.

Do not forget the reason for your design.

Pen/pencil, sketchbook, SketchUp, AutoCAD,3ds max.

Do not hold too many tasks on your own hand.

Will be around 4-6 weeks for the design stage.

Is too expensive, any cheaper?...............

Art installation. Less regulation of client.

Develop more art element project.

Yes. We have a different partner to in-charge of different "categories"

info@somethink.co