Interview with Ragù Communication

We design different creative products; we’re very flexible and we adapt to the customer’s needs, with the aim of enhancing brand identity.

. They should certainly experiment but, at the same time, look around, let themselves be inspired by different contexts and styles. Always be open to comparison and sharing.

Knowing how to give added value to everything that he or she produces, through the right mix of professionalism, originality and good taste.

From our point of view, a good design must manage, at the same time, to express the message for which it was conceived, to enhance the customer’s identity and to recount their particular way of viewing the world.

A good design enriches our work and makes it original. It’s a powerful and impactful way to efficiently transmit a concept, a message or a broader piece of storytelling.

Ragù Communication’s secret ingredient is our dynamic and international team that works at a very high level of quality and care for customers’ needs.

At present we are involved in a stimulating project with Lega Serie A, dealing with its rebranding and the evolution of a new, more modern and international visual language. Another piece of work that we’re very proud of is the new Activity Report 2019 for Europ Assistance: it’s a marvel of design with a style studied down to the smallest detail, with which we are bringing out the very essence of the brand.

The time necessary to propose a complete, original and high-quality project, always respecting the requirements and timeframes of our customer, often responding in real time to every possible request.

Every one of our creative projects comes out of careful analysis and is supported by a solid wider communication strategy.

Technology is a powerful means that we use to build experiential communication, in any case all revolving around human creativity.

We use the basic tools for every designer: Illustrator, InDesign and Photoshop. We believe that extraordinary projects can be generated even with the simplest tools if you have sensitivity, a spirit of research, determination and passion for your work.

Every aspect of the design has a strategic role which should not be underestimated. Choosing a certain colour or material can be fundamental for enhancing a project.

Certainly. Our work has always been the result of cooperative and synergic design, and this represents one of our real points of strength

We began as a small creative studio with a very small team and, on more than one occasion, we spent whole nights working together until dawn on projects which subsequently gave us great satisfaction and allowed us to become what we are today.

Over the day we constantly compare ideas and we develop contents and design synergistically, combining the creativity and skills of each one of us, motivating and inspiring each other.

We would like to describe ourselves: Ragù Communication is a creative and strategic communication agency that operates in global contexts but works like a small, independent boutique; we personally oversee every step with sartorial care, from the creative idea to the final product, and we look after all our clients with the passion that we are renowned for.

For us design is the way to give added value to every project; it’s a distinctive part of our strategic approach which allows us to bring out the best in all our customers.

We love to create new visual languages, designing tailor-made identities for the brands that turn to us.

We love to construct brand identity through all-round communication strategies. We are very proud, for example, of our recent project to rebrand Lega Serie A with a new modern and international visual language.

Ragù Communication’s first project was completed for Istituto Luce – Cinecittà. It was a multimedia project to enhance the contents of the Luce Historical Archive. It was presented at Cannes 2012 and was described as a magnificent combination of technological innovation, memory and cinema.

. The best creative ideas of Ragù Communication often come during conversations in social contexts. Creativity is in our DNA: bringing it out is a group activity.

Every aspect of the project is followed personally by us and receives the same level of attention until obtaining a final product that is of high quality from all points of view.

The design phase is a stimulating and inspirational part of the work: for us it means having infinite possibilities and giving free reign to our creativity; for our customer it means being involved in this process towards choosing the best direction to take, so that our project speaks the true language of the brand

Completing a project is a source of great satisfaction and a thrilling moment; it means finally being able to see and touch what we have imagined, designed and dreamed.

Creativity is certainly the driver for everything, but it’s not enough on its own. Ragù Communication’s production team models the creative idea with craft, personally following every single phase of the process with professionalism, with the passion and attention to every detail for which we are renowned.

For the future, design will have to become increasingly dynamic and flexible and be able to exploit the infinite possibilities opened up by technological progress.

The current general context offers the possibility of being inspired by various forms of creativity in a global perspective. We strongly believe in constructive exchange with different contexts; it’s no coincidence that we often organise foreign training experiences for our team to foster continuous shared growth.

Our style is a fusion of technical skills and different inspirations:
This is seen in the history Ragù Communication, the history of each one of us.

Ragù Communication is based in Rome. Italian creativity is recognised throughout the world, but in the field in which we operate, it needs to be adapted to a wider perspective. The real challenge is to manage to combine Italian taste with the needs of customers that operate in a global context.

We have always worked in a climate of trust and proactivity, and we take a personal approach with every company: we involve them in the choices so that every creative project and communication strategy reflects their true identity.

They should certainly experiment but, at the same time, look around, let themselves be inspired by different contexts and styles. Always be open to comparison and sharing.

We use the basic tools for every designer: Illustrator, InDesign and Photoshop. We believe that extraordinary projects can be generated even with the simplest tools if you have sensitivity, a spirit of research, determination and passion for your work.

The time necessary to propose a complete, original and high-quality project, always respecting the requirements and timeframes of our customer, often responding in real time to every possible request.

Our work has always been the result of cooperative and synergic design, and this represents one of our real points of strength.

At present we are involved in a stimulating project with Lega Serie A, dealing with its rebranding and the evolution of a new, more modern and international visual language. Another piece of work that we’re very proud of is the new Activity Report 2019 for Europ Assistance: it’s a marvel of design with a style studied down to the smallest detail, with which we are bringing out the very essence of the brand.

you can find us online, on Linkedin, Instagram, Vimeo, or feel free to drop us a line on info@ragucommunication.com

We would like to describe ourselves: Ragù Communication is a creative and strategic communication agency that operates in global contexts but works like a small, independent boutique; we personally oversee every step with sartorial care, from the creative idea to the final product, and we look after all our clients with the passion that we are renowned for.