Interview with Qichao An

Becoming a designer has been a lifelong aspiration and pursuit for me. My interest in art, architecture, and design runs deep, propelling me to choose this career path.

My passion for design originated from a quest for beauty and a desire for creativity. From a young age, I was deeply influenced by the environment, architecture, and artistic works around me. I enjoyed observing the forms, colors, and structures of things and how they connected with people's emotions and experiences.

The journey to becoming a designer was a gradual process. I chose to undergo specialized training in brand design and obtained relevant degrees or certifications, which provided me with a solid foundation. These educational backgrounds helped me delve into design principles, market trends, and the importance of brand management.

In addition to formal education, I continuously honed my skills through practical experience. I actively participated in various design projects, collaborating with other designers, learning, and applying best practices. These experiences allowed me to better understand clients' needs and fostered my ability to creatively solve problems.

Throughout my journey to become a designer, I have been influenced and inspired by many individuals. I have encountered outstanding designers and mentors who have motivated me to strive for continuous improvement and taught me how to integrate design with business goals for more meaningful outcomes.

Ultimately, it is my intrinsic drive that led me to become a designer. My pursuit of aesthetics and creativity, along with a passion for brands and user experiences, are significant factors in choosing this profession. Initially, I was captivated by the power of art, architecture, and design to transform lives, convey emotions, and inspire imagination. These factors collectively propelled me to take the first steps towards becoming a designer and continue learning and growing in this field.

In my design work, I focus on three key aspects: strategic thinking, creative problem-solving, and emotional connection.

1. Strategic Thinking: Throughout the design process, I prioritize strategic thinking. This involves thorough research into the client's brand objectives, target audience, and competitive landscape, enabling me to provide design solutions that are strategically aligned. I strive to understand the client's core values and ensure that the design work reflects their brand positioning and vision.

2. Creative Problem-Solving: As a designer, creative problem-solving is at the core of my design process. I emphasize discovering novel and unique solutions to meet clients' needs and challenges. I prefer employing diverse thinking approaches, combining forward-thinking design trends with innovative design methods to deliver creative and effective design solutions.

3. Emotional Connection: I believe that design should establish an emotional connection with users. Therefore, I make an effort to understand the audience's emotions, expectations, and values and incorporate these elements into the design. By utilizing design elements such as color, shape, and texture, I aim to create designs that are attention-grabbing, resonating, and leave a lasting impression.

In my design process, I rely on the application of digital tools and the latest technologies. They provide me with a more efficient and precise design workflow, aiding in generating creative and visually appealing outcomes. I am proficient in using computer-aided design and rendering tools to quickly visualize design ideas and facilitate effective communication and feedback with clients.

For new projects, I typically conduct in-depth research and analysis to understand the client's industry and market trends. I closely collaborate with clients to establish clear project goals and expectations, ensuring open communication and feedback throughout the design process. Subsequently, I engage in a series of creative exploration, sketching, and concept development, working in partnership with clients to develop the final design solution.
My design focus lies in strategic thinking, creative problem-solving, and emotional connection. I leverage digital tools and the latest technologies to enhance the efficiency and creativity of the design process, while employing physical and computer-aided design and rendering methods based on project requirements. For new projects, I emphasize research and close collaboration with clients to ensure the design meets their expectations and achieves the desired objectives.

During the design process, I experience various emotions and feelings.

First and foremost, I feel excitement and passion. The initial stage of design is filled with the joy of exploration and imagination. My mind is brimming with endless possibilities, and the sparks of creativity ignite a sense of exhilaration.

As the design progresses, I also encounter challenges and pressure. Confronted with complex problems and requirements, I strive to find the best solutions, requiring focused attention and creative thinking. This process involves stages of reflection, experimentation, and iteration, demanding patience and concentration.

As I approach the final design outcome, a sense of satisfaction and achievement emerges. Witnessing my design gradually transform from concept to reality and having a positive impact on clients and users generates a deep sense of fulfillment.

Additionally, collaboration and interaction in the design process bring me joy and a sense of fulfillment. Working with clients and team members, sharing ideas, exchanging opinions, and collaborating to drive the project's development create a pleasant atmosphere of collaboration and creative synergy.

Design brings me enjoyment and a sense of fulfillment. From the initial sparks of creativity to the realization of the design, each stage holds its unique charm. Design is a channel for creative expression and unleashing my ideas, translating them into tangible works. Moreover, witnessing the positive impact of my design on people, meeting the needs of clients, and engaging in the collaborative process of creation with others all contribute to my enjoyment and sense of fulfillment in design.

My background has played a crucial role in shaping me as a designer. There are valuable non-design skills that are essential for designers, artists, and architects:

1. Communication skills: Effective communication is vital for designers to engage with clients, team members, and stakeholders. Being able to articulate ideas clearly, understand the needs and feedback of others, and convey design concepts and solutions effectively during the collaborative process are key to achieving success.

2. Project management abilities: Design processes involve time management, resource allocation, and task execution. Strong project management skills enable designers to organize workflows, maintain control over schedules and quality, and effectively address challenges and changes that may arise in a project.

3. Problem-solving capabilities: Design often presents various problems and obstacles. Having strong problem-solving skills empowers designers to seek innovative solutions, overcome difficulties, and maintain composure and adaptability when faced with challenges.

In addition to these non-design skills, I emphasize the following key skills that have helped me become a successful designer:

1. Learning ability: Continuous learning and the pursuit of new knowledge are vital driving forces for progress in the design field. By constantly updating my skills and knowledge, staying informed about the latest design trends and technological advancements, I am able to enhance my design abilities continually.

2. Collaboration skills: Close collaboration with clients, team members, and other stakeholders is essential for achieving successful design outcomes. By fostering positive collaborative relationships, striving towards common goals, and leveraging collective wisdom, more creative and impactful design solutions can be generated.

3. Persistence and self-motivation: Design is an iterative and evolving process. In the face of challenges and setbacks, persistence and self-motivation drive me to persevere and seek new directions. This resilience and self-drive enable me to progress and achieve design objectives.

Throughout my design journey, numerous individuals and experiences have had a profound impact on me. Firstly, my educational background provided me with a solid design foundation and theoretical knowledge. Additionally, my experiences working with renowned design firms and collaborating with clients from diverse industries have given me practical expertise and valuable insights.

Furthermore, I have been inspired and influenced by exceptional designers and artists whose works and creativity ignite my passion and inspire my design thinking.

In summary, my design journey is an ongoing process of learning, growth, and exploration. By continuously enhancing my skills, collaborating with others, and drawing inspiration, I strive for continual improvement and the pursuit of excellence in design.

My journey of growth has been marked by continuous learning, hands-on experience, and personal development. Through years of working in the design industry and collaborating with diverse projects and clients, I have honed my design skills and expanded my knowledge. I strive to stay informed about the latest design trends, techniques, and technologies, always exploring innovative design methods and concepts.

Looking ahead, my plan is to further advance my design career and push the boundaries of the field. I aspire to become an influential and visionary designer, providing clients with unique, innovative, and valuable design solutions. I aim to make a positive impact and incorporate sustainability and social responsibility into my design work.

My dream design projects are those that have far-reaching impact, challenges, and creativity. I envision participating in sustainable architectural initiatives that contribute positively to communities and the environment. Additionally, I dream of being involved in designing public spaces, urban planning, or projects with social influence, creating better experiences and improving people's lives.

In the future, my plans involve continuing to drive my design career and expanding my reach. I aim to collaborate with international clients, broadening my design influence. I also intend to deepen my utilization of digital tools and the latest technologies to enhance design efficiency and creativity.

Here are some suggestions for aspiring designers who are just starting their careers:

1. Continuous learning and growth: Design is a field that is constantly evolving, so it's important to maintain a curious mindset and a commitment to learning. Continuously build knowledge, upgrade design skills, and stay updated with the latest industry trends and technological advancements.

2. Diverse project experiences: Seek diverse project experiences that span across different industries and design types. This helps broaden your perspective, fosters adaptability, and enriches your design portfolio.

3. Build strong relationships: Foster positive relationships with colleagues, mentors, and industry experts. Seek feedback and guidance from them. Their experiences and advice can help you grow and advance your career.

4. Master effective communication skills: Good communication skills are crucial for designers. Learn to listen to clients' needs, accurately convey your design concepts and solutions, and collaborate effectively with team members.

5. Embrace challenges and learn from failures: Early in your career, you may encounter challenges and setbacks. Don't be afraid of failure; instead, learn from it and continuously strive for improvement. Maintain a positive mindset and perseverance as you work towards your goals.

In my own career, I have faced challenges such as time management, client communication and understanding, and project pressures. Through experience and self-reflection, I have learned how to effectively address these issues and continually enhance my capabilities.

One of the best pieces of advice I have received is to maintain a curious and learning mindset. Continuously seek new knowledge, attend industry-related seminars, workshops, and training courses, and engage in conversations and knowledge sharing with fellow designers.

Additionally, I have expanded my professional knowledge by reading design books, following design blogs and websites, and visiting design exhibitions and events. These activities have allowed me to broaden my understanding and draw inspiration and creativity.

Above all, maintaining passion and love for your craft is crucial for career success. Stay passionate about your design work and constantly seek new challenges and opportunities, as it will drive your growth and progress.

As a truly successful designer, I have some advice for fellow designers, artists, and architects:

Cultivate a unique voice: Find your own creative voice and style. Embrace your individuality and bring a fresh perspective to your work. Don't be afraid to take risks and push boundaries to create innovative and compelling designs.

Embrace collaboration: Design is a collaborative process. Foster a spirit of collaboration and actively seek opportunities to collaborate with others in your field or related disciplines. Working with diverse perspectives can enrich your work and lead to groundbreaking solutions.

Continuous learning and adaptation: The design field is ever-evolving, so it's important to stay updated with the latest trends, technologies, and industry advancements. Be open to learning new skills, exploring emerging technologies, and adapting to changes in the industry.

User-centric approach: Place the needs and experiences of users at the forefront of your design process. Understand their desires, challenges, and aspirations, and create designs that truly resonate with them. User-centric design leads to more meaningful and impactful solutions.

Attention to detail: Pay meticulous attention to details in your designs. Strive for precision, clarity, and coherence in every aspect of your work, from typography and color choices to user interfaces and spatial arrangements. Small details can make a big difference in the overall experience.

My daily life as a designer is characterized by creativity and diversity. Here's an overview of my typical routine:

Morning Routine: I start my workday with a structured morning routine. I set clear goals and priorities, and organize my schedule. I enjoy preparing myself with a cup of coffee, getting into the right mindset for the day ahead.

Design Work: The majority of my time is devoted to design work. This includes communicating with clients, understanding their needs and goals, and translating them into creative design solutions. I engage in design research, gather inspiration, and create initial sketches and concept designs. Then, I refine and finalize my designs, using computer-aided design software for drawing, modeling, and rendering.

Project Management: In addition to design work, I handle project management responsibilities. This involves effective communication with clients and team members, ensuring projects are delivered on time, and overseeing progress and quality control. I develop project plans, schedule meetings, and coordinate collaboration among stakeholders.

Learning and Research: As an advocate for continuous learning, I dedicate time to reading design news, industry trends, and advanced design theories. I also participate in industry seminars, webinars, and training courses to expand my knowledge and skills.

Creative Breaks: Amidst busy workdays, I carve out time for creative breaks. This may involve visiting art exhibitions, reading design books, or exploring interesting architectural projects. These little moments allow me to disconnect from daily work and spark inspiration.

Joys in Work: Throughout the day, there are many things that bring me joy and excitement in my work. Seeing my design concepts appreciated and recognized by clients provides a sense of fulfillment. Tackling complex design problems and facing challenges also excites me, as they present opportunities for personal growth.

Of course, there are also daily routines and administrative tasks such as responding to emails, handling documentation, and discussing project progress with team members. However, overall, I cherish the freedom of creativity and find joy and satisfaction in the challenges and rewards of the design process.

To stay updated on the latest design trends, I employ a multifaceted approach that combines various sources of inspiration and industry insights. Here's how I keep up with design trends:

1. Research and Exploration: I actively engage in design research and exploration, seeking inspiration from diverse mediums such as design publications, blogs, online platforms, and social media. This allows me to discover emerging trends, innovative techniques, and new design approaches.

2. Attend Design Events and Exhibitions: I make it a point to attend design events, exhibitions, and conferences. These provide valuable opportunities to witness cutting-edge designs, interact with industry professionals, and gain insights into current and upcoming trends.

3. Collaboration and Networking: Collaborating with other designers, artists, and architects helps me stay connected to the design community and exchange ideas. Networking events, professional organizations, and online design communities offer platforms for sharing knowledge, discussing trends, and gaining different perspectives.

4. Continuing Education: I believe in the importance of lifelong learning. By participating in workshops, seminars, and online courses, I stay informed about new design methodologies, tools, and technologies. This allows me to adapt to evolving trends and integrate them into my design process.

Regarding the significance of design trends, I believe they play a crucial role in the design industry. Design trends reflect the evolving needs, preferences, and lifestyles of users and consumers. They provide insights into what resonates with the target audience and can guide design decisions in terms of aesthetics, functionality, and user experience.

While I appreciate the value of design trends, I also believe in maintaining a balance between following trends and cultivating a personal design style. It's essential to have a distinct design identity that sets me apart and reflects my unique perspective and creativity. By merging my personal design style with relevant trends, I strive to create designs that are both contemporary and timeless.

Ultimately, my aim is to create designs that resonate with the target audience, fulfill their needs, and evoke emotional responses. Whether it's reflecting the current season's trends, developing a series or product line, or constructing a bespoke architectural masterpiece, I draw inspiration from various sources to ensure my designs are fresh, relevant, and innovative.

When assessing the quality of a product or project design, here are three key aspects to consider:

Functionality: Good design should effectively fulfill the functional requirements of the product or project. It should provide practicality, efficiency, and convenience in addressing the intended purpose.

User Experience: Design should prioritize the user experience and consider the perspective of the end-users. It should simplify complexity, offer intuitive interfaces, and facilitate seamless interaction. Excellent design guides users through a smooth and satisfying experience.

Aesthetic Value: Good design exhibits visual appeal and quality aesthetics. It should demonstrate visual balance, proportion, and harmony, using elements such as color, shape, materials, and layout to convey appropriate emotions and style.

Determining the readiness of a design involves the following aspects:

1. Meeting goals and requirements: The design has fulfilled the established goals and requirements of the product or project, effectively addressing the problem or providing the necessary functionality.

2. Meeting expected standards: The design has met the expected standards and quality requirements. It has undergone thorough testing and evaluation, complying with relevant industry standards and specifications.

3. Feedback and validation: The design has gone through a process of feedback and validation. This may include user testing, prototype validation, professional reviews, or team discussions. By gathering feedback and making necessary improvements and adjustments, the design ensures it achieves the desired outcome.

4. Time and resource constraints: The design has been completed within the given time and resource constraints, aligning with the project's timeline. Throughout the project's progress, it is essential to balance design optimization and improvements, knowing when to stop iterating at the appropriate time.

5. Goal achievement and user satisfaction: The design has achieved the intended goals and obtained user satisfaction and approval. Through user feedback, assessment of key metrics, and quantifiable measurement of goal attainment, the success of the design can be determined.

However, design is an ongoing process of evolution and improvement, always leaving room for enhancements. Even when a design is deemed ready, it can still be optimized and updated based on user feedback, market observations, and technological advancements.

When deciding if a design is ready, it is crucial to consider these factors holistically and make judgments based on the project's time, resources, and goals. Designers should maintain an open mindset and continuously monitor the performance of the product or project to make adjustments and improvements as needed.

The designer I personally admire and appreciate is Jonathan Ive, the former Chief Design Officer at Apple. He emphasized simplicity, elegance, and user-friendly aesthetics and functionality in the design of Apple products, earning widespread acclaim for the company.

Firstly, I don't have a particular favorite or inspiring city as every city has its unique charm and inspiration. I enjoy traveling and exploring different cities and cultures, which provides me with a broad perspective and creative inspiration.

Music plays a significant role in my creative process. I find that music can ignite my creativity and provide me with focus and inspiration. I enjoy incorporating suitable music into my design process, as it allows me to become more engaged and enjoy the process of creation.

My cultural background does influence my design projects to some extent. As a Chinese designer, I am deeply influenced by Chinese culture, which shapes my aesthetic views and design style. I strive to incorporate traditional cultural elements into my designs and blend them with modern design to create unique and meaningful works.

Currently, I am based in China. As a designer, I am working on various projects, collaborating with clients to address their design needs and providing innovative solutions.

I believe that good design is crucial for societal progress. Design can influence people's lifestyles, enhance user experiences, and solve real-world problems. Good design can improve efficiency, elevate the quality of life, and shape positive social change. Personally, design gives me a sense of purpose, enabling me to create meaningful works and share beautiful experiences with others.

Design has brought many small but positive incremental changes to my life. It has helped me pay more attention to details and aesthetics, making me more attuned to people's needs and experiences. Design stimulates my creativity and sharpens my observation and appreciation of beauty in everyday life. It makes me more open-minded and flexible, constantly seeking opportunities for innovation and improvement, and driving my personal growth and progress.

I’m thrilled to be a part of A' Design Award and Competitions and looking forward to shing or be inspired by great ideas and outstanding talents. Acknowledgment from A' Design will be a great recognition of hard work and brilliant minds for all the designers out there. Winning A' Design Award means a lot in the industry and I want to see that in my portfolio.

My journey as a designer started at the Wuhan Hubei in China, where I laid my solid foundation in visual arts and design. I found a growing interest in blending creativity with functionality in creating designs that could tell compelling stories during this period. I have practiced through many fields such as graphic design, branding, and visual communication. This omnidiscipline has further helped me in refining my skill and creating impactful designs that strike a chord with the audience. My work has earned international acclaim by winning notable awards such as A'design Awards. These accolades drive me to keep pushing the envelope, finding new ways of giving form to an idea.

Becoming a designer was not an obligation or compulsion for me, but rather I chose with keen interest and determination. Sincere appreciation for the field of art and different ways of expression started building up in my early years. It felt like one of the most natural continuations to direct these interests toward a meaningful outcome for myself. This has been a long-brewed decision: the urge to be able to communicate an idea through design, the urge to see and make a difference that would be tangible. It is through design that the blend of my art instincts with problem-solving skills always came through so well. This is one conscious decision made based on personal values and ideals; ever since that decision, there has been no looking back.

I design a great variety of projects, from branding and visual storytelling to graphic design. I like designing something that will not only be really beautiful but also carry some important meaning and resound with the audience. Be it a brand identity, a logo, a website, or packaging-I always try to make sure each design communicates the right message in the clearest and most compelling way. In the future, I want to see more opportunities open their doors in areas related to interactive design and experiential design. Of greatest interest to me are applications that combine technology with creativity: immersed experiences, digital interfaces, installations, or environments that totally engage users. At their intersection, design and technology can do almost anything imaginable; this is what gets me excited.

Becoming a design legend is all about having true love for design and persisting with it. Design is a journey, and it takes continuous learning and self-challenge. For young designers, what's most important is finding your own voice and not being afraid to experiment with a variety of styles and approaches. Every attempt and breakthrough will make you clear about the design philosophy you want to express. I believe it's super important to be in the learning curve always. Be it mastering new tools or catching up on design trends, absorbing and updating your knowledge continuously is necessary. At the same time, building a portfolio that truly reflects your abilities, and creativity is fundamental-it's your best medium of introduction to the world. Design is all about problem-solving, so one needs to be positive in approach when challenges crop up. Those complex and difficult projects are often the opportunities that help you grow. Also, never underestimate collaboration. Design isn't just about individual work; it could be that collaboration with other designers or professionals will expand your horizons and give you more creativity. Above all, never give up. Each person who ever succeeded in design faced their challenges and failures, many of which seemed insurmountable at the time. If you stay the course and continue honing your craft, eventually, you will have made a difference in design. Not through fame, mind you, but through creating work that is an inspiration to others. Stay true to yourself, and the work will speak for itself.

What differentiates a good designer from a great one often lies in the combination of vision, impact, and emotional resonance. A good designer executes a brief well and does the job in such a way that the work is functional and aesthetically pleasing. They understand the technical aspects of design and know how to meet expectations effectively. But the great designer does more than that: he brings forth something with a unique perspective, infuses his work with a feeling of originality and purpose that strikes a deep chord within people. A great designer is a person who, apart from solving a problem, leaves an impression, evokes emotions, and creates some sort of contact between the design and the audience. Great designers are also lifetime learners: in a process of constant self-improvement, experimenting with new ideas, and pushing the boundaries of what design can do. Often, their work has a lasting influence, shaping trends and inspiring others in the process. What really sets a great designer apart, though, is the ability to have an impact that's not just visual but emotional and cultural.

A great design strikes a balance between functionality and aesthetic appeal. It solves a problem that it is designed to, but also can stir emotions in the viewer. Good design is not just about being beautiful; it's about being meaningful and purposeful. In as far as assessing the design is concerned, here are some areas I consider:
First, there is the idea or concept behind the design. The design should have a clear purpose and should convey the intended message across. Be it a brand identity, a website, or an ad, it should make sense where it will be used and for whom.
The next point I consider is how it engages the viewer. Really good design really captures attention, it stirs the emotions, it makes a memory that's lasting. It has got to be memorable and touch them on another level.
Lastly, there is usability, which is equally important. Good design intuitively should be easy to navigate and not complicate the user experience; it needs to serve its function. A design may look amazing, but if it's difficult to use or doesn't work as intended, it falls short of making a real impact.
Ultimately, great design isn't about following trends or using the latest and greatest techniques; it's about creating something that resonates, performs well, and leaves a lasting impression. The best designs are those that stand the test of time, continuously relevant and effective.

Good design is priceless. It can articulate ideas clearly, connect emotionally, and drive behavior. Good design can take that complex information and make it accessible, make experiences better, and even solve problems in creative ways. It is not just about making things look beautiful; rather, it is about added value through thoughtful, purposeful creativity.
Good design is important because it touches every aspect of a business or project. To the brands, good design builds trust, strengthens identity, and attracts customers. In the competitive market, design is often the first thing that catches one's eye and makes them feel a connection with a product or service. It differentiates you from your competitors and makes your message stand out.
Beyond business, good design furthers user experience. Whether it be a website, an app, or physical packaging, good design makes things more intuitive and accessible, therefore more usable and satisfying for the customer. It can also reduce confusion, save time, and thereby enhance efficiency.
Everyone should invest in good design because, way beyond aesthetics, it's an investment in the creation of something effective, memorable, and impactful. Whether it be business success, personal projects, or social causes, good design has the power to make lasting change and really create a difference in the world.

If I had all the time, I would love to design for causes that make a difference, such as environmental sustainability or social equality. I have always believed that design can be a powerful tool for change, and using it to address global challenges would be incredibly fulfilling.
I would be equally thrilled to design for small, emerging brands or nonprofits that cannot afford high-end design but would greatly benefit from a strong visual identity. Helping such organizations build their presence through thoughtful design feels like giving back to the community.
Eventually, I would focus on projects that align with my values: designing not only for beauty and functionality but for a greater purpose.

I really think the dream project that has not been materialized is one that will be on a big scale, an immersive experience with design, technology, and art combined. Something engaging on many levels of the senses-maybe an interactive installation or a public space telling a story through design. I have always been amazed by how design can reach far beyond traditional mediums and offer moments that are memorable and potentially transformative.
I would also love to be able to work with any environmental organizations in the design of solutions that raise awareness on sustainability through creative means, maybe even design installations or visual campaigns that bring actual change. These projects meld my passion for design and my desire to give more than myself.

Success in design for me is a mix of passion, curiosity, and resilience: the passion to always stretch the creative envelope, the curiosity to explore the new and unknown, and the resilience to get better with each try. The secret ingredient, however, is empathy. It is about understanding and connecting with the audience, which makes design truly impactful. It's about putting yourself in other people's shoes and designing for their needs, emotions, and experiences. When you design from a place of empathy, you create work that resonates on a deeper level and truly makes a difference.

There are a lot of design masters and legends that actually inspire me. One is Paul Rand, whose works in branding and logo design were really enduring in the business. His ability to design something so timelessly simple and profound is really something that I look up to. Actually, I also look up to Milton Glaser, especially for his iconic "I ♥ NY" logo. His work proves that design can be much more than its commercial intent and can become part of cultural identity. The design philosophy of Kenyan Origami is peculiar: he insists on a perfect balance between simplicity and functionality while paying extreme attention to detail and user experience. I have learned a lot from him. Former Apple designer Jony Ive has had a profound impact on modern product design. He amazingly combines simplicity and fluidity with technology and human-oriented design. For me, Apple products have always been an enormous source of inspiration. Then there is also Chinese designer Chen Shaohua, whom I really look up to a lot. He is one of the highly acclaimed designers inland and abroad; his design idea perfectly combined the cultural meaning and modern aestheticism, which inspired me a lot in adding more cultural elements to my own designs. The works and ideas of these designers have deeply influenced me, always raising questions in my mind about how to balance innovation and breakthrough in design.

There are many designs from other designers that I really love. One of my favorites would have to be the Braun radio by Dieter Rams; it is just so much the essence of "less but better". The design is extremely simple yet highly functional, everything in its place and with a purpose. Timeless, it's exactly what careful, minimal design should be. Other designs that inspire me include Apple's iPhone by Jony Ive. This phone really revolutionized the manner with which people interacted with technology. The seamless, sleek design was beautiful and instinctive to use. This set a new standard for mobile devices and made a mark on the everyday product design. I also admire the I ♥ NY logo by Milton Glaser. It is that kind of iconic design because of its simplicity and meaning. But it's really not a logo; it is some symbolic way to express a city in just a few characters. It's nice, how design as a concept can often break out from the mere commerce into an actor of cultural significance. The designs stick out for me because of the combination of beauty and functionality, creation of emotional connections, and often resist the test of time. They are really a proof that great design is not just about looking good, but about truly making an impact on people's lives.

I actually think that one of the biggest designs I have is my branding and visual identity design for a company, Ideamix Lab Fruit Tea Beverages. That is why it merited recognition at the A' Design Award. It was pretty special because this epitomizes what exactly the brand is and how every design aspect functions with a high degree of relevance. This is great for me in design because it will be able to showcase some core values of the brand with a clear and effective emotional stir within the audience. I zeroed in on a visual language that was both beautiful and meaningful, really thinking through each and every detail from typography to color schemes in such a way that it would really resonate deeply with the target audience. It was challenging, given the need to balance aesthetic appeal with clarity of communication, but this project pulled it off, to say the least. What makes great design is its ability to connect, solve problems, and be memorable in the competitive market. It came off well because this was not just the creation of something beautiful, but rather telling a story through design and making sure it aligns with the mission of the brand.

The most important thing for a designer is always to be inquisitive and willing to learn. Design is a journey that never stops; it's about finding and evolving. First and foremost, be open to new ideas and approaches-learn new tools, keep up with trends, or understand different design philosophies. Adaptability is key, and one has to be willing to step outside the comfort zone. The circle of improvement for me has always been learning-from both successes and failures. I hold in high regard feedback from other people and assess my work in pursuit of better creation. I always try to find some time for different fields of interest in art, architecture, and technology. It influences me so much and mostly inspires me in terms of creating something or interpreting design problems in one or another particular way. Equally, a great basis is formed in the fundamentals of design: composition, color theory, typography, among others. Having these basic concepts down allows you to stretch your creativity and still maintain good design bones. And last but not least, practice, practice, practice. The more you make, the more you refine your skills and find your voice. I am also a great believer in persistence: amazing design often comes from repetitive work and continuous refinement. The key is to remain passionate, keep being curious, and never stop evolving.

If I weren't a designer, I would probably do something where creativity is not completely separated from problem-solving either: probably architectural or visual arts. I just love those spheres where the work of designers plays the central role in forming our perceptions and the ways of interaction with the surrounding world. Architecture is interesting for me because it connects artistic expression with functionality, somewhat like design does. Designing places people inhabit and experience daily would have been a natural extension of my desire to design things that have a positive, enriching impact on people's lives. Or, I might have followed a path in the arts, such as painting or sculpture, since I've always had a passion for visual expression. Both art and design have a common thread of creativity and the ability to evoke emotions and provoke thought, which is at the heart of everything I do as a designer.

For me, design is way more than it looks, it's problem-solving and communication. Design involves the process of taking an idea or concept and rendering it visually to achieve purpose, communication, and people's connection. It's about knowing what the user wants, when and where they want it, and exactly how one could convey it best by use of design elements: color, form, layout, among others. By its very nature, design should serve to improve experiences-be they a product, website, or brand identity-designed to make life easier, more enjoyable, or just more meaningful. It means finding solutions that are functional and yet emotional to the audience. Design for me is the crossroad where art meets science, a creative process needing both inspiration and strategy. It's about treading the line between novelty and usability, aesthetics and efficiency, creativity and function.

Reaching the heights I’ve achieved in design wouldn’t have been possible without the support and encouragement of several people in my life. My biggest supporter has always been my family. Their unwavering belief in me and their encouragement to pursue my passion for design gave me the confidence to follow my dreams and push through the challenges that came along the way. I also owe a lot to mentors and colleagues who guided me throughout my career. Their insights, constructive feedback, and willingness to share their knowledge played a significant role in shaping my approach to design. I've learned so much from collaborating with talented people who pushed me to think differently and refine my skills. Ultimately, I believe that support is not just about having someone cheering you on, but also about having people who challenge you to be better, to grow, and to keep pushing the boundaries of your creativity. I’m deeply grateful to everyone who has supported me in both big and small ways.

It is the culmination of many factors that makes a person a great designer. First of all, my passion for design and creativity has always been a driving force in my journey. It is this very passion that drives me into continuous learning, experimenting, and skill refinement. I have always believed that design is a path to exploration, and only if one stays curious and keeps an open mind can we keep moving forward. Besides, working with brilliant designers and getting mentor guidance played an important role in my development. Each collaboration, each feedback-something new was learned. These experiences have been incredibly enriching. I also realized that design does not happen overnight; it requires patience and persistence. Each project, every challenge, is an opportunity to improve myself. Ultimately, I believe growth only comes through practice and reflection, overcoming of difficulties, and continuous improvement; this indeed shapes one into a great designer.

I have gone through a few obstacles before reaching this stage. First, I have to make a balance between creativity and practicality-that is, great ideas which can work and meet human needs. There was immense pressure due to high expectations from everyone around, which sometimes became overwhelming, but I just managed the stress and gave a qualitative solution rather than seeking perfection. Another factor was the struggle to stand out and develop my unique identity in this competitive field. It took time to overcome self-doubt and find my style with confidence. These challenges shaped my growth, teaching me persistence, the importance of staying true to my vision, and learning from every experience.

Designers need to present their work in such a way that it shows not only the end product but also the story behind the product. You need to explain the thought process, the problem you were trying to solve, and guide them through the decisions which led to those design choices. In this way, people will understand the context and for what something is designed rather than just looking at an object of beauty. The work should be clear and as concise as possible, making a good presentation. In many instances, it is merely selecting the medium that does all the talking for one: be it a portfolio, presentation, or some kind of interactive display. The balance that has to be provided by a designer is one wherein value and impact are effectively brought forth for design in solving a problem. Ultimately, a design presentation should demonstrate both the creativity behind the work and the strategic thinking that led to its execution. It’s about showing not just what you’ve created, but why it matters.

My next design project is one I am really excited about, but I am not allowed to disclose too many details just yet. All I can say is that it's an innovative branding project which will push the boundaries of visual identity design. I'm focusing on creating a seamless experience that merges technology, storytelling, and design to connect deeply with audiences on an emotional level. In the future, I look forward to taking on more projects that incorporate design and technology in innovative, unexpected ways. I feel there is a great potential to create designs that are not only beautiful but also functional, immersive experiences that are intuitive and meaningful. More work will be done to break boundaries and connect with people in a creative and purposeful manner.

The ultimate dream as a designer would then be to create work that will last: designs that deeply relate to people and improve their lives at large. I do not only want to solve creative problems but also inspire people with my work, push boundaries of what design can really do. I want my design to tell a story and evoke emotion, thus building connections. Whether through branding, product design, or any other medium, my aspiration is to leave a lasting, positive impression that is deeper than the surface and actually enriches the user experience. I also hope to inspire future generations of designers to think big, stay curious, and approach design as a powerful tool for change.

People look to a respected designer and ask for more than skill or even creative talent but a vision and the ability to solve problems in new, innovative ways. As a designer, one is expected to create work that looks beautiful but serves a purpose, resonates with people, and leaves an impact. Not only that, but people also expect a sense of responsibility from designers to make the design thoughtful, meaningful, and inclusive. Thirst to push boundaries, challenge convention, and bring fresh perspective is expected. Finally, I think people expect a designer to be a storyteller-somebody using design as a medium to communicate powerful ideas, creating experiences that connect with audiences on a deeper level. They would be looking for us to inspire and lead with our work and through our approach to design.

Design plays a significant role in shaping a better society through need satisfaction, problem solving, and experience improvement that touch everyday lives. At its core, design is about making things more accessible, efficient, and meaningful. Good design can make complex issues simpler, whether through functional products, intuitive user interfaces, or social campaigns, driving positive change. Design can be used to include rather than exclude, making solutions accessible to all people, irrespective of background and ability. It can encourage people to live more sustainably, using products and systems that are considerate of the environment. It may provoke and even incite debate; it can challenge the status quo and inspire social change through reflecting the world we live in and offering innovative ways in which it could be improved. It's the designing that helps in bringing out a better society in terms of livelihood, working, and associating with each other. Design is one such tool that when used thoughtfully, drives positive change toward a harmonious, efficient, and empathetic world.

Currently, I have a number of exciting projects on which I am working, but there is one that excites me even more: technology and storytelling combined into branding and identity design, implemented in a way nobody has done before. A unique challenge, it allows me to push beyond traditional design and seek newer ways of engaging audiences. I mix digital experiences with physical design features to create a seamless and immersive brand identity. What's really exciting about this project is the ability to innovate in ways that design can be more emotionally connected with people, yet highly functional. It's all about creating a story that speaks for itself across platforms, and I look forward to developing it further and creating new possibilities.

The design projects that have given me the most satisfaction are those where I was able to create something that not only met the functional needs of the client but also made a meaningful impact on the people interacting with it. One such project that stands out was a branding redesign for a client focused on creating a more inclusive and engaging experience for their audience. No matter what size the businesses are, it is always very satisfying to help me build their identity-to really stand up for their values and reach out to their customers emotionally. A second project that really created a lot of satisfaction involved product design in relation to sustainability and social responsibility. Knowing this would be a very good aid to the environment and society gave it an extremely enriching feeling. It wasn't just about the aesthetic or the functionality but the greater purpose for which it was designed. Ultimately, the projects which yield the most satisfaction are those where the design goes beyond merely looking good; it is all about crafting something that has a positive, lasting impact and resonates with the people it touches.

In the next years, I would like to see the design industry move even more toward a sustainable and inclusive future. Sustainability is something each and every one of us designers should be considering in our work through the use of more eco-friendly materials, designing for longevity, and creating products that minimize waste. As designers, it is up to us to shape a world that is beautiful, yet also sensitive to the environment.
More emphasis on inclusivity-in-design that really represents the diversity of the world we live in, making sure it's accessible and relevant to people of all backgrounds, abilities, and experiences. There is still so much room to grow in terms of consideration for making design more inclusive for diverse communities. I really hope that in the future, collaboration across disciplines will be part of the future of the design industry. Design and technology, and art, too, are bleeding into one another. For me, I think the most creative solutions come from collaboration, taking the best of each expertise to create something new. I'd love to see more cross-industry collaborations that push design into new, exciting territories.

The field of design is going to keep on moving only towards an integrated, technology-based future. We see ways design and technology will continue to grow creatively. Designers will need artificial intelligence, augmented, and virtual reality-fast-emerging leading actors that continue to widen the scope of possibilities beyond what has yet been considered, and letting us design in ways once unimaginable. In that direction, with the lives of people in mind, there will be more emphasis on user-centered design. It would be more personalized, responsive, intuitive, and will focus on creating frictionless experiences across all platforms. The design area will also see the bar raised higher in terms of sustainability and social impact. Designers will be more focused on creating solutions that are not only beautiful and functional but also responsible, ethical, and sustainable. As we look to the future, design will be a key player in solving global challenges, from climate change to social inequality. It is a field that, in the future, will be for those who can make innovation and empathy meaningful to create responsible experiences, impacting beyond aestheticism.

The time needed to finalize a design project is great and depends a lot on the size and complexity of the work. For smaller, more straightforward projects, it may take a few weeks to refine and finalize the design. Larger, more involved projects, such as brand identities or product designs, take several months. It is never rushed; great design takes time to evolve. It involves research, exploration, feedback, revisions, and testing to make the final design the best. The timeline also depends on how collaborative the project is and the level of refinement needed. In the end, I'm concerned with producing a thoughtful and well-executed design, no matter how long it takes.

Whenever I have an opportunity to begin a new design project, I try to understand what problem I'm trying to solve. This involves communicating with the client or stakeholders for all the information: who the target audience is, what the brand values are, what problems they are facing, or what objectives they hope to achieve. Research is number one at this stage. It helps me to understand the context and background of the project. The second thing is the concept and brainstorming. I like to explore different ideas, sketch out possible directions, and identify the key visual elements that will best get the message across. This is the phase where possibilities are pursued and the limits of creativity are stretched, before refining what works best. I then start reworking the selected concept by perfecting the details, typography, color palette, and other aspects of the design. In this stage, collaboration and feedback are very important; they let me see the design from different perspectives and align it with the client's vision. In it all, I continuously test and iterate to make sure that the design is not only pretty but functional, and actually working toward the desired outcomes of the project.

My designer life motto would sound like this: "Design with purpose, create with passion." I really believe that every design should have a clear purpose-be it to solve some sort of problem, elicit emotion, or connect to people on a deeper level. At the same time, passion is the drive of creativity and makes me explore new ideas and take risks. Meaningful and passionate design will always produce a good principle. This motto acts as a base for me, and it helps inspire me to move on, grow, and make relevant adjustments in my design journey.

I think it is a little bit of both, but ultimately, design can set trends. While the trends often reflect the cultural, technological, and societal shifts of the moment, great design can lead the way by challenging the status quo and introducing new ideas that inspire future trends. Designers are usually at the leading edge of innovation, producing work that captures the moment but also pushes the boundaries to test new possibilities. Trends may inspire designers, but it's their vision, creativity, and point of view that light up what's next. In that sense, designers are not only the followers of trends but also the trendsetters, shaping the direction in which the industry will go and affecting how people think and interact with the world.

Technology plays a major part in my design process; it's both a tool and an enabler of new possibilities. While creativity forms the core of design, technology enables me to bring that into being with far more efficiency and innovation. Technology allows me to experiment with new techniques, create more immersive experiences, and push the boundaries of what is possible. For example, digital design tools, animation software, and 3D modeling enable me to explore concepts and iterations at high speed, something that is priceless in refining a project. Technology also allows seamless work with other designers and clients irrespective of their location, testing of designs across different platforms and mediums. I always believe that technology should support the design and never overpower it. The key is in knowing which tool to use at the right time to extend your creativity and come up with designs that are not only beautiful to look at but also functional and meaningful.

Most of the work I do involves the Adobe Creative Cloud: Photoshopping, Illustrator, and InDesign for graphic design and branding; After Effects and Premiere Pro for motion graphics; Sketch and Figma for UI and digital design; and Cinema 4D or Blender when 3D design is called for. As for the equipment, I work on a MacBook Pro with a large color-accurate monitor, and for detailed illustration or hand-drawn elements, I use a Wacom tablet. Whichever tools I decide on for the project, these help me bring ideas to life efficiently.

Color, material, and ambiance are the major keys to defining mood and users' experience of design. Color can express emotion and give a tone to the design, while materials impact texture, durability, and sustainability. And the right materials will raise the quality and engagement of the design. Ambiance, including lighting and space, creates the atmosphere and heightens the interaction of users with the design. All these put together create more than an aesthetic feel; it creates an attachment between the design and the user.

I'd love it when people can ask, "What story does this design tell?" In my head, design isn't just about making things look good or functional; it's about bringing a deeper message, experience, or emotion across. I hope that people see in my work something more than just beautiful; it should raise curiosity and invite them to think about the reason and meaning behind it. I also hope that people can ask, "How does this design make you feel?" Because I feel the emotional connection a design makes is as important as how it looks or works. I want my designs to speak to them on a personal level, leaving them with an afterthought.

When I finally see a new great design or product, the one thing that comes to mind is, "How does that solve a problem?" Again, great design always does something: serves a need, augments an experience, and/or creates a new type of emotional connection. I try to think about the process behind it-how the designer was able to arrive at the solution and what might have spurred them. Indeed, great design is often informed by deep knowledge of the user and context. Of course, I love the craft, too-the way all aspects, from material to aesthetic, conspire in creating something truly memorable and impactful.

My ideal design partner would share a passion for innovation, have a collaborative mindset, and bring diverse points of view to the discussion. I believe in co-design because it enriches the process; this is where ideas evolve by collaboration and feedback. Such a partner would be open to ideas, creative, and willing to challenge each other in order to create something better. Co-design enables us to integrate our strengths into highly refined and effective works. In this regard, whether it be designers, clients, or people from other industries, the best comes out when we come together, merge ideas and skill, and solve a particular complex problem to push beyond what seemed impossible.

Those who influence me the most are people who question my thinking and drive me to see the world from different viewpoints. Key figures include mentors who guided me early in my career, pushing me to refine my skills and think more critically about design. I have also been greatly inspired by designers like Kenya Hara, Jony Ive, and Chen Shaohua. Each of them shaped my approach to design with his distinctive focus on simplicity, functionality, and innovation. Not less influential has been working with a lot of talented colleagues and clients throughout my professional path. Their feedback, unique insights, and diverse backgrounds expand my knowledge of design and, ultimately, the way I grow and develop in ways I could never do by myself. In fact, it is the interaction of all these relationships over time that has defined how I approach design.

Two books that greatly influenced my design are Designing Design by Kenya Hara and The Design of Everyday Things by Don Norman. His book showed me that design needs more than form and function; it has to make cultural and emotional contact. His philosophy of simplicity, restraint, and the beauty of emptiness opened my eyes to another dimension of how design may connect with people on deeper levels. On the other hand, Norman's The Design of Everyday Things taught me the use of design centered on the user. It showed that design should be intuitive, accessible, and should focus on the user experience. Norman's insights into usability have shaped how I approach creating functional and user-friendly designs. These books further reiterated my belief in simplicity, function, and human connection as potent drivers of design.

My designing skills were groomed through a mix of formal education, hands-on experience, and continued learning. I focused on mastering the basics like typography, color theory, and composition while experimenting and learning from real-world projects. Mentorship under experienced designers also helped along the way, urging me to think creatively and out of the box. Most importantly, becoming a master designer is all about remaining curious, learning from every project, and challenging myself constantly to grow.

If it were possible to transcend time and space, I would sit and discuss design with three individuals: Kenya Hara, Jony Ive, and Ikko Tanaka. These are people who have really influenced the way I see design: the simplicity and depth that Hara injects; Ive's innovation regarding technology and form; Tanaka's ability to mix tradition and modernity-all these sources of inspiration take very different paths. I would be rather interested in hearing their take on design in the modern world and learning from what has happened along the way. This would be a great opportunity to share ideas and further my knowledge of design at its root.

I am honored to have received these awards, but I do not hanker after fame. To me, the process of design-the problem-solving, the making of meaningful experiences, and my own personal growth-is all that matters. It's nice to be affirmed with these awards, but it isn't what drives me to do what I do. Being "famous," on the other hand, is not hard; it's added responsibility. It reminds me to keep improving, be humble, and use the platform to inspire others for the betterment of the design community. At the end of the day, I want to be recognized for the work I create that will last, not for the fame.

As for places, I prefer quiet and natural environments, especially mountains or quiet lake sides. These places create a sense of calm and reflection, which is very often a stimulus for my work. I enjoy Japanese food, particularly sushi, because of the balance in flavors and the craftsmanship that goes into each single piece. My favorite season is autumn. The crisp air, the changing leaves, and the subtle shift in light provide a sense of renewal and introspection. As for things, I have a deep appreciation for well-designed objects—whether it's a beautifully crafted chair or a perfectly designed watch. These items represent the intersection of form and function. But Apple did something rather especial in respect to brands-adoption and commitment to minimalism for user-centered design is definitely where it's at-are in their hardware/software integrations, which is an approach I do try to model in my practice.

One funny moment that I remember as a designer was when, sometime in my earlier years, I needed to create some branding for a small local company. I'd spent hours fiddling around with the design until literally every single aspect was just about perfect. I knew I had it, and so I happily presented it to the client. No design background whatsoever, I showed him, and immediately he just said, "I don't like it.". It looks too… artistic." At first, I was somewhat taken aback, but then I realized that what I thought was "beautiful" might not have aligned with what they needed. That was a humbling moment, and it taught me the importance of understanding the client's vision and goals, not just my own. That experience taught me to approach every project with an open mind, to listen more carefully, and to always make sure the design speaks to the audience, not just the designer. It also helped me not take myself too seriously, which is always good in this line of work!

What makes my day great is when I can feel that my work has meaning and connects with people. The small 'aha.' moments in the design process are what keep me going, really. I also draw inspiration from the world around me, be it nature, art, or even conversation. When all else fails, a break generally brings fresh perspective. All in all, the opportunity to learn and grow with each project fuels my excitement about design.

I had not known while growing up that I would end up being a designer. Since childhood, it has always been about the creative stuff for me: drawing, building, observing, understanding how things worked and were put together-just plain curiosity. But I was never able to foresee all this as a career in my life. It wasn't until later, when I actually began studying design and understanding its power, that I realized design was the path for me. In retrospect, it makes perfect sense that my childhood curiosity and passion for creativity would organically take me to design, but at the time, it was more about the exploration of interests than the knowledge of what the future held.

This contemplation on what could happen a thousand years in the future excites and humbles me. Technology is only going to develop further, and design will be playing an even larger part in shaping the interaction with the world. We could wait in expectation for improvements to merge digital and physical spaces in unimaginable ways: artificial intelligence, sustainable design, and human enhancements; each could become everyday life. Yet, I also hope that, with the leaps in technology, the foundation of design-simplicity, human-centered thinking, and beauty-will remain intact. For no matter how advanced technology can get, design will have to keep up serving humanity-to make life easier, more meaningful, and more connected. In a thousand years, I believe design will go deep into how we will live and experience the world. It may look very different from today, but I’m hopeful that the essence of design—its ability to improve lives and inspire—will endure.

Allow me to make it crystal clear: to me, design is not about good-looking things or a specific trend; rather, it's creating something with meaning and impact. Simplicity, functionality, and human connection are the focus in every one of my works. Each project is a very great avenue to push the envelope, learn new things, and hopefully leave a mark that changes the world. I would also like to mention that design is a lifetime process. There's always something to discover, and I would suggest to everybody, designer or not, just be inquisitive and never stop learning. Design is a way of seeing the world differently, and it shapes experiences that make life better. Lastly, beyond design, I believe in the importance of kindness, humility, and staying grounded. The greatest works come from our connection to others, an open attitude towards collaboration, and continuous self-improvement. Thank you for your support and for being part of this incredible journey!

After a long period of accumulation and precipitation, I established my own design studio - Mornice Design. The studio is committed to providing innovative aesthetic design solutions based on strategic thinking,under the principle of "reduce the cost of marketing and communication ,prevent useless effort for customer."We aim to combine customer needs with market perspective, combine visual aesthetics with brand strategic marketing; provide customized designs that meet the connotation of the enterprise for customers.

I think design is a way to solve problems, it can better help people's lives. Design work is not a kind of artistic creation but should be find and solve problems. Design should be a system with a complete logical process, and design should not distinguish between beauty and ugliness, only whether it is suitable or not.

Early in my career, I preferred designs in impactful and colorful style, and as I grew and gained experience, I started trying with different styles. Therefore, I believe that design works should be diverse, innovative and creative.

I like a variety of challenging designs, but personally I prefer logo design and packaging design.

My company name is Mornice Design, and the first work I designed for the company was our company logo.

My favorite material is paper, paper is the tool for writing, drawing and printing.

My most creative time is late at night because I like quiet and it brings me a lot of inspiration.

I think every detail in the design process is important, whether it's images, text, brand logo or even some explanatory text on the side of the packing, it's equally significant to the overall design aesthetic.

It's a very complex emotion with confusion, exploration, positivity, exciting, joy, pride, etc.

The realization of each design work is as excited and happy as the birth of my child.

I think successful design depends on many factors, such as the designer's design ability, the customer's acceptance, the consumer's preference, etc., but I think the most important of these factors is the design itself, excellent design can always be stand out and touch people's hearts.

I will not judge any design work good or not, it is not absolute, it is only a staged result.

As a designer, first of all, it is very important to have professional ethics,do not to copy and plagiarize others’ work.Secondly, I think that while getting paid, designers should take on the responsibility of improving social aesthetics, so that more excellent design works can be presented to the public. We alsoneed to take care of the environment, protect our earth, and try to choose environmentally friendly and renewable materials.

This is an interesting question. With the development and progress of the social, AI have gradually replaced people's work in many fields, there is no exceptionin design industry. We can see more and more AI-synthesized images, which bring more challenges to designers. With higher requirements, we need to constantly be innovating and changing. I believe that the design industry will not be replaced by AI, but closer and more frequently cooperate with AI.

I am very honored to be able to exhibit my works in the A´Design Award & Competitions. Currently, my tenth anniversary design exhibition worksis in preparation, and I will meet it soon. I also hope that I can create more excellent design works and participate in the exhibition of A´Design Award & Competitions.

All design inspiration comes from our lives. Your attitude towards life determines the quality of your design works. At the same time, you need to have a keen insight into the things surround you. I often look at design works in different roles, how do students think about the design, how do housewives think about this design, etc. From different viewpoints, it can bring new design inspiration and ideas.

y design style should be clean, uncluttered, minimalist, I think this design style can be deeply rooted and never goes out of style, people always like simple, clean design, which makes people feel comfortable.

I was born in China, which has a long history and cultural heritage. Of course our country's cultural heritage will influence our designs. Calligraphy, traditional Chinese painting, architecture and other cultural products with Chinese characteristics provide a wealth of inspiration for our design. With the opening up and development of China, our designs are becoming more international and modern on the basis of retaining Chinese characteristics.

We are happy to cooperate with those customers who share the same goals and pursuits with us. We will sign a formal cooperation agreement, and everyone will abide by it. After we start working together, we will provide a detailed schedule, so that everyone can clearly understand what needs to be done at what time. Sometimes we discusses online, but more often we stay in our studio, face-to-face communication can let us better understand everyone's ideas.

Like any other industry, communication is always the premise and foundation of cooperation, good communication will greatly improve design efficiency. As we mentioned before, there is no "good" design, only "suitable" design. When choosing a designer, companies should also consider whether the designer is the most "suitable" designer for the project. Trust the selected designer, and both parties work together to make the most "suitable" design.

Before starting the design work, I will consult various materials of the project industry, ask the experts in the industry, and listen to their opinions. After the research completed, I will start to draw sketches, including the general shape, color, typesetting, etc., and then discuss the design sketches with our team in the studio, clarify the direction of the design ideas, then start the specific design work. In the design, I will consider every detail as much as possible to ensure the quality of the design.

Dyson hair dryer and vacuum, iMac, Thermos bottle, Paperblanks retro notebook

Firstly,I will check the schedule for the day and complete the work tasks in chronological order. I set myself daily goals that motivate me to do better designs. After work, I will spend as much time as possible with my family, because family is aways the source of inspiration for my life.

This is a good question. Young designers must focus on the things they loved and observed and think about the things around them. Repeatedly practice, enhance your design ability, try different design styles, and find the style that is most suitable and good at. Prepare a beautiful portfolio that includes different types of designs, such as font design, logo design, packaging design, poster design, etc. This will get you a good job and pay.

You can make good design works to enhance the value and make your works accepted by people. This will be a great self-satisfaction and a positive side. On the negative side, many times we need to make compromises, whether based on the client or ourselves, which make the design look less than perfect.

I always follow my design principle of less is more, reducing unnecessary decoration and design elements as much as possible, presenting simple and beautiful design works as much as possible.

I think the most important skill of a designer is observation, not only observation of design works, but also observation of our surrounding environment. Of course, design techniques are also necessary. Without good technical performance, it is difficult to present excellent design works.

Adobe software's Illustrator and Photoshop are my commonly used design software, and hand-drawn tools such as pencil and oil pastel also help me a lot. I think design software is just a tool, more importantly your ideas and inspiration.

I'm a designer who works strictly to the schedule, with a detailed schedule at the beginning of a project, specifying when and what to do. The client also knows exactly when the proposal will take place and when the print production will be completed.

This depends on the difficulty of the design and the cooperation of the client. Every project is different, so the design cycle is also different. Of course, if inspiration comes soon, the time will be greatly shortened.

The frequently question is how to come up with the design idea and how much would I get paid.

When I just graduated from university and was looking for a job in an strange city alone. Although it was difficult, this experience helped me a lot. Start with the simplest and most basic design work, understand and grow step by step. Let me know what I'm holding on to and what I aspire to achieve.

Our clients come from different industries, ranging from well-known large companies to small start-up companies. The industry covers health, medical, food, technology, industry, media, etc. For a common goal, we come together.

Creating new brands with clients is always exciting, and it's my favorite type of work, just like a mother raising her own child.

I will still insist on designing excellent works and hope to become the top designer in the world. Also hope to cooperate with customers in different counties of the worldwide.

It depends on different projects, some are done by me alone, and some projects need to be done by our team.

Fortunately, I am doing some interesting designs now, the cooperation of the client requestis very high. I hope that this excellent work can be recognized by A' Design Award and Competitions again soon.

You can contact me through my email qichaoan.design@gmail.com, or visit my website: http://www.anqichao.com, the website will have some detailed cases and our way of doing things.

I’m thrilled to be a part of A' Design Award and Competitions and looking forward to shing or be inspired by great ideas and outstanding talents. Acknowledgment from A' Design will be a great recognition of hard work and brilliant minds for all the designers out there. Winning A' Design Award means a lot in the industry and I want to see that in my portfolio.