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Interview with Ran Tian

Design director Tian Ran has more than 20 years of design experience, and his design works have won dozens of awards at home and abroad.

Design Legend Interview

5 May 2020

I hope to have the opportunity to try to do some product design, such as what can be used in life. It doesn't need to be much advanced, but I hope it's a unique and practical design that everyone can use.

Good design is people-oriented, the design of the service object or the user itself. Function decides everything. What you do is based on the user.

When I have time, I want to pay more attention to the design of the elderly, such as the space, daily necessities, the design of their real feelings, and the daily life of the elderly. I think the old people in contemporary China really need some care in design and humanities. They don't have much experience in design in recent years, but at this stage, we should pay more attention to them when we have the ability to produce designs that bring some changes to their previous lives.

Every project we do now excites me. Every project we do is different. The exciting point is that we like to do different, to face different types of challenges, which is the fun of design.

Designer Interview

5 May 2020

Design is a solution and a concern for users.

Our own office space.

Pay more attention to the relationship between functionality and users, and how to make users comfortable and safe.

A project can be completely restored, in fact, it has to go through a very complex process. So when a work is really restored according to our original idea, we are still very excited and grateful at the same time. Because a good project is completed not only by the design team alone, but also by Party A who trusts and cooperates with you, the construction party and the materials and resources. So it should be very exciting, just like the excitement of the birth of their own children. At the same time, they will give hope to this project, hope it has a longer life force, and hope it has a better extension and development.

The first thing to consider is to start from the function, or whether the design is easy to use, rather than good-looking, or how dazzling it is. I think the focus of the design itself is still people-oriented, user-oriented, and it must be easy to use.

Design inspiration is more from life, and some of the past experience, experience, and also from the project itself will get some different inspiration. Because different projects actually have different project backgrounds and attributes, just like everyone has their own personality. So there are many ways to get inspiration. In fact, it's more a little bit in life. It's possible to get inspiration from one object or one thing.
To cultivate our own creativity, we need to see more, understand the world, be good at observation and exploration. Beauty is always there. Beauty is in every bit of your life scene. But you need to have a pair of eyes to find beauty. I think this is the uniqueness of everyone. You need to ensure that your creative inspiration is not exhausted, and you need to constantly update and tap your inner potential.

In fact, I prefer cross-border design, such as art, photography and product design. I like product design very much, because product design can pay more attention to people's individual and bring more intuitive feelings to users. If you have the opportunity to try to make a product closer to people and you can use it yourself, it must be very interesting.

Team design, we have a very good team.
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