Interview with Parham Elahi Doust
Parham Elahi Doust is a multidisciplinary designer and founder of MODAM Section, a Tehran-based design practice working across architecture, product, and cultural design.
Designer of the Day Interview
15 July 2024
Its my 8th year that i’m working as a designer, started to be a designer in a architecture company and shortly after i’ve joined the company as a partner to focus on designing villa homes. I studied architecture for my bachelor degree. In completion of my background studies in liberal arts as a hobby i found that design could start from people so i studied anthropology for my master. 4 years ago i started my own design studio MODAM section, an human-center design studio that focuses on nothing in particular but creating a narration behind everything
Making something from nothin or changing things to be more suitable and more accurate to its purpose and user’s requirement was a passion that i always had, i used to customize everything that i had to be more mine. Studiyni architecture made an opportunity for me to work on real world as a designer and it started a way of thinking in me that never stopped until now. It becomes my passion because designing process makes you know how to live and deal with life and other things in and around it
Getting deep in the main need and requirement of the user of the project or product, the reason of choosing it or its lacuna.
I should confess that in each project that i starting to design i’m getting confused and nervous because i don’t know when where and how should i start the project, but starting the process and thinking and knowing the main need will change the whole emotion to an active and joyful feel like a rush of blood. This is the moment that you can say yourself that ok, it’s started, just guide the boat to its destination
Interview about Sorkhab Packaging Design Interview
Interview about Hypnoss Floor Lamp Design Interview
Design Legend Interview
14 July 2024
I studied architecture for my bachelor and anthropology for my master, in the way of knowing design i realize that design could start from the people
Inquiry and horizon that design could answer, and in the way of it you will find your way of thinking in life
Maybe both, because i chose to be but in continue you can feel a inside a craving and force that lead you to stay designer
I used to be focused on architecture especially villa houses but in my last 3 years i’m focused on nothing special but creating narrative behind everything
To not stop the monkey side of their brain, you should be always ready to gain from everything you are living with
The way that they think about design is the difference
It’s a moment in the process that you can feel it from inside
Good design means good answer, answering to a need or a requirement
Magic, design is about a moment that happens when you are passing a process and then TA-DAA!
Always, when i want to start designing i feel an emptiness, like that it’s my first time to design in my life, so i will look for inspiration and learn from design masters on that moment. Each time something in between of my way of thinking and the design purpose catch my attention.
To try not to be just a good designer, and try to exercise their mind to stay as curious as a child
Design means answering to me
Anthropology and liberal arts study, it changed my aspect and POV of the design
I’m working on a furniture collection inspired from dinosaurs, they are the most illusionistic real animals that lived here before us and i want to bring their proportion and singularity to home funitur
Always i’ve got nervous in the first steps of designing every single project that i had, because i feel that i know nothing, not to know when, where and what should i start from? But starting the process will change it, always
Technology is a tool that it can enhance your design, you should subdue it
Colors are the missing part of the design these days, after the modern era and minimalism design focused on functionality and we lost the soul of colors in our belongings, it makes us a conservative person in our decision makings, choosing colorful clothes and furniture needs courage that we need in our every moments of our life, coloris the game changers
Designer Interview
22 January 2024
making something from nothing is a passion that can lead you to be a designer
MODAM section in a human-center design studio that focused on emotional relations between users and the products. We think that the economical aspect of modern industry made us be a consumer. Consumers are full of diversity. We think about emotional bonding with our daily use products.
Design means to answer, answer to the needs
I like to answer every question that appears in my way
Hypnoss floor lamp is lighting made from scarped Vespas found in the repair shops. I bring them back to life in another serving form. As they lit up our way home now they can light up our home
I designed a showcase display for a pet food company
I love material's touch feeling. the coldness of steel, the warmness of wood, and the sharpness of colors on everything
When I find the first real question about the projects
I focus on the user experience during design, I always imagine the design on the use position and how people think/feel/act with them, It is my unit.
I have a rule, I will continue designing until I feel an increasing heartbeat or excitement about the result
Of course, it is an exciting moment when you see your design in real life
good feedback
Its character, if it is designed for its function you need to judge it in this way and so many other reasons
A designer could help the improvement procedure
Design is the future, you cannot predict its future because it is the future
I haven't had an exhibition before but I think the next one is my design in the A'design award exhibition 2021
It depends on the design's questions. some answers are from my scattered studies but I always dive into the images of the keyword that I write about each project
Emotional bonding with the products. I like to see the people selecting my design because they got different feelings in their interaction with them.
I live in Tehran, Iran. As living in an underdeveloped country you always face too many unanswered questions and uncertain problems that you should find your answer to it. It can develop your will to find the best answers for yourself and others if you could switch your viewing angle.
First I will read their documents about the project then I think about the whole thing from first, the reason th
I think they should select a designer by the designer aspect and let him/her think on their side. They should see the designer on the same side.
I always use A5 papers and write down everything that comes to my mind on them and show their connections and add details to them in the design process
Mostly I live over the night, I need my solitude to focus on subjects. Over the night you can feel free from ordinary daily communications and social life.
As I said the golden rule is to continue designing until you feel your heartbeat
Changing view angle and perspective, a designer should look at the subject from many different aspects
I develop my design myself but at some checkpoints, I ask my friends (designers and non-designers) to give me a feedback on them
On my email: Parhamelahi@gmail.com
and my WhatsApp number 00989352227257
and my WhatsApp number 00989352227257
Interview about Hypnoss Floor Lamp Grand Interview
Interview about Sorkhab Packaging Grand Interview