Interview with Roberta Emili

I worked for many years in a studio where I learned a lot. Currently I try to work alone, preferring to face the competitions because they stimulate me more in my work

Design for me is a creative process that involves me emotionally. It's a way of communicating through the creation of an object.

The areas of design are varied and can all be interesting for me to be undertaken.

A series of doors for a company that produces decorated aluminum doors.

All the materials and technologies that provide the ability to create forms more plastics.

Creativity is an unexpected emotional state. These are the different life situations that lead me to think of a new object or the way in which I could improve an existing one.

The things on which I focus change according to the object that I find myself having to analyze. There must be a balance between form and function.

Trepidation and satisfaction.

An immense joy and satisfaction.

The successful design is one that remains over time.

A good design is that you will not forget.

The designer must create interesting projects from the point of view of form, content and materials so that people become aware of the value of an object of thought. Understanding all the procedure that takes to get to the realization of an object, people should become more aware when buying an object.

At the moment I see that some companies are turning directly to designers, through competitions launched periodically. There is a more direct contact between the company and the designer.This openness facilitates the designer who has good ideas in the success of his work.There are also designers who deal with self-production and it is very interesting a work of this type because they are able to create products more faithful to their idea of ​​departure without having to submit to the inevitable changes required by the industrialization.

My source of inspiration is the direct contact with everyday life, what surrounds me stimulates me to look for new solutions.

Every project projects me into a unique world, so I faced it differently from the previous one, looking for a harmonious style aimed at the client's requests.

As a freelancer I have not yet got to work with a company.

Companies should evaluate the previous work of a designer and when it comes to a designer with little experience, evaluate the commitment and the imagination of the project that they ask him to tackle. There must be a strong underlying idea that involves the client, thus leading to the realization of that project.

Change according to the project I have to develop. There are various aspects to be developed when dealing with a new object to be designed. The function is one of these. I try to keep the shape in harmony with the function of the object; one must understand what it is for.Many projects are born out of the desire to improve an already existing object.

Through my mai: emili_roberta@libero.it