Interview with Ozestudi
It is a study with a wide experience that is based on the contribution of efficient solutions that always seeks to satisfy the concerns of the users and the needs of the industry and the market.
Design Legend Interview
6 May 2018
The design team is made up of very diverse academic profiles that correspond to the study plans of each professional and their age. A fact that shows us how over the years the teaching of design has been losing humanistic strength in favor of submitting to the accelerated dynamics of current societies and its tremendous bias on things.
Despite this, the vision of the older designers continues to compensate for the lack of depth of the newest.
Despite this, the vision of the older designers continues to compensate for the lack of depth of the newest.
We all agree on the enormous passion we have for design. It is a fact common to most designers.
We study in a vocational way motivated by a huge interest and curiosity about the world that surrounds us and how it is manufactured. Design is a very tough discipline despite what people may think about the frivolity of some. Perhaps for this reason we designers are forced to have passion. Without it, the road would be too difficult.
We study in a vocational way motivated by a huge interest and curiosity about the world that surrounds us and how it is manufactured. Design is a very tough discipline despite what people may think about the frivolity of some. Perhaps for this reason we designers are forced to have passion. Without it, the road would be too difficult.
As we have said before, without passion, design is difficult to implement and for this reason, the vast majority of designers are in this field on their own initiative. We rarely study design by mistake. Another very different thing is that, once we discover what the design is, be what we thought it was.
The fantastic thing about design is the opportunity it offers you when facing very diverse sectors and industries. In this sense, we like to design all kinds of objects and products because of all of them we learn and enrich ourselves culturally very much.
We would not define ourselves as a legend, nothing could be further. But we will not be very wrong if we say there are no shortcuts. The only way to design, to really design, that is, to have real projects for real clients, is based on constant effort. So we would say to all the young designers that it is a marathon rather than a sprint race, that they prepare and do not lose their strength.
Possibly the vision. Have a particular vision that allows a particular interpretation and consequently to offer always differentiated solutions. And also understand that the design is detail and function. If a design does not give us anything, it is not a rewarding experience, it does not do anything good.
A design is good for the design when two situations occur. On the one hand, design always provides a solution that satisfies a human, physical, functional or spiritual need. And for the other that contributes something so important that it generates in other designers the possibility of making a new design.
Above all, mainly, the sectors that live by design. Obviously, a good design is always an investment because it allows to modernize the industry, move the market and obtain benefits that go beyond the sector itself, benefiting an entire society. Design is not just an investment for the industry, it is the best investment.
Our particularity is that we feel very comfortable using the design for what was created. I am open to all types of projects for all types of clients and users. So we do not have a preconceived desire about a particular project. That said, it is clear that working for customers who pamper the product and who live design as a way of life is always more rewarding.
This project is always to come. Doing what is not to blame for ending passion.
Work, work and work. With this dynamic you always achieve results.
They are too many, from the classics to the most young talents. It is the magic of design, totally new, designed for all ages and all times. And from all of them you learn.
A few years ago, when we were younger we were more iconic. Today the truth is that we admire the pieces of the most anonymous designers because they compose our daily reality, that of our house, our city and our most daily context. Today we would talk about pieces that do not have a signature.
All the designs we have made have been satisfied with the needs of our customers and that is why we are proud of all of them. There is no design studio that has projects projects hidden under the carpet. All of them involved an effort, they provided a solution and we are satisfied.
We repeat a lot, but there are no great secrets. Have passion and dedicate a lot of effort. That or get lucky directly, ha ha ha ...
Architects, for example. Although it is a very hard field, both academically and professionally.
We understand a design that is very focused on solutions. So that we exercise as an intellectual dynamic that accepts human needs. It is very mundane but it is sincere.
Each and every one of the clients we have had, it does not matter if they are big or small, all of them. Each one has allowed us to learn a little more, have experience and understand our own work. Without a doubt, customers are more important and not strictly in a commercial term, that too.
Ha ha ha ... we're still nothing ...
We are still students. In the design there are few truly teachers, the vast majority, in which they include us, we are still apprentices.
The project presentations are truly important. Many designers neglect this aspect but it is fundamental. They have to take care of them a lot, give maximum information and know that the first thing the client will see is what will mark their future decisions regarding the project. That they take care of them to the maximum.
We are currently working on 9 very diverse projects such as a children's backpack, a machine for the construction sector, a new element for the installation, a rodenticide ... As you can see nothing that the other has with the other ... It is what fun.
Continue designing. It seems an easy answer but in reality it is very difficult to design, that is, to have good clients and a commission. Companies that pay and bet on the design. Especially in some countries such as Spain, for example.
What a sincere sea in its solutions and above all very rigorous. Everything that may well have a positive impact on the entire professional design sector. Doing it well adds up for everyone.
It is an economic sector more. In this sense, design is fundamental for the growth of a society. Beyond this pragmatic aspect, design makes our life more comfortable and also makes us happier. Who does not want to live in a happy society?
As we have said before, we have many projects on the table. Everyone learns, especially those who come from sectors or fields that do not live daily. So we all get excited.
We have to recognize that the first projects were the most important, because the children who opened the doors and the most difficult doors to open. There are also some design and help designs that are also recognized in design awards.
What we are going to say now may seem an incongruity but what is more important for the future of design than traveling back to its past. Retake the importance of the function and things well done.
Today design is a field that is closely linked to technological advances, for this reason the design will go as far as technology and reach where the human being is strong.
We all know, although it is something very negative, that many designers only make drawings and that the solution falls on other customer's equipment. But the purpose of design and design is the solution and for this reason a project, and more when it is innovative, takes a long time. Of half two years.
Every design project begins with an information phase. The more extensive and detailed this stage, the more successful we will have in our solutions. The secret is not to look only for what seems to need to try to see there.
To break stereotypes we can say, because it is true, that we lead a normal life. Like any other professional and work routine is also important when effort is such a large element in the results.
It is the eternal dilemma. What does the design change bring? The society? Is it the design that changes society? With trends, the same thing happens, sometimes with trends that change the design and others that design sets the trend.
Every day is more important. New tools such as modeling software or 3D printing allow you to save time, be more precise and have more guarantees. Despite this, the pencil is still the fundamental tool because it is the one that connects the brain with the paper.
As we have said before, pencil is the most basic thing but we have quite standardized design software. I will not tell brands to not advertise, ha, ha, ha.
These elements end up composing the final design. As part of it, everyone is important. They allow one or other solutions and generate the details that make a good design.
We like it more than they use it. But as we are prepared for all kinds of questions. The important thing is always to have answers.
The good design of other colleagues makes us feel very good. We feel that we are part of a sector in which great things can be done.
It is very difficult to design in a group although we have to do it. In the end, it is important to know more, delegate and recognize the ideas of your colleagues if they bring the best solutions to the project. In reality it is to focus all efforts on the results, wherever they come from.
All people modify things, even in a very small portion. All those who think working within the academic project being part of the project.
Many, though not exactly, have their titles in English and say nonsense.
Step by Step. Each project supposes a learning that improves the next project. In the end, they all make up an experience that gives you a certain mastery.
With the great current theorists, Maldonado and Bonsiepe but also to be able to have a quiet coffee with the Bauhaus components. Definitely.
The awards are part of a public recognition that help defend their work against those who know less about the design sector. But the greatest merit or recognition must always be from the client.
Many, each of them in its right moment and measure. Having unmovable preferences does not allow us to enjoy new things.
Not all the secrets of the profession, ha ha ha ... The best thing is for everyone to discover their own.
Our responsibilities as designers do not allow us to enjoy many times the daily life of our work. The moments for the enjoyment coincide with the completion of the projects or when the clients are satisfied. Also win a prize, ha ha ha ... thanks for the A´Design Award.
When a child never has anything clear.
This if we have it very clear. Within the years only 99% of what we know today is to be recognizable. The world will change a lot. Partly thanks to the designers. Let's keep that in mind when we pick up the pencil every morning.
We have already told many things! Ha, ha, ha ... a very, very big greeting! Thank you
Designer Interview
6 May 2018
The vocation about design came the day when I asked myself if everything around me; lamps, street furniture, lampposts, parking meters, etc ... was thought by the same person, that is, by the same professional. Researching in the public library of my city I discovered that yes. That this work was the work of an industrial designer. I started reading books about design by Bruno Munari, Maldonado and Bonsiepe and started a vocation that I would never abandon again.
I studied industrial design with quite classic academic plans, which instilled in me a vision for the function that is implicit in all the works that come out of the design studio.From ozestudi what interests us most is to offer viable solutions to our clients. We do not believe in a superficial design but above all of depth, reality and pragmatism.
It is a complex question. Quite possibly each of the designers will have a different answer. I have fought for many years so that the answer must be common to all in order that we all know what our responsibilities as designers are. In my personal blog you can find theoretical papers on the subject but to answer your question briefly I will say that design is primarily communication and problem solving to offer functional results.
Design offers the designer the opportunity to learn a lot from the development of the project. We have to discover worlds that until now were alien to us and for this reason the great wealth of design is to be able to work in a great diversity of different projects. So I feel comfortable designing any product and I especially like those typologies that I have not yet faced.
It may sound strange but I do not have any favorite design, at least mine. They are like children and everyone is loved equally. They all posed great challenges and I had to face many problems so all of them are, in one way or another, admirable. At least for me.
Well, a display for candies. In 1998, I won a design contest for a large Catalan company and after the contest asked me to design several products, including a candy display.
Each product requires its correct material and technology, I have no initial preference and it is the costs, the structure, the needs of the object itself that lead me to select materials and technologies. I have worked with most materials and processes which has enriched me a lot at a technical and decisive level.
When I have less freedom of project. When the briefing of the project is very restrictive you have to be really creative to surprise the client.
The concept is fundamental. Surprise and innovate But once the project line is established, one of the most important aspects is the feasibility and optimization of resources for its correct manufacture.
The design process is a road full of curves when it comes to emotions. You go from the initial euphoria to find the concept to the biggest concern until it is manufactured, going through the frustration of not solving many times certain aspects or the joy of solving problems in a very creative and simple way.
Satisfaction for the work done. But it is not my own satisfaction but I feel this emotion because the client feels the same. A joy that lasts little because the next day another project awaits.
It depends on many factors, many. And not only that in which the design is responsible, but also the marketing strategy, the market, the commercial campaigns, the development times, its launch, the user.
This answer if I have it very clear. If functionally they are well resolved, if they are optimized and adjusted so that their manufacture is the most correct and if they are motivated by a real need and not imposed by the market.
There are many. The product partly depends on it. You must select the most suitable materials, recyclable and above all make the product last a long time, that can be processed later for recycling processes and that is consistent with the environment and human being. Now, many of the great evils that the products provoke are also the consequence of other strategic participants.
It worries me. Much depth has been lost and the theory hardly matters. The academic plans have divided much the design in specialties and a certain general vision is lost. New areas such as marketing or advertising have taken over and use it at your convenience.Today the design is excessively superficial and is very subject to the market.
I exhibited in 2017 in some countries of South America the product "KOMOMETRIC OF BOOMER" in a collective exhibition. The next will not be when it will be.
My inspiration comes from two pillars, information and work. There are no more secrets.
I want to believe that I lack a style in favor of each project responding to its own needs. For this reason, it is the functional, structural and proposed materials that ultimately shape the products. It is the analysis of needs and solutions that truly draws the result.
I'm from Catalonia. It is a country in Spain with a great industrial and design tradition. I feel fortunate because culturally it is a very rich country that takes great care of the creative value. Here we have the oldest school of Design and many years of design tradition.
Fortunately, companies usually contact me. I have not had to do commercial campaigns.The deal with the client is very close and is based on trust and focus all efforts, on both sides, to give the best solution to the project.
All companies, to a greater or lesser extent, need design and designers. You have to talk to them clearly. Tell them that design is a competitive value with which they will improve their economic results. Which company does not want this?On how to select their designers, I would recommend that they always try to give opportunities to the youngest and above all that they look for those professionals who offer them more guarantees of solution.
It is separated into stages or phases that roughly are: Information phase, ideation and concept, definition, prototypes and realization.
They are pieces of anonymous design but they make my life more comfortable and simple, objects or products as normal as the sofa, shower, my kitchen, my television and my carpet, for example.
My days are the most normal. Like any other worker I am subject to schedules and depending on the project phases in which I am, I can be drawing, modeling on the computer, analyzing information, visiting suppliers and industrialists, reviewing prototypes,...
That they work hard and that they never lose the illusion. That they be honest, responsible and rigorous and that they always wait for their opportunities, they will have them and while maintaining these guidelines, they will very likely take advantage of them.
Positive is the great learning that design allows you. And the opportunity to be at the beginning of things. But it is a sector under great pressure and sometimes it is not easy to work with calm, time and freedom.
Without reflection the design does not exist.
Think, have the ability to express ideas through drawing and be decisive.
The essentials are the brain and the pencil. From here a good 3D program helps and all possible technology is little, ha,ha,ha.
It is true that the design is sometimes slow. Fortunately I suppose having always more of a project on the table so when one does not advance I can work on others.
Not all projects are the same but in my 20 years of experience, on average, the vast majority take about two years to finish.
Ha, ha, ha ... And what does an industrial designer do?
Almost everything I have learned as head of design at the Catalan company Alutec del Vallés, dedicated to the manufacture of furniture for hotels. It has allowed me to know at first hand a myriad of technologies, materials and processes that I have been able to apply in other projects other than furniture.
I have clients of all kinds, from small entrepreneurs, entrepreneurs to large multinationals. Among them I can highlight Unilever, El Corte Inglés, Derbi, ChupaChups or Lékué among many.
All the phases that make up the design process are interesting and all have their things in place. Although as I get older, what bores me the most is making plans! Ha, ha, ha.
After having overcome the severe crisis that has plagued the world over the past few years, I only hope to continue to have the confidence of my clients who have allowed me to design since I finished studying design.
I work both as a team and alone.
As a professional I can not reveal much about the projects I'm dealing with but I can tell you that they are a machine for construction, an object for children in the children's sector, a vacuum cleaner, a rat poison, HI END equipment, a product for fitness and some more, ha, ha, ha.
With a simple mail or a call. My data is on the study website. I thank you in advance for the calls! Ha, ha, ha.
I do not have much more to say. I just have to thank them for the opportunity and for their work regarding the promotion of design. Thank you. Greetings to all.