Interview with Paulus Kristanto

The journey of being a designer started when I was in college of Petra Christian University, Majoring Visual Communication Design, Faculty of Art And Design. There my skills and skills are sharpened and developed. Also, the experience is also a precious teacher.

First, and back to basic is sketch. I made the concept and design in a rough sketch form. Then apply it in digital. Of course, tool or device is helpful to make execution the design. And reference also serves as an insight into the design process.

Just be happy and relax. Sometimes I feel my adrenaline when the deadline is getting closer. But it's normal.

The aspect which became my background to be a designer is because of passion and talent. Since childhood, I love drawing and painting. So I pursue what has become my talent since childhood.

I plan to keep producing works that are qualified, fruitful and can be useful for others. And my dream is when my work is appreciated and may win an Oscar someday.

Keep learning and stay humble.

Keep practicing and learning. Add our insights and knowledge as a designer. Don't forget to be happy.

Every day I regularly exercise and love fitness in addition to my work as a designer. All must balance between work, sports, rest and our health.

Knowing what the current trends are is essential in which we create a design or design that many people like right now. Reading reference from books, internet, friends, and others. Inspiration and trends can be from anywhere.

What makes a project well designed is must include innovative, functional, useful, aesthetic, intuitive, honest, long-lasting, user-oriented, unobtrusive, and valuable business.

I decided the design is ready is when a project is mature in concept and execution. Both are important.

For me, every project is the same portion. I am preparing everything to finish everything well. Whether it's a small or big project.

Nothing favorite. But I like Andreas Preis, Amanda Mocci, and Mike Campau.

I love music. Fitness is also my lifestyle. When I design, I like music that can improve my focus. So quiet music is my favorite when it works. I live in Indonesia and love Indonesia culture. Both food and life.

My work culture is giving the best. I also like philosophy "Less Is more."

Produce a design that can be useful to others.

A Design Award helps me a lot known around the world. Got promotion and very positive so I can collaborate with some famous brands.

AIUEO Production is a brand of audiovisual production, promotional media and all about visual communication design. We are graphic design based in Indonesia, which has expertise in brand identity, photography, digital art, etc. We present as a creative solution that is effective in achieving the goals of the business.

The design is not just what it looks like and feels. But that how it works.

• Branding • Logo Design • Print Design • Label & Packaging Design • Game Design • Graphic Design • Web Design • Illustration • Advertising • Photography

Make and build the brand logo, visual identities because we learn about the concept and execution, both it's important to produce great design.

I designed company profile for Golden Life such as logo company, stationery design, brochure, product catalog, packaging design, printed design, etc.

For Designing, I love to use Adobe Creative Cloud.

I feel the most creative when the deadline is getting closer, or create a design with a comfortable place.

The visual design focuses on the aesthetics and its related materials by strategically implementing images, colors, fonts, and other elements.

Quiet, comfortable and just be happy.

What makes a design successful is design must include innovative, functional, useful, aesthetic, intuitive, honest, long-lasting, user-oriented, unobtrusive, and valuable business.

I consider design as good.

Designers should be useful and inspiring.

With the rapid advancement of technology, it will also affect the design field that will continue to evolve.

Invitation 2015, "The Beauty of Nature," Brick Lane Gallery, LONDON/UNITED KINGDOM.

Inspiration can come from anywhere. Can be from the neighborhood, friends, other designers, or from social media. I feed my creativity by reading a book, article, join a community of designers/artists. My source of inspiration is reading books.

My design style is simplicity. Simplicity is the keynote of all true elegance. For me, the design must be aesthetic.

I live in Indonesia. At least in my design, I incorporate some elements of Indonesian culture aim that Indonesia is better known in the worldwide.

I was a freelance designer, but I also accept the job of several companies.

Companies should work with designers who understand the principles of design. Companies can choose a designer to select whether the designer understands ten rules of composition of design, have a right attitude, and anything else.

Collect information - Brainstorm and analyze ideas - Develop solution - Present your ideas to others for feedback - Improve on your design - Define the problem.

Lighting, Furniture design, Decorative design, Wall art, Kitchen accessories.

Choose a job you love, and you will never have to work a day in your life.

Do what you love, and love what you do.

Being a designer is a choice, and not everyone supports you to be designer.

01. Find Your Focus. 02. Direct the Eye With Leading Lines. 03. Scale and Hierarchy. 04. Balance Out Your Elements. 05. Use Elements That Complement Each Other. 06. Boost (or Reduce) Your Contrast. 07. Repeat Elements of Your Design. 08. Don’t Forget the White Space. 09. Align Your Elements. 10. Divide Your Design Into Thirds.

Creativity.

I love to use Adobe Creative Cloud software. Other equipment is a drawing tool, colored pencils, watercolors, brushes, Wacom, and other devices that support my work.

Always divide my time between designing, time to exercise/workout, socialize with family and friends are essential.

Depending on what the project.

How much it costs your design?

All job experience is essential but got A'Design Award is something memorable.

Golden Life, WIM, Fully Furniz, Warung Leko, Sportofit, Delirious Games, Shelping.com, Terateen, etc.

I love my job as a photographer because I can work and travel.

I want to create new works. Got a job opportunity from big companies and always be better.

I develop my design.

Contact Person: +6282234703888. Partnership / Business Inquiries / Project Commision: aiueo_production@yahoo.co.id